t on the , not jus rs e ig T r Wests eason fo s l fu s s e their s a succ sional in to cheer 2010 wa it as well. s fe ro p d h off reless an ve us all so muc ll areas of field but ff were ti a a g ta in t s a s g s th in e succ ances coach le d b rm n o ra a rf e e rs e sid duced p yed con Our play n and pro f. We also enjo o ti ra a p e pre ud o hlights th d be pro ar. It hig e y r about an ss off the field. s u a o f o are e ap shot nerating our busin with a sn key revenue ge u o y g t providin ieved in rship. Membe rt aims a ents we’ve ach o d p n a re ip is Th rsh funds em t improv e sales, Sponso vide the el. n ro a p ic if y n e sig ndis elite lev tion as th Mercha organisa rassroots to the rs as it g such as in rt o p r any s m the g keholde crucial fo of our Club fro s to our key sta ut. re a s a ls a re ve abo are These a st in all le se these other at we’re e h v w in d n to a a required rtant to showc tball o we are out Foo d po es of wh b v a im ti t c it s e lt ju p fe o I ers Clubs are consider the go ditional p League u y gives ad . o b y e g s u n u e R a C at wh oar for a eption th that, especially R e rc m e e o p s m a e m gra than mad often ro e is re p ’v o y re e it m e n w h h u a d T c m p nd an is so mu on the u our Com son in the NRL ll ti s e ’r e but there doing through a w tes that r 12th se ’re work we heading into ou port demonstra re ow We’re n in that time. This s e id big str bright. future is that the interest. ation of rm fo in is 11. ou find th I hope y oty in 20 fo e th t g you a to seein rd a rw fo Look
Contents
Key Highlights...................... Football................................ Crowds................................ TV......................................... Sponsorship....................... Membership....................... New Media.......................... Retail.................................... Community.........................
1 2 3 4 5 6 7 8 9
Review
Highlights •
Wests Tigers has achieved the highest home crowd attendance figures of any Sydney Club. This includes the home semi-final v Roosters
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Over four million viewers tuned in to watch the Wests Tigers’ three Finals Series matches
•
weststigers.com.au experienced the highest number of page impressions across the entire NRL Club network
•
The Club’s Membership base doubled
•
Wests Tigers attracted the highest value for a kit sponsorship for all Clubs in NSW
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In excess of 9,000 jerseys were sold with 25% of these from Wests Tigers outlets
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The “Roar for a Cause” logo was adopted to represent all Wests Tigers’ Community activities
Season 2010
1
Football
Highlights
Wests Tigers finished third after 26 rounds. This was the highest placed finish for the Club in a regular season
•
Played in the Preliminary Final v 2010 Premiers St George Illawarra in front of a crowd of over 70,000 people
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Seven players in 2010 NRL Squad played representative Football, the most for any Club. These players were Bryce Gibbs (City Origin), Keith Galloway (City Origin), Lote Tuqiri (Australia), Chris Lawrence (Australia & City Origin), Robbie Farah (Australia & City Origin), Benji Marshall (New Zealand) and Gareth Ellis (England)
•
Four players represented Australian Schoolboys Matthew Groat David Nofoaluma James Tedesco Salesi Funaki (Under 15’s)
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Coaching Milestones: Tim Sheens (Australian Head Coach) Royce Simmons (Australian Assistant Coach) Peter Gentle (Australian Assistant Coach & NSW Under 18’s Coach)
•
Key Milestones for Wests Tigers players were: Keith Galloway (100 career First Grade Games) Lote Tuqiri (100 First Grade Games) Chris Heighington (150 First Grade Games) Benji Marshall (500 career points)
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Three Under 20’s players made their NRL debuts in 2010: Jason Schirnack Andrew Fifita Ben Murdoch-Masila
•
Seven players in 2010 NRL Squad played representative Football Season 2010
2
Crowds
Highlights •
Wests Tigers achieved the highest home crowd attendance figures of any Sydney Club. This includes the home semi-final v Roosters
•
The average home crowd attendance was 19,269, up 1,462 on 2009 and well above the NRL average of 16,131
•
Wests Tigers matches were watched live at the ground by over half a million fans across a host of Australian stadiums. This included a massive crowd of over 70,000 at ANZ Stadium in the Preliminary final v St George Illawarra
•
Wests Tigers set a new home attendance record of 30,685 (v South Sydney Rabbitohs in Round 10 at the SCG) This beat the previous record of 29,970 set in 2009
Wests Tigers achieved the highest home crowd attendance figures of any Sydney Club. This includes the home semi-final v Roosters Season 2010
3
TV
Highlights •
An incredible 67% of Wests Tigers matches were televised by Channel 9 Free-to-Air
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Wests Tigers continues to be one of the highest TV rating NRL Clubs on Channel 9 including 1.13 million viewers for Round 13 v Bulldogs at ANZ Stadium and 1.12 million for Round 17 v Broncos at Suncorp Stadium
•
Wests Tigers continues to generate large pay TV audiences - 245,000 viewers for the Saturday night match v Panthers
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The Club is a favourite for Sunday afternoon football television Wests Tigers was allocated an NRL leading eight Sunday matches
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Over four million viewers tuned in to all three Wests Tigers Finals Series matches
Over four million viewers tuned in to all three Wests Tigers Finals Series matches Season 2010
4
Sponsorship
Highlights •
16% increase in sponsorship revenue
•
Wests Tigers attracted the highest value for a kit sponsorship for all Clubs in NSW
•
Annual Grand Final Luncheon continued to grow with a sell-out of 1,200 in October
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First club to split major sponsorship between the front of jersey and sleeve
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Proton was the major sponsor for the fifth consecutive season – a record for Wests Tigers
•
Record corporate hospitality numbers for the annual SCG Heritage match v Rabbitohs
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Major Sponsors included Proton Cars, MKB Contracting, UD Trucks, Trend Micro, X-Blades and Fosters Group
Wests Tigers attracted the highest value for a kit sponsorship for all Clubs in NSW
Season 2010
5
Membership
Highlights •
The Club’s membership base doubled
•
100% capacity at both Campbelltown and Leichhardt home matches in Members Only Stands
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Successful introduction of ‘Stripes’ Membership package - A $60 package for those who cannot attend matches
•
An increase in exclusive Match Day experiences for Members
•
A 20% increase in attendance for all Membership Events
The Club’s membership base doubled Season 2010
6
New Media
Highlights •
The Club experienced the highest number of page impressions across the NRL Club network
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The Club doubled the number of unique users it attracted to weststigers.com.au when compared with 2009
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Over one million page impressions were generated in September
•
The Club’s Facebook page has over 35,000 friends
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There are over 3,000 followers for the Club’s Twitter account
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Earlier this year, the Club launched a Mobile Phone Premium Content application, making it the first Club in any sport in Australia to do so
Highest number of page impressions across the NRL Club network in 2010 Season 2010
7
Retail
Highlights •
Total sales up 66% on 2009 figures
•
Launched GearZone - a retail store in Campbelltown
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Sold over 3,000 Finals Series T-shirts during the Finals Series
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In excess of 9,000 jerseys were sold with 25% of these from Wests Tigers outlets
•
Introduction of street wear lines including WT New Era Caps, Pink Caps, Hoodies, T-Shirts and Scarves
•
Increased retail presence - 25 games (Trials, Home & Away including NSW, QLD, ACT and Finals)
In excess of 9,000 jerseys were sold with 25% of these from Wests Tigers outlets Season 2010
8
Community
Highlights •
The Club created a Community logo called “Roar for a Cause” which will represent ALL Wests Tigers Community initiatives in the future
•
Wests Tigers are in partnership with three Charities - Exodus Foundation, Men of League & Children’s Cancer Institute Australia. Support is given through fundraising opportunities, player support and promotion via the Club’s Communication channels
•
Won the hearts of the general public for helping little Lleyton Giles - the 5 year old who has a terminal liver condition
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The Club is also dedicated in its support of the NRL’s initiatives - Rugby League Reads, Eat Well Stay Well Play Well
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A Wests Tigers “Academy of Learning Centre” has been acquired to assist the Campbelltown Community in helping kids who are falling behind in their reading
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Provide a portion of match day tickets to Community that includes key stakeholders, charities and underprivileged children
The Club created a Community logo called “Roar for a Cause” which will represent ALL Wests Tigers Community initiatives in the future. Season 2010
9