UK cities most interested in being healthy revealed

from Workout May 2023

Everyone Active get ready to take over facilities

A NEW study has found that Bristol is the UK city where the public are most interested in being or becoming healthy.

Research conducted by fitness experts at Bulk.com analysed the cities and towns in the UK where people are most interested in becoming healthy.

Using 27 search terms related to health and fitness, the study combined average monthly searches in 62 cities and large towns to reveal the monthly searches per 100,000 people in that area.

For 61 of the 62 cities, the most searched for term was ‘gyms near me’

The anomaly was East Kilbride, where people searched for the phrase ‘calorie calculator’ slightly more.

Meanwhile, the term ‘swimming pool near me’ was also heavily searched for, with it ranking as the second most searched for term in 48 of the 62 cities - including in every city ranked in the top 10.

A Bulk.com representative said: “Every month there are thousands of searches for terms related to health and fitness in the UK. This research offers a fascinating insight into where those searches are predominantly coming from and ultimately highlights where in the UK people are most interested in living a healthy and active lifestyle.

“Seeking a healthy lifestyle is the first step to improving not only your physical health currently and for the future, but is a great step in supporting your mental wellbeing through exercise and healthy choices.”

The study found that Bristol had the most searches per 100,000 people (5,636) over the last 12 months for terms related to health and fitness, making them the city most interested in being

Technogym is official supporter to the 2024 Olympic Games

PARIS 2024 Olympic and Paralympic Games have chosen Technogym as the official and exclusive supporter of fitness equipment and digital technologies for the athlete’s preparation.

Technogym will equip 29 training centres for the athletes to train prior to and during the Olympic Games.

The main training centre, equipped for the need of all sport disciplines will be the Olympic and Paralympic Village in Saint Denis, while other training centres specifically designed for different sport disciplines will be located at the competition venues and at the Olympic Villages in Lille, Marseilles and Tahiti.

Nerio Alessandri, president and founder of Technogym said: “We are very proud to be the official and exclusive supplier of the Olympic and Paralympic Games.

“We work every day to create the most innovative products and digital technologies to support athletes all over the world improving their performance and reaching their goals.

“The partnership with the Olympic Games means a lot to us, not only

Gym Equipment

because of the invaluable feedback we get from the athletes, but above all because the Games represent a unique platform for sharing our commitment to spreading the culture of wellness, sport and health with the world.” healthy in the UK.

Approximately 1,200 pieces of equipment will be made available to the 14.900 athletes – between Olympic and Paralympic, coming from more than 200 different countries and performing in 32 different Olympic sports and 22 Paralympic sports.

Technogym will also provide a team of professional athletic trainers to support the athletes, as well as all related services (gym layout, installation and technical service).

Athletes will have the possibility to train on a selection of products covering all training areas such as cardio, strength and functional training.

All Technogym smart equipment will be connected within Technogym Ecosystem, allowing athletes to access their personal athletic training programme both on equipment and via the app on their smartphone.

Bristol was closely followed by Manchester, who with 5,625 searches per 100,000 people, ranked in second. Reading, who have a far smaller population (173,170) than both Bristol and Manchester, was next on the list with 5,347 searches per 100,000.

With 5,264 searches (per 100,000 people) for terms related to health and fitness, Norwich ranked in fourth.

Norwich was closely followed by Cambridge (4,882 searches per 100,000 people), who ranked in fifth.

Cambridge’s third most searched for

Flooring

term was found to be ‘pilates’, a result that differed from the rest of the top 10. Salford, who has the lowest population out of any of the cities in the top 10 (103,886), was found to be the sixth city most interested in being healthy. ‘Calisthenics’ also ranked in fifth for Salford’s most searched for terms.

Preston, which is the second least populated city in the top 10, ranked in eighth (4,377 searches per 100,000 people), whilst Birmingham, which is the most populated city in the top 10 (1,142,494), ranked in ninth.

Liverpool completed the top 10 with 4,268 monthly searches (per 100,000 people).

On the opposite end of the scale, Newport ranked at the very bottom. With an average of just 255 searches per 100,000 people, the Welsh city was found to be the area least interested in being healthy in the UK.

Although it has the smallest population of the 10 cities least interested in being or becoming healthy, East Kilbride averaged a search volume of 344 for terms related to health and fitness over the past 12 months.

CLOTHING & MERCHANDISE