New initiative to deliver unique sporting opportunities for people with disabilities

LEISURE operator Everyone Active has joined forces with Superhero Series powered by Marvel, to increase sporting opportunities for people with disabilities.

The Superhero Series – the UK’s only mass-participation sports series dedicated to people with disabilities –will be supported through sponsorship and free training facilities at Everyone Active facilities, for all competitors.

The partnership will kick off at The Superhero Series At Home event – a virtual race open to everyone from July 8 to August 6. The event will see teams participating at home, in the garden or at a local park to complete a combined distance of 51,060km.

With more than 2,400 total participants, aged between three and 81, already signed up – the first event of this year’s series will see people with any kind of disability come together to compete in a unique, solo or team challenge from their home.

Everyone Active will be offering all participants the chance to train at their leisure facilities ahead of the event, with two months free membership across their public swimming sessions at all swimming pools (available between July 8 to September 10).

The second event of the summer series will be a Superhero Tri powered by Marvel on August 12. The event will take place at Dorney Lake, Windsor, with three distances to choose from and many ways to take part in these unique tri challenges. Participants can take on all three stages on their own (swim, cycle and push or run), or share the fun in a team relay, or Superheroes can recruit teammates to help them around the entire course.

Everyone Active’s strategic lead – health and wellbeing, Rebecca Phillips, said: “We are proud to support this fantastic series of events, which champion inclusive activity for all. Over the coming months, we’ll be engaging with our customers and Superhero Series participants, to support their training and showcase the benefits of physical activity.

“We’ll also be using the opportunity to further educate our colleagues and ensure our sites are inclusive and accessible for all disabled people.

“Inclusivity is one of the Everyone Active core values, and this is a brilliant example of what can be done to help break down barriers in physical activity and make a real difference to support people with disabilities.”

Superhero Series founder Sophia Warner added: “We are delighted to be working with the team at Everyone Active. We understand the importance of providing accessible facilities for people with disabilities and more importantly that they have the confidence to use them.

“We are excited about the opportunities that this partnership brings for the Superhero Series and for the disabled community as a whole.”