TM
fruit chews
brand manual
2 0 1 1
logo TM
fruit chews
TM
fruit chews
The logo in full color has 4 colors. There is a 2 color option that consists of only green and black. The black and white options are just as exciting because of the fun shapes.
TM
fruit chews
fruit chews
color
Pan
CMYK: 29-0-100-0 RGB: 193-216-47
Pantone
382 C
The three main colors consist of bright green, pink and red. Black, white and gray will be accent colors and will be used for advertisements, web pages and other marketing items.
Pantone 19
CMYK: 0-100-79-20 RGB: 196-18-48
nton
e 18
91 C
7C
CMYK: 0-76-38-0 RGB: 241-100-119
slogan
“Party in your mouth� is the only slogan that the Razzlebucket brand will use. It creates a visual in ones mind of something exciting, fun and delicious. Your taste buds will not be asleep. :)
TM
fruit chews
party in YOUR mouth.
party in YOUR mouth.
party in YOUR mouth.
typeface Lt Chickenhawk- No caps The quick brown fox jumps over the lazy dog.
The main typeface is Lt Chickenhawk. This font does not have caps as an option. Bold and italics will not be used with this typeface. The secondary typeface will be different versions of Helvetica; including light and bold.
Helvetica Light aA bB cC dD eE fF gG hH iI jJ kK lL mM nN oO pP qQ rR sS tT uU vV wW xX yY zZ
Helvetica Bold aA bB cC dD eE fF gG hH iI jJ kK lL mM nN oO pP qQ rR sS tT uU vV wW xX yY zZ
images
All images will either be combined with hand drawn doodles or will just be doodles by themselves. The same color scheme will be used.
extra stuff
The “r� will be a symbol used on the individual candy wrappers. This is what a coupon would look like using the color scheme and logo.
Buy one get one free!