2016 ShortWorks Programme Book Media Kit Wexfordopera.com
65th Festival
26 October – 6 November 2016
PHOTO © PAULA MALONE CARTY
‘12 days of exceptional opera.’ When Compton Mackenzie, the renowned novelist and founder of Gramophone magazine, suggested to Tom Walsh that he stage an opera in Wexford, few could have imagined where the idea would lead. But since the first ‘Festival of Music and the Arts’ took place in October 1951, Wexford Festival Opera has grown into one of the world’s leading opera festivals.
PHOTO © GER LAWLOR
‘ …Koanga is exactly the kind of show only Wexford could – or would – dare stage.’ — Alexandra Coghlan, The Spectator
‘ Francesco Cilluffo conducts Mascagni’s overheated score with absolute conviction.’ — John Allison, The Daily Telegraph
‘ This tiny estuarial fishing town must be the smallest place in the world to boast an international lyric theatre…’ — Hugh Canning, The Sunday Times
PHOTO © CLIVE BARDA/ARENAPAL
PHOTO © PAULA MALONE CARTY
Advertising Opportunities WHO ADVERTISES IN OUR PROGRAMME BOOKS? Brands that work well in our programme book include those in the arts (opera, theatre, dance, festivals), cultural and tourism, hotel, luxury car and fashion, food and restaurant brands. Since many use the Programme Book as a guide when in Wexford for the Festival, tourism brands work particularly well (tourism, hotels, restaurants). SHORTWORKS PROGRAMME BOOK The ShortWorks Operas take place during the daytime throughout the Festival at Clayton Whites Hotel. We print 6000 ShortWorks programmes and they are are available at Clayton Whites Hotel as well as the National Opera House Box Office. The ShortWorks Programme Book is the perfect channel for advertising the following services to the Wexford Festival Opera audience: • Food – Lunch offers and Early Bird Menus • Drinks – Pre or Post Opera drinks anyone?
• Beauty – Advertise your beauty services (make-up, eyebrow and eyelash tinting, manicures and pedicures, waxing, tanning) • Hair – Blow-dry, Highlights, Hair-Cuts • Relaxation & Spa – Facials, massage. • Clothing – Dresses, Tuxedos & Suits • Gifts In 2015 we sold 5700 tickets to ShortWorks events alone that took place in Clayton Whites Hotel. 40% of these ticket holders were from Dublin 35% were from Wexford 25% were from predominantly overseas SHORTWORKS PROGRAMME PRINT RUN IS 6,000
FESTIVAL VISITOR PROFILE Domestic 45% Local 22% Overseas 33% Dublin 29% UK 20%
Herculanum
OPERA
Maria de Rudenz GAETANO DONIZETTI (1797–1848)
Opera in 3 acts | Libretto by Salvadore Cammarano | Sung in Italian First performed in Venice at the Teatro la Fenice, 30 January 1838 The performance will last approximately 2 hours and 20 minutes. There will be a 30-minute interval after Act 1 and a 20-minute interval after Act 2.
Overseas – 78% ABC1 Domestic – 63% ABC1
A co-production with Minnesota Opera A short introductory talk will take place in the jerome hynes theatre one hour before the performance. Speaker: rOBerTO reCCHia By permission of Boosey & Hawkes
Maria de Rudenz Matilde di Wolf Corrado Waldorf Enrico Rambaldo Chancellor of Rudenz
Overseas – 83% 45 plus Domestic – 85% 45 plus
Conductor Director Set Designer Costume Designer Lighting Designer Stage Manager Assistant Director Répétiteurs
Overseas 53% Male/47% Female Domestic 33% Male/67% Female
Surtitles
GiLda FiuMe SOPHie GOrdeLadze JOO Wan KanG JeSuS GarCia MiCHeLe PaTTi TBa andreW GreenWOOd FaBiO CereSa GarY MCCann GiuSePPe PaLeLLa CHriSTOPHer aKerLind COLin MurPHY PauLa O’reiLLY andrea GranT JaneT HaneY eLizaBeTH drWaL
Chorus of Wexford Festival Opera
errOL GirdLeSTOne Chorus Master
Orchestra of Wexford Festival Opera
54% stay in a hotel
FiOnnuaLa HunT Concertmaster
Production built by TPS, Dublin
86% were influenced ‘a lot’ to visit Wexford because of the Festival.
28 OCTOBER – 8 P.M.
31 OCTOBER – 5 P.M.
3 NOVEMBER – 8 P.M.
6 NOVEMBER – 5 P.M.
31 OCTOBer PerFOrManCe SPOnSOr
Average spend per Festival visitor: Domestic €327.90 Overseas €860.30
22
2016 WEXFORD FESTIVAL OPERA
Terry and Marjorie Neill Maria de rudenz
23
Wexford Festival Opera is second only to the Dublin Horse Show in domestic influence across 2015 research – as almost all travelled to Wexford particularly for the Festival.
Advertising Guidelines We want to help you market your brand as effectively as possible to our audiences, and so we have put together some advertising guidelines to help you do this. • Please ensure your advertising message is tailored to our reader. Our readers are opera lovers, culture vultures, international travellers, predominantly Irish, but also from overseas with high disposable income and a preference for luxury brands. Many travel to Wexford annually and have been doing so for years. They like to stay in hotels while here and enjoy the culinary delights on offer, as well as anything else that makes their time here more enjoyable and memorable. • If you are a hotel or restaurant or spa please include as much information as you can about your offers i.e. Overnight B&B Rates, Pre-Opera Dinner, Pampering Spa Deals, (all applicable during the Festival).
• If you are advertising for brand awareness, please tailor your advertisement to include an opera angle to appeal to our audiences. Good examples from previous advertisements are on the following page. ADVERTISING COSTS AND PACKAGES ShortWorks Programme Book • Full page: €600 • Half page: €300 Deadline for Copy Monday 15 August 2016 Book an Advertisement To reserve your advertising space contact Paraic Cullen on +353 914 2598 or email paraic@wexfordopera.com. Payment will be required in advance.
TECHNICAL DETAILS ShortWorks Programme Book Full Page trim 246 x 183mm (height x width) bleed 252 x 189mm Half Page trim 106 x 163 mm Format Full-colour throughout, 115 gsm paper. Advertisements can be emailed to miles@ wexfordopera. Please compress all files before uploading. We prefer press-ready PDF files (NO crop marks please, all images saved as four colour process – no rgb images – and at a minimum resolution of 300 ppi), but will also accept Adobe InDesign or Illustrator files with all relevant support files and fonts included, or 300 ppi cmyk JPG, TIF or EPS files. If you would like your ad created for you, please contact us for a quote. Please contact miles@wexfordopera.com for clarification on any ad preparation specifications.
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The National Opera House High Street, Wexford, Y35 FEP3 Ireland Tel: +353 53 912 2400 Box Office: +353 53 912 2144 Callsave: 1850 4 OPERA boxoffice@wexfordopera.com Wexfordopera.com
patron
Michael D Higgins, President of Ireland president Sir David Davis chairman Ger Lawlor artistic director David Agler chief executive David McLoughlin