FINANICAL TECHNOLOGY | Blossom App - Interview
Blossom APP
Words Gaby Roseberg
What is Blossom App and how is it difference from other investment apps? Blossom is a new savings app targeting a 3% p.a. return to help you reach your savings goals faster. We don’t think you should have to choose between targeting higher returns, and quick and easy access to your savings, so we’re bringing it all to you in an easy-to-use app!
Blossom seeks to level the playing field by giving Australians access to a high quality savings opportunity that was typically reserved for institutions and high net worth individuals only. Expert Managers The Blossom Fund’s investment assets are actively managed by Fortlake Asset Management. The Founder and CIO of Fortlake is Christian Baylis, who has over 18 years of experience across global fixed income and derivative strategies. He has a PhD in Econometrics and previously worked at UBS Asset Management and the Reserve Bank of Australia (RBA). Our ESG expert, Dr Kylie-Anne Richards, the Chairwoman of Fortlake helps to ensure Blossom makes ethical and purposeful investment decisions. Together, Christian and Dr-Kylie work with a world-class team and we’re thrilled to benefit from their expertise.
Blossom launched in June 2021 and has thousands of Aussies already saving through the app. Blossom customers are mostly saving for their first home followed by building up their emergency funds. Blossom currently has $13M of funds under management from a predominantly female cohort - 65% of Blossom customers are women. Accessibility Blossom is free to get started and we do not charge transfer or withdrawal fees. We have removed minimums, meaning you can start by funding your account with as little as $1.
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