Digital Trends / Henrik Werdelin Aug 2004
�People tend to overestimate what's going to happen in the next two years, and dramatically underestimate what's going to happen in the next 10 years.� Jeff Bezos, CEO, Amazon.com
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Convergence continues - Do it all with your phone
Fashion in tech
- small, multiple, beautiful
Perform
- with your phone
The increase of playing
The increase of play
- Is that a PlayStation in your pocket?
The urban tribes
- Focus on peer groups… 85% of the world’s youth live in cities. Only 20% of Western population will be married with kids – 30% single
Making tools for content creators. Making “Small creativity�
Digital freedom from choice
- The downplay of tech – the upraise of user centric solutions and interfaces‌
Right brain power
- Knowing technology so well that you understand that its not about technology
Celebrating the odd one - The raise of geek and dilution of pop
Size doesn’t matter
-Different media are consumed in fundamentally different ways • Avr. 23 minutes on a TV-channel • Avr. 36 seconds on a web-page
”You turn on our TV to turn off your brain. You turn on your computer to turn on your brain!” Steve Jobs, CEO, Apple Computer