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well along the corridor and understand what's viable and what's realistic about the possibilities because sometimes we want things that may not actually be possible. We also wanted to find ways to attract investment to the corridor to maintain and improve its vitality and really look to improve the quality of life for people along the corridor.”

Nicholls said the three goals of the action plan are as follows:

• Pursue improvements along the corridor that would slow down traffic, improve safety, support bike and pedestrian movement and build a cohesive and attractive corridor identity.

• Attract high-quality development to opportunity sites for possible housing, local business or amenity options.

• Address the east-west divide created by Highway 61 by reconfiguring its intersection with County Road E to enhance safety and connectivity.

Council Member Steve Rogers said the County Road E corridor is an exciting project.

“This is where you have community cohesion which is always a good thing,” Rogers said. “You're working with local, county and state entities to provide something that really builds community and that's where government actually works.”