64TH FESTIVAL 21 OCTOBER – 1 NOVEMBER 2015
2015 Festival Programme Media Kit
Wexford Festival Opera Visitor Profile
The Festival attracts a primarily older, middle class, educated, cultured, affluent audience with high income levels and high disposable income. In 2014, 79% of attendees were over 45 years, rising to 85% among overseas visitors. This constitutes the most mature age profile across the 2014 national festivals research. Domestic visitors were primarily female (67%), with 83% over 45 years.
Wexford Festival Opera Visitor Profile (Fáilte Ireland Consumer Festival Research 2014) social class
geographic
69% ABC1
Domestic 53% Local 35% Overseas 28%
gender
62% Female/38% Male age
35-44 (13%) 45 + (79%) readership
Dublin (24%) UK (50% of our overseas visitors are from the UK) 54% stay in a hotel during the Festival 71% spent two or more days at the Festival
Programme Book 7,500 Shortworks Programme 6,000 Combined advertising in Programme Book and Shortworks 13,500 Second only to the Dublin Horse Show in domestic influence across 2014 research – as almost all travelled to Wexford particularly for the Festival.
2015 Programme Book Rate Card 21 October – 1 November 2015
Rates Outside Back Cover ¤5,000 Full Page ¤3,000 Half Page ¤1,500 Half Page in programme book and full page in ShortWorks book (circulation 4,000) ¤2,000
Programme Partner – ¤20,000 This unique and high profile Official Festival Programme Partnership offers a very high visibility platform to highlight your brand association with Wexford Festival Opera and its extensive market. Programme Partnership features the following benefits:
All rates are subject to VAT @ 23%
• Exclusive Brand & Logo accreditation on the Programme Front Cover
Deadline for Copy
• Exclusive Brand accreditation on the Programme Spine
Monday 10 August 2015
Technical Details Full Page trim 297 x 210mm (height x width) bleed 307 x 220mm Half Page trim 133 x 190 mm Quarter Page trim 133 x 90 mm
Reserve your Space To reserve your advertising space contact Tracy Ryan Direct Line +353 53 914 4380 Mobile +353 85 826 0759 tracy@wexfordopera.com
• Complimentary Full Page Advertisement in the Programme Premium Position (Outside Back Cover)
Format Full-colour throughout, 115 gsm paper. Advertisements can be emailed to miles@24pt‑helvetica.com. Please compress all files before uploading. We prefer press-ready PDF files (NO crop marks please, all images saved as four colour process – no rgb images – and at a minimum resolution of 300 ppi), but will also accept Adobe InDesign or Illustrator files with all relevant support files and fonts included, or 300 ppi cmyk JPG, TIF or EPS files. Please contact miles@24pt-helvetica.com for clarification on any ad preparation specifications.
ALL PHOTOS: CLIVE BARDA/ARENAPAL
The National Opera House | High Street, Wexford, Ireland Tel: +353 53 912 2400 | Box Office: +353 53 912 2144 Callsave: 1850 4 OPERA boxoffice@wexfordopera.com Wexfordopera.com
patron
Michael D Higgins, President of Ireland president Sir David Davis chairman Ger Lawlor artistic director David Agler chief executive David McLoughlin Join the Conversation #WexfordOpera