Grace Note

A friend of mine recently called me in a panic because she needed window treatments for her son’s loft in New York City. They needed to replace the light-filtering roller shades in his home that were destroyed in a flood. She gave me three parameters: it’s urgent; they needed to be custom, sleek and modern; and they didn’t want to spend a lot for these three large windows.

As you would guess, I know a lot of people that could help. However, I had to let her know that what she was asking for was not possible. They’re not going to get custom lightfiltering shades quickly and inexpensively. This is still a problem our industry faces—getting people to understand the true value of window coverings. It makes me crazy that people will spend $10,000 on a sofa, rug or art and don’t realize the power of window coverings on many levels, including function, aesthetics and lifestyle. It’s funny because it’s been a 32-year journey and I’m not sure we’re getting anywhere, but we won’t stop trying, will we?!

With this last issue of 2018, I want to wish our readers and advertisers a very warm and happy holiday season. Thank you for your support, and let’s continue our mission to bring beautiful, functional window coverings in 2019!

Warm wishes,

Grace McNamera Publisher grace@wf-vision.com.