LABELS AND PACKAGING ─ Year In Review
THE INDUSTRY HAS BEEN
HUMMING ALONG The year in review By David Zwang
T
here may not have been many live events this year to showcase the latest trends in label and packaging, but hardware manufacturers and software developers have been busy, and the industry has been humming along. All of this under the backdrop of shifting consumer preferences and supply chain challenges. Let’s take a look.
priorities,” according to a McKinsey & Company study. “This general change in behavior has also been reflected in a shattering of brand loyalties, with 36% of consumers trying a new product brand and 25% incorporating a new private-label brand. New brands, switching brands, online shopping and increased purchasing power as a result of a decline in services availability all added to the increase in label and packaging volumes.”
What Pandemic?
Continued and New Product Development
Label and packaging procurement reached new heights during the pandemic and had some ‘“forced effect” on purchasing for many reasons. “The crisis has prompted a surge of new activities, with an astonishing 75% of U.S. consumers trying a new shopping behavior in response to economic pressures, store closings and changing
Label production has been at the forefront of the digital production transformation for over 10 years, and it is going through a new growth spurt with the introduction of more hybrid flexo/ digital solutions that provide a complete print through finishing. While shifts in consumer purchasing have affected
HP Indigo V12
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