Annie Leibovitz's Famous “Got Milk?”
Ad campaign photos
© Wendy Folse Sep 9, 2001
"Got Milk?" We've all seen the ads and admired the fabulous photography. Want to know how world renowned photographer Annie Leibovitz created the awesome portraits used in the ads. Well now is your chance. Go behind the scenes as Annie explains how she worked with each of the stars to create the exciting and catchy photos. click here Ms. Leibovitz is not only a fantastic photographer she is also a master of public relations. Stars enjoy working with her because of the attention to detail that she pays to each and every model she shoots. She earns her reputation by talking to the client in length about their likes and dislikes and she tries to understand what makes them tick. In another words, she studies their personalities which is what I believe makes a great portrait photographer. Some of the celebrities that have been photographed sporting their famous milk mustaches are Stone Cold Steve Austin, Brittany Spears, Austin Powers, Backstreet Boys, Tyra Banks, Patrick Ewing, and Mark McGwire just to name a few. Annie Leibovitz was born in 1949 and has been at the forefront of her profession since the 1970's. One of her most famous portraits of rock and roll personalities was a nude of John Lennon taken in 1980 shortly before his death. She is most noted for her celebrity portraits but Annie has worked in magazine, fashion, and advertising photography as well. Over the years she has worked for both Rolling Stone and Vanity Fair magazines and maintains her own studio in New York. Her work has been gaining International recognition since the 1980's to include such prestigious awards as the Clio Award, the Campaign of the Decade Award from Advertising Age magazine, and the Infinity Award for applied photography from the International Center for Photography. Today she is one of the most sought after photographers in the business and she earns her reputation for her innovative style. Her Vanity Fair cover of Demi Moore made headlines around the world. She was also chosen to do the portrait of First Lady Hilary Clinton. Annie Leibovitz is truly a master of photography and her work will continue to be highly sought after for years to come. Be sure to check out the "got milk" website at whymilk.com.