CANCER AWARENESS CAMPAIGN

CANCER AWARENESS CAMPAIGN

SEPTEMBER 24TH 2021

On World Cancer Research Day, SolaVieve in collaboration with the World Health Innovation Summit launched their Cancer Awareness Campaign to support people around the world access resources that can be used to educate themselves on cancer prevention and healthy living. You can follow the campaign #AwarenessIsOurRole and access the range of resources on Breast, Lung, Prostate, Cervical and Colorectal Cancer online, here.

Are the chances of getting lung cancer higher if you are a smoker? Can weight loss be a sign of colorectal cancer? Is cervical cancer sexually transmitted? Can breast cancer be linked to genetics? Are vasectomies a risk factor for prostate cancer? If you’d like to find out the answers to these questions and boost your awareness of cancer prevention, make sure to keep reading!

SolaVieve, in collaboration with the World Health Innovation Summit (WHIS), has launched a cancer awareness campaign aimed entirely at increasing public visibility and awareness about cancer prevention. Cancer is the leading cause of death worldwide, accounting for nearly 10 million deaths in 2020 (WHO). Through this campaign, SolaVieve hopes to act as a community-building tool and a resource people can use to educate themselves on cancer prevention and healthy living.

Cancer is a very common group of diseases, yet sometimes very little is known about the different classifications. Complexities of the various types of cancers vary from person to person; no two people experience the same symptoms, treatments, and overall journey. Numerous sources offer us readily available information, yet people still struggle to find answers to their questions. With this campaign, SolaVieve and WHIS aim to increase awareness of the benefits of healthy lifestyle choices and check-ups, while simultaneously promoting recognition of risk factors, symptoms, and prevalence. The focus is on prevention: adopting healthy lifestyles that can help us improve our overall wellbeing. With downloadable brochures and extensive social media coverage, this campaign is designed to provide a better understanding of lung cancer, colorectal cancer, cervical cancer, breast cancer, and prostate cancer, with special attention on data from the UK, Germany, and India.

Cancer mortality is a significant barrier to increasing life expectancy worldwide. Lung cancer is the overall leading cause of cancer death (18.0% of the total cancer deaths). But what are the most commonly diagnosed types of cancer? According to the WHO, in 2020 they were:

• 2.26 million cases of breast cancer

• 2.21 million cases of lung cancer

• 1.93 million cases of colorectal cancer

• 1.41 million cases of prostate cancer