IN THIS ISSUE

Motor Momentum

As the hottest trend in window treatments, automation is a major selling opportunity for professsionals. Get ready to capture your share of the market with these tips.

32

Bring the Lake Look Indoors

For a waterfront property in Georgia, this designer installed wall-to-wall motorized draperies to maximize the view—and provide comfort, convenience and energy efficiency.

34

Teamwork Makes Tech Dreams Work

How do designers keep up with the latest tech advances and how do homeowners learn about the need for planning at the earliest stages of remodels and new builds? Working with a technology design specialist!

High Point Trend Spotters and 2023’s Top Design Events

See what caught four influencers’ eyes at High Point Market and take a tour of the summer's hottest shows.

Workroom Competition Awards

Marketing

In the window fashion industry, we are meticulous with detail when it comes to transforming windows, yet we often miss the mark when it comes to our own brands. In Part 2, we’ll explore how to strengthen your voice to earn more.

4 PUBLISHER’S NOTE Nurture and Nature Are Better Together

By Ania Munzer

10 disCOVER About the Cover

12 POINT-OF-VIEW: New & Noteworthy All That’s Interesting

16 WELL-CRAFTED: Lessons In Leadership David Fezer, Founder and CEO of Alpha Tubular Motors

18 WORKROOM Put Your Pedal to the Metal With Motorization By Elizabeth

Gerdes

20 FULL FRAME: Retailer Lorraine’s Window Coverings leverages location for more than 30 years

By LuAnn Nigara

22 FULL FRAME: Technology Increase Your Bandwidth on Bluetooth

By O’D McKewan

24 FULL FRAME: Installation How to Become a Motorized Installation Sensation

By Roger Magalhaes

56 SHOW ME THE MONEY

There’s an Automation Tool for That! By LuAnn Nigara

62 FLAIR Product Spotlight

64 Sold! Get Motorized Sales Soaring in 3 Easy Steps! By Oliver Schreiber

SheerWeave Style 5000 features roller shade fabrics that combine textured yarns with traditional patterns. With a color palette of hushed naturals and rich earth tones, this collection offers a range of classic options designed to suit any style of decor or personal preference.

The SheerWeave app is available for free download to all mobile devices.