VISION

4 GRACE NOTE Queen City Gives Us the Royal Treatment

By Grace McNamara

8 disCOVER

About the Cover

10 POINT-OF-VIEW: New & Noteworthy All That’s Interesting

14 FULL FRAME: Technology

The Advantage of Selling Eco-Friendly Motorized Window Covering Options

By O’D McKewan

16 TRANSFORMATIONS: What If Your Products Are the Right Answer to the WRONG Question?

By Kathy Cragg Pace

42 66

IWCE Recap

With 152 exhibitors and sponsors, as well as a strong attendance of 3,500 attendees boasting visitors from all 50 states and 36 countries, this year’s International Window Coverings Expo was one for the books.

54

Design Competition Awards

The annual Window Fashion VISION Design Competition Awards honor the most talented members of the window covering industry.

Marketing

In the window fashion industry, we are meticulous with detail when it comes to transforming windows, yet we often miss the mark when it comes to our own brands. In Part 1, we’ll explore what branding is and the importance of logo design.

VISION 20/20 CORRECTIONS:

In the January/February issue in the “Motorization Mindset Shift for the Workroom” article on pages 18-19, the included photograph of a Vako Motorized 20.04 Headrail with External Rechargeable Somfy Battery Pack should be credited to Nina Zheleva of MyShadeKit.com.

20 FULL FRAME: Installation Is Outdoor Installation for You?

By Roger Magalhaes

64 SHOW ME THE MONEY: Measuring Progress A Guide to Your Second-Quarter Performance

By LuAnn Nigara

70 FLAIR Product Spotlight

72 Sold! Two Easy Ways to Impact Your Bottom Line

By Oliver Schreiber