franChise ProPosition summary
We’re here to serve you!
www.thecellarbarfranchise.co.uk Call: 01704 778911
CellarBar - We’re Here To Serve You
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The concept has been based around a high end professional bar service incorporating a high quality image, high quality products, along with a first class presentation.
Our Business the Cellar Bar was originally founded in 2010 in recognition of a gap in the market to supply a mobile bar service to the general public, event companies, unlicensed venues, councils, charitable bodies, and event organisers to name but a few. the concept has been based around a high end professional bar service incorporating a high quality image, high quality products, along with a first class presentation. these high standards are achieved through on going training and support, both of which are available to all franchisees.
John and sue siddeley started the pilot operation and progressed from operating with just one bar which was stored in their garage, to now operating with fifteen bars, and utilising a bank of up to 18 members of temporary staff. they now work from a 1500sq ft office and storage space and achieved all of this in less than 2 years, and on a part time basis! the Cellar Bar franchise is a low risk, low cost, low overheads franchise opportunity that can even be run on a part-time basis whilst the franchisee is still in employment.
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and it’s lot’s of fun! it is also worth pointing out that the Cellar Bar franchise opportunity also extends to other complimentary revenue streams adding value to this overall proposition. applicants will learn more about these opportunities at the meeting. if after reading this Proposition summary you feel that you could successfully run a Cellar Bar franchise then please contact us as soon as possible. We only have a limited number of exclusive territories available and with the franchise fee set extremely low at £7,995 plus Vat areas will be snapped up very quickly. remember, once your area has a franchisee operating in it, then unfortunately it will have gone forever. to your success! John siddeley – managing Director
www.thecellarbarfranchise.co.uk Call: 01704 778911
Making our Franchise work for you
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In this instance the franchisee is able to grow the business faster and achieve his /her goals quicker.
the purpose of this brochure is to help you decide whether to take the next step to joining our Cellar Bar franchise network. During this process we feel it is our responsibility to make your decision as informed as we possibly can. therefore we hope you find this prospectus answers many of your questions and is easy to digest. in our experience one of the biggest concern candidates have when looking for the right franchise is whether the original business has been successful, and, whether or not it can prove a track record of success. the Cellar Bar pilot operation has proved this emphatically as explained earlier in the brochure. as with all the best ideas the Cellar Bar business concept is an extremely simple one. What does a Cellar Bar franchise do? there are three models that can be operated within the franchise. the first model sees the franchisee taking the enquiries, meeting with the potential customer, organizing the event, and delivering the service themselves with help from one other person/temporary staff. this demonstrates a much more hands on approach to aLL aspects of the franchise. many franchisees like to adopt this strategy
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as it gives them a ‘ground floor up’ insight into the business thus enabling them to run the business more effectively in the future as a consequence. the second model sees the franchisee in more of a management style role employing staff to provide the actual bar service, whilst he/she focuses on the sales, marketing, and management of the business. in this instance the franchisee is able to grow the business faster and achieve his /her goals quicker. in both scenarios franchisees are provided with on going sales, marketing, technical, and managerial support by the franchise support team. ‘A Family Affair’ the third and final model sees the franchisee purchase the business for a family member for example a husband, wife, son or daughter. alternatively they could place a business manager into the franchise for them to run it as an investment business for the franchisee. the franchisees duties would then only consist of overseeing the operation.
www.thecellarbarfranchise.co.uk Call: 01704 778911
Why Franchising?
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With The Cellar Bar Franchise you’re investing in sound business model. We know where our customers are and the most cost effective ways to attract them.
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Considerations • how are you going to set up your company? • Who is your ‘target market’? • What price should you charge? • how do you get your message to them? • What should your website look like? • how do you build a ‘brand’? • how does your tax differ from Paye? • What are normal accountants fees? • how do you source any insurance’s you need?
it’s a question we’re often asked. Why invest in a franchise when you could set up on your own? there are 2 main reasons – cost and support. When you invest in a reputable franchise you effectively ‘short circuit’ the learning curve you would go through normally. it’s one of the biggest reasons why almost 70% of franchisee businesses in the 2010 Bfa/natwest survey reported themselves as profitable. Let’s be honest, going into business is tough, especially in the first year. if you’re moving from salaried employment (as 70% of franchisees do) there’s an awful lot to take in. the rewards are obvious but it’s easy for your goals to get lost in the day to day running of the business. imagine for a moment, that you’ve had a great idea for a product or service. there’s a lot to consider as you can see in the box above. once you’ve considered all of this then you’ve got to continuously sell your services and monitor the business whilst at the same time fending off your suppliers who will want you to spend more and more – particularly in the field of advertising. Before you know it all your cash has gone. it’s probably the biggest reason why over 80% of small businesses fold within a year, whilst 88% of franchised businesses succeed!
• Do you need premises? how do you get them? • Where should you advertise? • What should your marketing material look like?
• how do you monitor your marketing activity? • Who can you turn to for independent help and advice? • What software will you need? • how do you source suppliers? • how much should you be paying a supplier? • Do you need a vehicle? how much should you pay? • how do you recruit staff? • Who should you recruit? • how do you get credit terms? • how do you monitor cash flow & profits? • What profits can you expect?
When you invest in a reputable franchise then all the normal headaches are taken away. With the Cellar Bar franchise you’re investing in sound business model. We know where our customers are and the most cost effective ways to attract them. in addition to this it is our job to know exactly what is required for you to run a successful business both from a cash point of view but also from a systems standpoint. this information allows us to protect your cash flow whilst confidently predicting your sales figures which results in one thing… Great profits!!! Remember, we ONLY earn our money from your success therefore we constantly monitor all our Franchisees businesses through our ‘state of the art’ software system and regular franchisee meetings.
www.thecellarbarfranchise.co.uk Call: 01704 778911
Supporting our Franchisees
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We’ll ensure that your business is completely ready to trade from day one.
We consider the Cellar Bar support structure to be efficient, dedicated, and aimed at ensuring our franchisees start their businesses in the right way, and progress them sensibly and successfully. one of the main reasons for this is that the Cellar Bar support team is headed up by franchise consultants who have extensive experience in supporting franchisees and running successful franchises them selves. the reason why we lay so much emphasis on the support element of the franchise is because many prospective franchisees are making the transition from employment to self employment for the first time. in these circumstances franchisees are uncertain about a number of issues as they embark on a new and exciting career. some of these issues are listed above. once you have been successful in your application you will be assigned an experienced franchise management team assisting you all the way in the running of your business. We’ll ensure that your business is completely ready to trade from day one. Before you attend the training course we’ll have in place everything you need to successfully start your business including all the relevant equipment you need to start the business.
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example’s of this are listed below: access to key partners – mathew Clark, Catalyst Brands, 3 nations technical services, also financial institutions hsBC. in addition to this all Cellar Bar franchisees are given access to our extensive software system that helps run your business for you. We have invested heavily in this area of our business so that our franchisees are able to operate their businesses smoothly and profitably. so what does the software system actually help you with? sales • Lead Generation • Lead management Buying • stock Control • marketing networking • administration • Growth The Training Course Cellar Bar franchisees learn how to provide the unique Cellar Bar service by embarking on a 3 day residential training course which includes gaining your personal license. the course is held at our head office in southport and is designed to cover all aspects of the franchise business including business management, sales & marketing, software training, and extensive customer service training.
Possible issues • setting up a Ltd company (as a requirement of the franchise agreement) • applying for Vat registration • help with arranging suitable finance (if required) • advice on choosing a suitable accountant and the cost
From the moment you leave the course you will be working alongside the team who will have prepared the launch of your business enabling you to hit the ground running!
www.thecellarbarfranchise.co.uk Call: 01704 778911
Could you qualify as a CellarBar Franchisee? Due to the fact that we are a new franchise it is a great opportunity to take advantage of the extremely low franchise fee! however, we don’t just accept anyone, as that would be pointless for both parties.
Please read some of the attributes required below and see if this opportunity really is for you…
Attributes: • Highly motivated • Enjoy working with people • Have a willingness to succeed • Can Lead and motivate staff • Are willing to follow a system • Want to work locally
The Franchise fee and your rewards Included in your fee: • Licence to operate in your own large exclusive territory • 3 day residential training course • Laptop • the Cellar Bar business management software • marketing & networking pack • Branded uniforms • stationery Pack
For your FREE no obligation meeting call
01704 778911 or e-mail us at info@thecellarbarfranchise.co.uk We look forward to hearing from you!
if you do qualify you may be on your way to changing your life for the better. not only will you be your own boss and be able to enjoy more time with your family but you’ll be earning decent profits from your business. our franchise fee is currently £7,995 + Vat. included in the fee is all the equipment you need to get started. our 3 day residential training course will ensure that you are fully conversant with every aspect of the business so you can hit the ground running. What can you expect for your time and money? if you follow our systems and work hard you can easily surpass £25,000 earnings in your first year with this figure rising dramatically in years 2 and 3. as your business grows the profits become easier as you’ll employ more staff and deploy more bars to meet demand. We will be happy to go through the figures in more detail at our meeting. so, if you like what you’ve read in this Proposition summary and you think you can add to our franchise network then why not take the next step to joining our success?
www.thecellarbarfranchise.co.uk Call: 01704 778911
What our customers say
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People do forget sometimes that the behind the scenes team are the real stars and I can't thank you enough. What I would like to know is the names of the wines that we had, as everyone keeps asking me. I cant remember as I drank too much! Superb organisation, a superb day, a andrew finney once in a lifetime experience.
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I have worked with the Cellar Bar on a number of large public events. John and his team are a pleasure to work with, they are efficient, pleasant and offer a large range of drinks. The bar set up is very professional and I would not hesitate to use them in the future. sarah Carter, event team, smBC tourism Department
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The guests at the party had a great time and have commented on how professional the bar looked. The service was excellent and the staff polite and helpful. I would definitely use your company again and wouldn’t hesitate to recommend you to others. Thanks very much! andy holmes-smith (southport), JCa solicitors
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Totally D'vine has worked alongside the Cellar bar on a array of prestigious events, corporate hospitality providers for the Southport Air Show was one of many. It is a pleasure to be associated with Cellar Bar who like D'vine strive to exceed our customers expectations. I have no hesitation in recommending Cellar Bar to corporate or individuals clients looking for the best in the mobile bar offering. Giles Gottig, D'vine Catering
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www.thecellarbarfranchise.co.uk Call: 01704 778911
We’re here to serve you!
www.thecellarbarfranchise.co.uk Call: 01704 778911
We’re here to serve you!