BOOST YOUR BUSINESS IN 2023

from Central Virginia HOME Magazine 2023 Jun/Jul/Aug

DO IT yourself

Reach more customers through strategic marketing with HOME magazine and WLNI

As you plan your marketing strategy, meet with us to reach a wider audience with HOME magazine and WLNI. These two mediums offer a unique way to bundle your messages to reach a larger audience in different ways. Both are hyper local, focusing ads and content to our local community, and both are targeted to adults with the disposable income to afford your products and services.

“Arthur’s Jewelry has advertised on WLNI for many years. In our package we create traditional 30- and 60-second spots in addition to the spotlight features and live call ins when we are in Antwerp Belgium on diamond buying trips. The WLNI listener is a very engaged listener. As a talk radio station, the listener does not channel surf during commercials because they don’t want to miss the programming. When James River Media bought HOME magazine, we jumped on board because we knew it would continue as the first class operation I know them to be. I have very few other advertising media in which our customers tell us by name that they came to our store because they like what they heard or read on WLNI and HOME magazine.”

Jim Messier Arthur’s Jewelry

“We have people all the time come into the store and say ‘oh I meant to come in but I heard you on the radio and so I turned around to come back in’ … and we have results right there that people are telling us right away, which is very unheard of for any of our advertising.

HOME magazine is great because it is so inclusive of small businesses in the area which we love and really value. We have people all the time that we go into their homes, and they have stacks of HOME magazine sitting around, and they will pull them out and say ‘I saw this in HOME magazine and I want it to look like this.’ It’s something that people hold on to; it’s something they bring in and show us — and yes we see results from it all the time.

The staff at JRM is super accommodating. If we need help designing an ad or coming up with the verbiage, they are great at that — we feel like it’s a great fit for our store.”

Ashley Hilbish Curtains, Blinds & Bath

While HOME magazine allows you to SHOW potential customers your products and services, WLNI offers you the ability to TELL your story in your own voice.

Let’s partner to boost your business! And you can experience success like Arthur’s Jewelry, Curtains, Blinds & Bath, Servus Capital Management and Terry Auto Group.

“Financial Advising is a very competitive industry, and I needed to find a way to promote my unique investment philosophy to a highly educated, high income earning demographic. I chose WLNI because it gives me the ability to truly educate and inform its audience on what sets me apart from other advisors. The results have been fantastic over the last 2 years – so much so that I recently added HOME magazine to my marketing plan. HOME reaches a similar audience in a different way – and truly complements the message I have been getting out on WLNI. The ability to layer my marketing strategy in these two different outlets, while being able to coordinate it all with the great team at James River Media has allowed me to focus on my business while they handle many of my marketing needs and most importantly continue to help my business grow.”

Allan Malina Servus Capital Management

“As we all know, it’s very hard sometimes to measure the return on our advertising. However, in my 31 years here at Terry Auto Group, I have found that consistency and covering multiple sources of advertising is the key for us. We started advertising ‘Deal of the Day’ on WLNI over 13 years ago. We have remained a consistent advertiser with them ever since. We have also been in every issue of HOME magazine for approximately the last 8 years. I consistently hear from folks who say ‘we heard your ads on the radio’ or ‘we love your magazine ads.’ There is no doubt in my mind that the combination of radio and magazine exposure from James River Media has improved my business. I look forward to supporting them as well as them supporting my business for many years to come.”

Mark Dalton GM/VP Terry Auto Group

Home DIY Projects for Beginners

Other easy projects for repair, reuse and repainting include: n Repair a down comforter with replacement fill and some stitches — be sure to look up more info on fill weight and power. If it’s looking a little dingy, invest in a new duvet cover.