Campaign aims to bust myths about homes

NOT-for-profit care group

Greensleeves Care has launched Keys To Open Minds – a campaign to de-bunk common myths about life in care homes.

The guerrilla-style community outreach campaign is set to share more than 1,000 mythbusting messages with local communities and businesses all over England – from London and Ipswich to Hastings and the Isle of Wight.

Teams and residents from Greensleeves Care’s homes all over the country are going out into their communities, placing keys in landmarks and public areas and sharing them with businesses.

The sustainably-produced wooden keys carry tags with messages that spell out common myths around care homes, and challenge them with facts.

The keys are designed to create intrigue and to encourage people of all ages to engage with the reality of care home life, join the conversation on social media at #KeysToOpenMinds or visit their local Greensleeves Care home to see first-hand.

Shona King, director of business development at Greensleeves Care, said: “The main aim of our Keys to Open Minds campaign is to prompt better conversations, reduce stigma around care homes and encourage people to reconsider