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IN THIS ISSUE
Motor Momentum
As the hottest trend in window treatments, automation is a major selling opportunity for professsionals. Get ready to capture your share of the market with these tips.
32
Bring the Lake Look Indoors
For a waterfront property in Georgia, this designer installed wall-to-wall motorized draperies to maximize the view—and provide comfort, convenience and energy efficiency.
34
Teamwork Makes Tech Dreams Work
How do designers keep up with the latest tech advances and how do homeowners learn about the need for planning at the earliest stages of remodels and new builds? Working with a technology design specialist!
High Point Trend Spotters and 2023’s Top Design Events
See what caught four influencers’ eyes at High Point Market and take a tour of the summer's hottest shows.
Workroom Competition Awards
Marketing
In the window fashion industry, we are meticulous with detail when it comes to transforming windows, yet we often miss the mark when it comes to our own brands. In Part 2, we’ll explore how to strengthen your voice to earn more.
4 PUBLISHER’S NOTE Nurture and Nature Are Better Together
By Ania Munzer
10 disCOVER About the Cover
12 POINT-OF-VIEW: New & Noteworthy All That’s Interesting
16 WELL-CRAFTED: Lessons In Leadership David Fezer, Founder and CEO of Alpha Tubular Motors
18 WORKROOM Put Your Pedal to the Metal With Motorization By Elizabeth
Gerdes
20 FULL FRAME: Retailer Lorraine’s Window Coverings leverages location for more than 30 years
By LuAnn Nigara
22 FULL FRAME: Technology Increase Your Bandwidth on Bluetooth
By O’D McKewan
24 FULL FRAME: Installation How to Become a Motorized Installation Sensation
By Roger Magalhaes
56 SHOW ME THE MONEY
There’s an Automation Tool for That! By LuAnn Nigara
62 FLAIR Product Spotlight
64 Sold! Get Motorized Sales Soaring in 3 Easy Steps! By Oliver Schreiber
SheerWeave Style 5000 features roller shade fabrics that combine textured yarns with traditional patterns. With a color palette of hushed naturals and rich earth tones, this collection offers a range of classic options designed to suit any style of decor or personal preference.
The SheerWeave app is available for free download to all mobile devices.