GRACE NOTE A View From Above

Publisher Grace McNamara visits the seaside cliffs of Cap Canaille near Cassis, France.

LOOKING AHEAD

As we finish up 2022, I know that many of you have experienced an exceptional year for your window treatment and design businesses. Nothing makes me happier than seeing our industry thriving and being recognized as an essential home furnishing category.

We have had a great year also, considering the difficulties we went through the last couple of years. The magazine is flourishing, thanks to the support of our advertisers and readers. IWCE was our best show in 15 years, and we are positioned for a healthy 2023.

I am very grateful for the opportunity to have served this industry for 35 years. We celebrate this milestone along with several other companies that have significant anniversaries in this special year-end issue. I wish all of you a big congratulations and a well-done round of applause. I’m sure there are many additional people and companies hitting milestones. If we missed anyone, please reach out to us. Along with all our many informative columns, we also focused on “luxury” and what it means to different people. For me, luxury today is time and experience. I had the great fortune of traveling abroad, making up canceled trips and enjoying different cultures. Thanks to my daughter, Ania, who is a strong business partner, I have had the freedom to travel while I can.

We wish you a wonderful end of the year and holiday season.

Let’s wind up this year with a toast to all of us!

Gratefully,

Grace McNamara

Publisher grace@wf-vision.com

HAPPIEST OF HOLIDAYS TO YOU!

This year has brought many wonderful surprises to my life! I’m filled with gratitude this holiday season for the opportunity to really settle into my new role as vice president at Window Fashion VISION magazine. Collaborating as a mother-daughter duo through the ever-changing environment has taught me patience, agility and how to really think outside the box. Working with the industry has connected me with creative minds. I especially enjoyed meeting our 20 Under 40 Award recipients this year and really look forward to celebrating their accomplishments at IWCE 2023 in Charlotte next year.

Wishing you all a very Merry Christmas and a Happy New Year!

Ania McNamara-Munzer

Vice President ania@wf-vision.com Vice President Ania with mother and Publisher Grace.

IN THIS ISSUE

FEATURES

30

What is Luxury?

We ask industry leaders what luxury means to them and how they describe luxurious window treatments.

40

Interior Designers Define Luxury

Three designers share their opinions on luxurious window treatments and the styles they are selling to their high-end clients.

44

These Companies Hit the Mark

These long-standing companies celebrate major anniversaries.

49

Longtime Stacey’s Home Décor Owner Celebrates 52 Years

Coinciding with our mark the milestones feature, we congratulate Vincent Lozzi Jr. on his long dedication to the industry.

W I N D O W F A S H I O N VISION

WINDOW TREATMENTS & INSPIRED DESIGN

COLUMNS

4GRACE NOTE A View From Above

By Grace McNamara, Publisher

8disCOVER About the Cover

10 POINT-OF-VIEW: New & Noteworthy

All That’s Interesting

14 FULL FRAME: Technology Custom Motorization of Soft Treatments, Part 2: Roman Shades

By O’D McKewan

19 FULL FRAME: Installation Handling Fabrics: A Lucrative Portion of the Installation Industry

By Roger Magalhaes

22 FULL FRAME: Workroom Working With

Challenging Fabrics

By Vita Vygovska

24 FULL FRAME: Designer Yelena Gerts, Interior Designer and CEO of House of Style & Design

By Jennifer Jensen

28 WELL-CRAFTED: Lessons in Leadership

Fifth-Generation President of FamilyOwned Draper, Chris Broome

By Jennifer Jensen

51 LET’S MAKE A DEAL Goal Setting Helps Susan Day Build Her Business From $27,000 to Over $700,000

By Steven C. Bursten

55 AFTER THE HIRE The First 90 Days

By Jessica Harling

58 SHOW ME THE MONEY: Best Business Practices

Selling Luxury Products Must Include a Luxury Experience

By LuAnn Nigara

62 FLAIR Product Spotlight

64 CURTAIN CALL Last Look