Policy highlights
4
WFA working groups connecting nearly 2000 legal, policy, public affairs and privacy professionals
40+
1
Bridging the gap between marketing and policy
New WFA research, with input from Edelman, highlights the demand on both marketing and policy teams for greater interaction, with 87% of policy experts and 68% of marketers wanting to see more collaboration.
member-led meetings
2
A monitoring exercise for the RMP signatories was carried out by an independent third party to ensure compliance with the social media commitment.
Local engagement
in several markets around the world to develop industry programmes faced with potential statutory controls
A second monitoring exercise to ensure the content of alcohol ads is not primarily appealing to minors is underway. An enhancement of the commitment to include guidelines around influencer marketing is currently under discussion.
Engagement with
WHO, OECD, UN bodies, European institutions and national policy-makers 4
3
Safeguards to limit minors’ exposure to alcohol marketing
WFA continued to support the International Alliance for Responsible Drinking (IARD) in working with social media platforms to find innovative solutions towards an alcohol-free social media environment for minors. WFA also assisted IARD and its members in implementing online safeguards to limit minors’ exposure to alcohol marketing communications on social media. A monitoring exercise conducted by an independent third party found high compliance with IARD’s social media commitment.
16
Against minors’ exposure to alcohol marketing
Calling out irritating ad formats
Nearly 70,000 consumers agree that the most annoying ads are similar across countries and regions. The Coalition for Better Ads (CBA), of which WFA is a founding member, is conducting research and taking actions to call out the ad experiences that fall beneath a threshold of consumer acceptability. In 2019, it expanded its Better Ads Standards for desktop and mobile web to all countries and regions worldwide.
