Brand History
The only addiction associated with Addict the brand is a positive one, referring to an individuals truest passions, those activities you do repeatedly, listening to your favourite album, riding your board or bike, painting or (as is the case with one of its founder members) collecting vintage arcade games. It’s about your devotion and dedication to something, much the way the founder members of Addict and its followers feel about the label Starting life as a British menswear label in 1996 Addict has developed a signature style of streetwear that blends classic casual wear with the performance, quality and functionality of high spec outerwear. The brand has over a decade’s worth of heritage in the streetwear genre, its roots run deep in the design, music and board
Who are we? • Firmly established as one of the leading British streetwear brands, Addict has developed through its influences in graphic design, street art, skate and snowboarding as well as music and (football) terrace culture. • As Addict doesn’t fit conveniently into any of the preconceived pigeon holes, one of its best strengths is its ability to be sold in a wide cross section of retail environments which typically span from department stores to action sports retailers through to independent high end boutiques
Addict Clothing customers have come to expect a certain standard with every collection. With over a decades worth of experience in the industry Addicts name has become synonymous with top quality gear that not only looks the part but does the job of protecting the wearer from the everyday elements. Home and abroad.
Nowhere is this more evident than in our Outerwear range, designed in Britain with care and attention in every fibre.
Co-Lab Projects • Working and connecting with brands that help inspire us is an important part of our ethos. Over the years we have worked on a number of projects, which we’re very proud of. Our recent work with Lucas Film on an exclusive range of Star Wars Icon tees and Italian comic book artist Milo Manara are just two of many Addict defining moments
ADDICT® X ENDEAVOUR SNOWBOARDS Endeavor Snowboard Design is a Canadian snowboard company based in Vancouver, British Columbia. It was founded in 2002 by pro rider Max Jenke and Transworld Magazine staff photographer Scott Serfas with the mission of making the best snowboards in the world. For the past eight years, Endeavor has been dedicated to bringing art to snowboard design, working with top artists from all over the world. Snowboarders making snowboards for snowboarders.
“Endeavor Snowboard Design started out as a dream – one that
ADDICT® X ROGUE Born just before the STATUS
winter of 2005 in the rauccous beach community of Venice, California, The Rogue Status family all come from different backgrounds and this is fundamental in the foundation of the company. The Addict X Rogue Status Method Zip 2Tone Jacket brings together two iconic design elements. Addict’s Method Zip Hoody and Rogue’s
Bags/Luggag Bags/Luggag ee
Footwear Footwear
Licensed Licensed Products Products
BRAND EXTENSIONS
Guest GuestArtist Artist Collection Collection
Officially Licensed Products
Bloc 28 by Disney To re-interpret Mickey Mouse using non-traditional media like murals, graffiti, and street art, BLOC28 by Disney is a project that encompasses artist visualisations of one of the world’s most recogniseable characters‌ The idea for BLOC28 started about 3 years ago. Disney thought it would be interesting to work with artists experienced in nontraditional media like murals, graffiti, and street art. It started as just a few graphics, but it was soon developed into its own program. They knew there were artists out there that were inspired by Disney characters as kids, and wanted to see how Mickey could be reinterpreted.
ADDICTŽ X STAR WARS The much anticipated instalment of Addict X Star Wars tees features art from long time Addict collaborator Mitchy Bwoy.Staying true & accurate to the original Star Wars designs from the Star Wars Trilogy, this collection of tees show Mitch’s unique, highly detailed, hand drawn vector style which he mixes with a keen colour sense and a healthy dose of ink and spray paint to lethal effect.The series pays homage to the timeless quality of the original designs featured in the original films released over 30 years ago...
ADDICT速 X STAR WARS
ADDICT® X MILO MANARA Milo Manara is one of the world’s greatest comic book artists. After architecture and painting studies, he made his debut in 1969 drawing for Genius, a Furnetti Neri series of pocket books from publisher Furio Vanio. In the 70’s he became famous with works like The Ape, presented in Alterlinus and H.P. and Giuseppe Bergman, serialised from 1978. Manara then went on to publish an uninterrupted series of international successes: The Paper Man, The Snowman, Click, Butterscotch, Hidden Camera, and Manara’s Kama Sutra are just a few of these.
ADDICT速 X MILO MANARA
ADDICT® X MARKETING
• Traditionally Addict has shied away from print advertising preferring to adopt a strategy of product placement i.e. providing clothing to relevant individuals and or organisations that are perceived credible in the eyes of our customers. This would typically be musicians, DJs, artists, (appropriate) celebrities. • Addict are heavily involved with a number of different activities that fit with the brands DNA. With strong ties to a number of artists/musicians/sports personalities acting as brand ambassadors.
ADDICT® X MC WREC –
MC & Host for Hospital Records
ADDICT® X DEVLIN –
British Rapper/MC
ADDICT速 X REEPS ONE -
UK British Champion Beatboxer
ADDICT BEATS COLLECTIVE – Mix Series • Addicts roots run deep within the music community and continue to support upcoming/established acts with a monthly music mix release
ADDICT® X MARKETING Another source of marketing comes by way of sponsoring of various music events and club nights across the UK, as well as which there are occasional parties hosted by ourselves under the banner of “Addict Beats Collective”. These have often been free events which have been at various locations and at which many top DJ’s and bands have played.
ADDICT速 X MARKETING
ADDICT速 X MARKETING
ADDICT速 X MARKETING We constantly feed material to leading blog/style/influencer websites which are read by the core of our target audience internationally. Products featured would typically consist of limited edition pieces, collaborative products as well as brand new ranges and up to date news. Most of these features will normally feature a link directly back to either our online store or brand website.
ADDICT® X MARKETING – AW12 OUTERWEAR SHOOT
ADDICT速 X RETAIL CONCEPTS
Contact Details
Addict Holdings Ltd 116-134 Bayham Street London NW1 0BA T: +44 (0)20 7428 9427 F: +44 (0)20 7267 2748 sales@addict.co.uk