4 minute read
Pull Up Energy Drink
Pull Up
ENERGY DRINK
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Pull Up energy drink, a subsidiary company of Kelep’s Trading by Nkululeko Kelepu is changing and shaking the beverage industry. It is a company that hails all the way from the Free State and has been manufacturing beverages since the year 2018.
The company started with manufacturing mineral water and alkaline water, ginger juice, ice (2kg) and energy drink but in a plastic bottle. The company was a success for two years until the Covid-19 pandemic slowed the sales down. The company had to rebrand and add certain products in order to ensure that it is sustainable in the future. The production of a canned beverage in a form of an energy drink was the ideal product to increase sales. This did not come without its own fair of challenges. The formula was not the difficult part as getting funding was very difficult. Seda assisted with marketing material and the company had to fund most of the work and this meant that the product had to take longer to be completed and at the same time resources were not sufficient to run the business and create the product.
Keya Mapara and Manyora of life, and those who extremely need that PULL - in order to go UP.
Funding the product was a challenge, but now we are ready to hit the streets.
The product was officially completed , tested and canned on the 25th April 2021. This was a mile stone that comes with more challenges of getting enough stock to distribute. The company has already made strides to market a year in advance and sampling was done a year in advance as well. Potential bulk suppliers are already starting to order and the company is engaging many distributors.
The product will be available in the month of July 2021 in local wholesalers, taxi ranks, clubs, shops, spaza shops, etc. And we will ensure that it reaches the rest of Africa as well with your support.
Price for 1 can is R13.00 and if you are bulk suppliers, then a discount of around 30 to 45% is applied depending on the number of cans or cases procured.
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YOUTH STRUGGLES IN 2021.
Accountability is the new struggle – and before I proceed, forget it if you think you will find it on politicians. A great shift occurred in 1976 after the black South African youth fought for a system that was not serving the nation. That system died and we were then exposed to a new page, a new page to write a different narrative about which languages are we happy or not happy to speak, a new page to have our own education system that can empower us from the foundation phase to tertiary, a new page to say we do not just want a better South Africa but we, as individuals can be a better South Africa in mind and in actions.
Today struggles are also a result of the 1976 youth who never literally died but gained power and riches to control and apply some of the apartheid laws in our people in a different way. The youth of 1976 are now the leaders in our parliaments, in our society, and in our workplaces. These hooligans are the ones who asks for sex before hiring our sisters, the same people who fought for us are now drug lords who are the reason we have brothers who can easily access drugs in our communities.
But remember accountability – and ask yourself what do we do with what we know now, what we have now and what we do not have now?. The ruling party has all the red flags, the red barrets have all the red flags, and to be precise the political parties are not our way out of our situations. We are our way out of our situations. Our government do not seem to have all the opportunities we deserve, hence graduates are having it bad, instead our economy thus far is carried by the individuals who are creating small businesses and hire from their communities. If we start by being accountable of our own journey, self-educate, self-hire and hire the unemployed through the initiatives we create, self-teach ourselves to not rely on the government, then we will see Canaan.
