Celeb favourite fitness brand designs new workout space in South London

FITNESS specialists to the stars, PRIMAL, has designed and fitted out a new gym space in London’s South East town of Welling.

The state-of-the-art gym is the second site for Novo, following the success of its Greenwich facility. The facility has been completely designed by PRIMAL – one of the world’s fastest growing manufacturers of premium fitness and strength equipment.

First launched in 2016, PRIMAL counts major gym chains, top sports clubs and celebrities amongst its global client base. Marking a major milestone in its expansion plans, this is the first fully PRIMAL kitted gym space in central London.

Steven Rinaldi, CEO and founder of PRIMAL, said: “Our ongoing and extensive work with top athletes has allowed us to curate a suite of equipment that delivers results and aids with performance.

“We use premium and innovative technology as well as the highest quality materials to ensure optimum functionality, durability, ergonomics and aesthetics.

“I founded PRIMAL because I truly believe that strength is within us all.

“With the right equipment, expertise and support, anyone can realise their potential – whether you are a first-time gym goer or a fit-for-lifer.

“In just a couple of years we have taken

PRIMAL from a little known start-up to being a major challenger on the world stage. With several high-profile deals already under our belt, bringing the brand to London is a major achievement for us.

“Novo is a great partner for us, sharing our passion for fitness and our ambition to make fitness accessible to everyone.”

The Welling gym has been kitted out by its fitness experts to support Novo’s vision of providing best in class training facility at affordable prices, which allows more people to unlock their true potential. The space delivers an extensive range of work out options, including group classes, personal training and space for solo work outs.

The new facility will include a full suite of cardio and strength equipment, including plate-loaded and free-weights.

Charlie Spencer, owner of Novo, added: “Working with PRIMAL, we’re aiming to offer the best possible facilities for the people of South London at an affordable price. We really took our time with the design process, working closely with PRIMAL to make sure we got even the final details right.

“The end results are amazing, and the gym looks incredibly slick.

“We’ve got everything people need for their fitness and wellness under one roof, including an extensive list of classes, brilliant plate-loaded kit, sauna and top personal trainers.”