WELCOME TO BIMEDA TINA!

Welcome to Bimeda!

We are pleased to announce the appointment of Tina Riley as a new Equine Sales Representative for the Western Region, effective April 1, 2020. Tina will work closely with our Equine Sales Team and other professionals in the Commercial Department to broaden the customer base, enhance product exposure and strengthen customer communication and relationship through effective and innovative initiatives. She will also collaborate and support the Equine Sales Team by reviewing and planning sales performance and strategies specifically for Equine portfolios from time to time, to ensure alignment of resources and market demands and maximum sales profit.

Tina has built a successful animal health career and is a leader in the quine community with diversified experiences. Tina has successfully managed and Equine territory in the Desert Southwest for Boehringer Ingelheim and has a good understanding of distribution having worked for Patterson and MWI. She holds judges’ cards with both NRHA and AQHA along with being a carded steward for NRHA and FEI, bringing and added level of credibility to the job. Tina will base her territory management out of her home in Scottsdale, Az. We look forward to Tina’s contributions to our growth and success.

MORE ABOUT TINA: Tina Riley heard the question “New York City?” all her life. Being born in the heart of Manhattan, you would not think she would be a long-time participant and supporter of the world of Agriculture. When Tina was young, her family made a move from New York City to the Desert Southwest town of Tucson, Arizona—moving provided the opportunity to find her passion for horses. Her first ride was at age three, and at age seven informed her father she wanted to take riding lessons. This was the beginning of lifelong involvement in the horse industry and the beginning of her passion, carrying her into a career in the Equine Pharmaceutical Industry. As the new Western States Equine Territory Manager for Bimeda, Tina will represent an exciting and progressive portfolio of Veterinary Pharmaceutical products. Bimeda® is a leading global manufacturer, marketer, and distributor of animal health products and veterinary pharmaceuticals. Bimeda® US headquarters are based in Oakbrook Terrace, Illinois. The Bimeda® US product portfolio focuses on five key categories: ecto- and endo-parasiticides, water-soluble antimicrobials, injectables, and nutritional products. Bimeda®is focused on providing a comprehensive, customer-driven service and selling consistently high-quality products at a marketconscious price level. Tina holds judging cards with the National Reining Horse Association and the American Quarter Horse Association along with being a Steward for the National Reining Horse Association and the Federation Equestrian International. Her passion for the reining horse, in particular, spurred her on to attain her judge’s cards to keep her finger on the pulse of the equine show industry. Being a carded Steward, animal welfare is her top priority, which drives her career in equine pharmaceutical sales to bring the best medicine available to veterinarians. Tina will continue to reside in her beloved Desert Southwest town of Cave Creek, Arizona, to manage her territory. Welcome to Bimeda!