FULL FRAME: Designers & Dealers

Beautiful Surroundings

Aerin Lauder serves as the style and image director for the eponymous cosmetics company founded in 1946 by her grandmother, Estee Lauder.

Lauder’s incredible eye and love for beautiful things combined with her passion for art, travel, fashion and design inspired her, in 2012, to launch her eponymous brand, Aerin.

Her lifestyle serves as the inspirational focal point for the brand—classic, but with a modern point of view—and its collection of well-edited and curated items is most definitely inspired by her signature style.

Lauder recently added the fourth brick-and-mortar location for the Aerin brand, Aerin Miami. The other stores are in geographic locations that perfectly complement Lauder’s sensibility: Palm Beach, Florida, and New York’s Southampton and East Hampton.

The interiors for Aerin Miami were created by the preeminent French interior designer Jacques Grange, who partnered with Palm Beach architect Jeff Smith to create the store.

Looking to the Mediterranean in the 1960s and ’70s for inspiration, the space has a sun-kissed feel with an understated glamour from the vintage pieces and pops of color used to add a splash to its beach-inspired backdrop. The store beautifully presents Lauder’s seasonal selection of everything from bar and bath accessories to fashion and home furnishings. The curated collection also highlights the brand’s collaboration with such well-known brands and designers as Colefax and Fowler, Diane James, The Shade Store, Casa Lopez, Tommy Mitchel and The Colony Palm Beach.

Everything is beautifully designed and will easily make any countertop, vanity table or window perfectly dressed.

151 NE 41st St., Miami 786-536-7830 Aerin.com

Aerin also just released its second collaborative collection with The Shade Store. Aerin for The Shade Store is a collection of prints and patterns than offer an exclusive line of handcrafted window treatments.

“Window treatments are the finishing touch in every room, they pull the scheme together,” said Lauder. “For this collection, I wanted to create a set of designs that were versatile and easy to live with. Even a simple roman shade can add style, not to mention practicality, to any room in the house.”

Aerin for The Shade Store features light-filtering roller shades, roman shades, drapery and cornices in 11 materials and 40-plus colors. V TheShadeStore.com