Venice Welcome Magazine n 64 January 2022

Page 54

SHOPPING

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Tips to purchase Murano glass

In order to protect local craftsmanship and guarantee the authenticity of recently purchased products, in 1994 the Region of Veneto has created a trademark to guarantee that products have been made in Murano according to the traditional techniques used by master glassblowers. Management of the registered Vetro Artistico® Murano trademark is entrusted to the Consorzio Promovetro Murano, which boasts a membership of fifty companies, the only ones allowed to mark their products with prestigious label. Depending on the type of working process involved, the adhesive sticker can be either red or blue. It also shows the manufacturer’s identification code on the top. In 2016, a serial number and a data matrix code were added to the sticker. These serve as additional proof that the product purchased is a genuine Murano-made item. www.muranoglass.com – www.promovetro.com

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INDEX


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