F FOR U

F FOR U Logo Concepts

CONCEPTS BY THE CREW - Take Off

F FOR U Brand Identity Design

FforU is a brand that revolutionises shopping. It brings fashion closer to you at affordable prices. It is a unique concept that believes in making brands reachable to all. A premium brand is no longer something that you look at on a mannequin but one that you can carry. With this principle of making luxury brands reachable to all, FforU was formed and is the first one of its kind in South India. We are here to make fashion for you, fashion for all.

Logo Concept One inspiration

inspiration

Velvet Texture

Cloth Movement

Curls and Twirls

Rings

Logo Concept One concept derivation

concept derivation

Logo Concept One typographic exploration

typographic exploration

F FOR U



F FOR U

selected typeface

HERA BIG

ABCDEFGHIJKLMNOPQRSTUVWXY Z abcdefghijklmnopqrstuvwxyz 0123456789

f for u

Logo Concept One concept sketches

concept sketches

Logo Concept One colour inspiration

colour inspiration

#401E5D C: M: Y: K:

85 100 26 27

#F38EA9

R : 64 G: 30 B : 93

C: M: Y: K:

0 55 11 0

R : 244 G: 142 B : 170

Logo Concept One logo design

logo design - colour

logo design - reversed

logo design - black and white

logo design - master variations

Logo Concept One mockups

mockups - stationery

Logo Concept Two

inspiration

Cross Stitch Pattern

Sunflower

Logo Concept Two

concept derivation

Logo Concept Two

typographic exploration

F FOR U

selected typeface

LEMON MILK ABCDEFGHIJKLMNOPQRSTUVWXY Z 0123456789

F FOR U

Logo Concept Two

concept sketches

Logo Concept Two

colour inspiration

#F7A9A7 C: M: Y: K:

0 41 23 0

R : 247 G: 169 B : 168

Logo Concept Two

logo design

logo design - colour

logo design - reversed

logo design - black and white

logo design - master variations

Logo Concept Two

mockups

mockups - stationery

Logo Concept Three inspiration

inspiration

Fashion Pleats

Logo Concept Three concept derivation

concept derivation

FFU

Logo Concept Three typographic exploration

typographic exploration

F FOR U

selected typeface

ARGO OLD ABCDEFGHIJKLMNOPQRSTUVWXY Z abcdefghijklmnopqrstuvwxyz 0123456789 NEOU BOLD ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789

Logo Concept Three concept sketches

concept sketches

Logo Concept Three colour inspiration

colour inspiration

#00AEC3 C: M: Y: K:

75 8 21 0

R: 0 G: 174 B : 195

Logo Concept Three logo design

logo design - colour

F

F O R

U

logo design - reversed

F

F O R

U

logo design - black and white

F

F O R

U

F

F O R

U

logo design - master variations

F

F O R

U

F

F O R

U

F

F O R

U

Logo Concept Three mockups

mockups - stationery

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