Wharf Life Mar 31-Apr 28

Page 8

8

Wharf Life Mar 31-Apr 28, 2021 wharf-life.com

opening up

visit these venues from April 12 Whether it’s wine, waxing, weighlifting or a wild mop that needs taming, these businesses are all standing ready to help out Where? Mackenzie Walk Canary Wharf

WINE | Humble Grape Set to reopen its terrace for outdoor dining and drinks on April 12, this wine shop, bar and restaurant is taking bookings now. Scan this code for more information on Humble Grape or to make a booking

Where? Jubilee Place Canary Wharf

tidy the

alternative

how Neat Burger is expanding across London with a branch set to open in Canary Wharf’s Cabot Place in June by Jon Massey

HAIR | Jon Hala We probably all need a little grooming after the latest, gruelling period of lockdown. Fortunately Jon and his team are ready and waiting to rescue. Scan this code for more information about Jon Hala or to make a booking

Where? Jubilee Place Canary Wharf

FITNESS | Awakn The brand has launched its Reloaded Pack for £110 offering unlimited outdoor training from Mar 29, gym from April 12 and classes from May 17. Scan this code for more info on the offer, which covers training in April and May or more on Awakn

Where? One Canada Square Canary Wharf

GROOMING | Perfect Waxing Offering a full range of services, for women and men, this beauty salon is located right at the heart of the estate and is taking bookings now. Scan this code for more information about Perfect Waxing or to make a booking

£6.49

Price for a standard cheese burger at Neat (50p more for spice)

T

he products pictured on these pages may look similar to those served by Shake Shack and Five Guys. But they’re Neat, not meat. Backed by F1 plant-based powerhouse Lewis Hamilton, who turned vegan in , edgling fast food chain Neat Burger launched in 2019 with a clear mission – to become the largest plant-based restaurant brand in the world. To that end, it’s already expanding rapidly, setting up “cloud kitchens” across the capital to serve the home delivery market. Having already launched one in Blackwall to cover east London, Neat is also set to open a restaurant in Cabot Place in June. art of the Cream roup, known for running nightclubs and bars, co-founder ack ishti said We specialise in immersive hospitality and I’ve carried that into the DNA of eat asking how we can take a standard operation and inject some excitement into it. We’re all about escapism creating an experience that’s more than just a transaction.” The idea behind Neat is to capitalise on the growing trend away from eating meat by offering a plant-based alternative that appeals to carnivores and the increasing number of e itarians We felt that was the real story, said ack eople who are trying to eat less meat, whether it’s for the environment, for animals or for their health. “That really excited us because we’d seen it in so many people we knew. For many, many years there was this demand but I think the products weren’t up to scratch. “There were always compromises that had to be made. As humans we’re fickle and we often

don’t like that We launched in the right place at the right time – the products are great now. think they are like-for-like you can have the best of both worlds.” That eat looks and feels like the chains at the premium end of the burger market is no coincidence – its aim is to tempt and convert customers with familiar sounding products. When it comes to the menu we have seven hero items that have been born of nostalgia the taste you get from a classic burger, said ack You’ve got the right cheesy, meaty avours and a great our bun t’s one of the things that drove our business before anything – getting the products right. What we have are great core items that you crave that comfort that you want from a burger Whether you’re coming back from a night out or you’re hungover on a Sunday and want some Deliveroo – Neat Burger is your go-to place.” ack believes the time is now right for plant-based burgers to take on the heavyweight, international brands. e said We want food that’s going to hug you, that itches that spot, that’s delicious. While our plant-based burgers are healthier than meat, you can’t survive on them alone – only as

For many, many years there was demand but I think the products weren’t up to scratch. Now they are like-for-like – the best of both worlds Zack Bishti, Neat Burger

Nuggets that have never been near a bird

Neat’s meatless Chick’n Burger


Turn static files into dynamic content formats.

Create a flipbook
Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.