Misconceptions About Branding Branding is an exercise in ego and not really important. I have a logo, that’s the same thing as a brand. Branding is not for services, only products. An effective brand pleases everyone. There is no ROI for branding. Branding is the construction of the above concept through research, development, and execution. If you need help creating a new brand or re-branding your established business then it is propounded to connect with the website developers in Salt Lake City, UT. Source:- bushmarketing.ca