Leisure DB unveils new chief operating officer

LEISURE DB has announced Heidi Blackburn as its new chief operating officer.

Leisure DB supplies the definitive annual “State of the UK Fitness Industry Report” together with market intelligence, analysis and insights for the health and fitness industry and is the ‘go-to’ data source for information on fitness facilities in the UK.

Established more than 20 years ago, the company provides industry reports, new site analysis, customer profiling, historical statistics and data licences along with latent demand estimates.

Heidi Blackburn joins Leisure DB with circa 25 years experience as a successful operator within the sector.

She said: “For more than 20 years Leisure DB has led the way in data, analysis and market intelligence and during this time has become the linchpin of the sector – encouraging operators to foster a data-centric culture that constantly leans on data to evolve its offering. I see my role here at Leisure DB as one that assists the future proofing of our industry by utilising data to help shift mindsets.”

Leisure DB provides gym operators with a full understanding of the type of customers currently being attracted to a facility.

These powerful insights help to create marketing messages that are clearly targeted to the typical membership of a facility, as well as attracting new members from specific demographics.

David Minton, founder of Leisure DB, added: “I am delighted to welcome Heidi as our new COO – she is already proving to be a real stimulus by leading remarkable innovations for Leisure DB, including the planning and execution of our next industry event, EVOLVE, where we will be launching the much anticipated State of the UK Fitness Industry Report 2023.”

For the past two years Leisure DB has worked with industry partners through EVOLVE to bring about conversation, collaboration and change – taking powerful data and insights from its renowned industry reports and working together with leaders from across the sector to stimulate growth and diversification into new and untapped markets.

This year, in conjunction with carefully selected partners delivering industry insights, Leisure DB will be releasing its annual State of the UK Fitness Industry Report 2023 at the next live EVOLVE event.