Precor reaffirms itself in the premium sector with all-new executive team

PRECOR has made a series of appointments to its executive team.

Following the appointment of Dustin Grosz as chief executive officer and Frank O’Rourke as senior vice president of global sales earlier this year, the fitness equipment supplier has now appointed Simon Overing as its new UK sales leader.

A seasoned industry professional, Simon began his fitness career as a PT in the armed forces. He has a wide range of UK/EMEA sales leadership experience spanning 23 years.

Based in Nottinghamshire, Simon is ideally located in the heart of the country to lead the Precor UK sales team.

He said: “I was excited by the chance to work with one of world’s leading brands; a product of this quality was too big to say no to – it’s an awesome opportunity.

“We are directly responsible for our own destiny and are super clear on what we are trying to achieve and how.

“For me, that’s making sure our customers know we’re here to support them and ensuring our actions speak louder than words.

“People, whether that’s customers, staff or Partners, are what the business is all about and we must prioritise them with our time, empathy and integrity; that’s where success comes from.”

In his most recent role prior to joining Precor, Simon developed and executed sales and marketing plans to increase sales and market share throughout Asia, Europe, the Middle East and Latin America.

Thanks to further appointments, Precor now has an all-new global executive team.

Dustin Grosz has more than 30 years of experience in the industry and brings a deep knowledge of fitness and wellness alongside a proven track record of leading companies through transformational growth.

Frank O’Rourke joined Precor to lead company engagement with customers and grow the company’s sales and distribution relationships across multiple geographies. He brings three decades of industry experience from senior leadership and sales management positions at Core Health and Fitness and Nautilus, Inc.

Kelsey Hennessy, an experienced HR professional, joins as global head of human resources while Mitchell Pavao has been appointed vice president of global technology.

Kelsey, most recently a senior people business partner with Peloton, will support Precor by establishing best people practices during this period of growth and transformation.

Pavao has contributed expertise to the Precor team for the past two years in his role as senior director, M&A technology at Peloton.

He has previously held head of technology positions at Myspace, SpinMedia and Leaf Group.

Jon Sullivan joins the team as chief financial officer, having worked for eight years at Amazon, supporting Amazon Web Services and the Prime Video business.

Dave Mendenall joins as senior vice president of global operations and supply chain, coming to Precor with more than 20 years’ experience in the fitness and technology industries.

“These appointments mark an important milestone, signalling the next chapter for Precor,” added Simon.

“Precor is back to doing what it does best, producing reliable commercial fitness equipment and delivering on our customers’ needs through a full-service hands-on consultative partnership approach.”