Business Review USA January 2011

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Comparing

Apple to the Rest of the World

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editor-in-chief nadia ibanez Associate Editors john t. connelly, laura clapper, laura canter, michaela mcnamara, meaghan clark

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Building a Better World

In this month’s cover story, we take a look at the new Apple MacBook Air and try to figure out why millions of consumers are paying more for a Mac computer, rather than a ho-hum PC desktop or laptop. We also take a look at this quarter’s IPOs and who’s going public, as well as the biggest American brands, and marketing gurus making a name for themselves on Twitter. This month’s blogs takes a deeper look into the Causes organization, we sit down with actress Glenn Close and learn about her affiliation with a bi-polar foundation, we travel into the desert for the best places to play and stay, and learn about business innovations. Finally, read the great company reports from leaders in the manufacturing, energy, construction and other industries throughout the US.

Nadia Ibanez

Editor-in-Chief > n.ibanez@whitedm.com

QUOTE OF THE ISSUE

“If you don’t take care of your family, then what are we here for?” Glenn Close, actress and Creator of Bring Change 2 Mind

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january

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Business Travel

30 Money Matters

Technology

36 FEATURES 10 News The latest news and analysis from the past month 14 Business Travel Winter Vacations in Palm Desert

16 Social Media Causes Empowers Individuals to Make Real World Change 18 Business Celebs Up Close and Personal with Glenn Close 20 Innovation Five Ways to Defy Business Gravity 24 Business Leaders The Top 10 Biggest Brands 30 Money Matters Which young companies are looking to become publicly traded 36 Technology Comparing Apple to the Rest of the World 42 Marketing 2.0 America’s Marketing Gurus 46 Events Up and coming events to add to your calendar

ASSOCIATION profiles 48 MBI

62 OTA

54 RFA

66 PIAS

58 AIMCAL

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January

Frontier Airlines

132

CAPFORM

160

178

Farmer Brothers

Energy 74 Amerikohl Mining Now You Mine It, Now You Don’t 82 Pavestone Concrete communication 90 Posillico Environmental Posillico Thoroughly Impresses With Its Performance 104 Aries Marine Raising the Bar for Safety in the Oil and Gas Industry 114 GeoGlobal GeoGlobal Energy: A Leader in the Geothermal Energy Industry

Supply Chain 120 Air France Cargo Flight Made Easy: Air France-KLM Cargo 126 Berger Transfer Berger Transfer delivers high-quality transportation services 132 Frontier Airlines The Best Care in Cargo 138 Cellular Dynamics International Cellular Dynamics International makes waves... 8

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144 Evergreen EAGLE EAGLE Supports Domestic and International Aviation

Construction 150 THERM-ALL Therm-All High-Performance Insulation Doesn’t Cost, It Pays 160 CAPFORM Captivating the senses of the Construction Industry, its Customers... 166 Design Homes Design Homes Constructs Certified Green Modular Homes

Food & Drink 172 Danisco Pioneering Advancements in Probiotic Research 178 Farmer Brothers Farmer Brothers Brews Coffee Expertise With Pride 186 Mrs. Grissom’s Salads After 55 Years, Grandma Grissom Is Still Serving... 192 Powers Distributing A Leading Innovator in the Beer Distributing Business 198 Standard Distributing Standard Distributing Co., the premier wholesale beer... 204 Americold Logistics Experts in Warehousing and Logistics

Manufacturing 214 Jenco Productions Jenco Productions Inc. offers one-stop services in the... 220 Franchise Services Printing Hot Quality off the Presses for 40 Years 230 World Marketing World Marketing Inc. continues to be the expert 236 Hachette Book Group Global leading book publishers with a range of number... 252 Abaxis Abaxis Brings Certified Lab-Testing Ability At Patients’ Point-Of-Care 262 Publishers Printing How Publishers Press Improves in a Mature Printing Market 268 Loparex Sticking it with Style!

technology 150 Lifeboat Distribution Sailing through the Software Distribution Market www.businessreviewusa.com January 2011

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FOR THE LATEST usa NEWS Visit Website

Netflix moves to streaming video, raises prices Netflix raised prices on DVD rental packages, but will offer a new option that relies only on streaming video. The new plan is priced at $7.99 per month, allows customers to watch unlimited TV episodes and movies streamed to a computer or TV, but offers no DVD rentals. Netflix will also be raising prices by $1 a month on two of its most popular plans, the one and two-DVDs at a time, which are not $9.99 and $14.99, respectively. Three or four DVD rental plans’ prices will increase from $16.99 to $19.99 and from $23.99 to $27.99, respectively.

Lotus makes for an iconic night at the LA Auto Show

Lotus caused quite the commotion at the LA Auto Show when they lifted the covers of their new product range and revealed the cars to the US audience for the first time. Foxy Hollywood legend Sharon Stone, musician and artist Paul Stanley from Kiss, and Hollywood star William Baldwin were all in attendance to rip the silks off. The cars were still the stars of the hour, even when paired with the lovely Stone. The new Lotus Esprit was donned with the actress on the hood as she unveiled the newest creations. 10

Harrah’s Entertainment nixes IPO to avoid disaster Harrah’s Entertainment Inc. canceled its IPO, avoiding di s a s te r o n a r i s k y b et by returning to the stock market just three years after it went private, citing market conditions. It was set to price in the range of $15 and $17, generating more than $ 500 million.

January 2011 www.businessreviewusa.com

H arrah’s wa s expected to raise as much as $ 531 million for casino projects and to help with its heavy $20 billion debt. Proceeds from the IPO would have developed a new retail and entertainment complex in Vegas and completed a hotel tower at Caesars Palace.


usa

BUSINESS NEWS

Obama’s plan for a 2-year federal worker pay freeze President Obama has announced a twoyear pay freeze for civilian federal workers, which is the latest White House initiative to demonstrate concern and address massive deficit spending. Obama’s proposal will eradicate any plans for a 1.4 percent pay raise for 2.1 million civilian federal government employees in all Executive Branches, including civilian employees of the Defense Department; the military is

NEWS IN BRIEF

exempt from this freeze. The proposal would save the country $28 billion in the next five years and $60 billion over the next decade. The president has already frozen the salaries of his staff members.

Fig-leaf underwear protect your junk at airports Inventor Jeff Buske has created clothing products that should protect travelers from showing off their body parts, including underwear that protect from unwanted scanner radiation with the use of flexible metals and with a perfectly-placed fig leaf that will not trip detectors.

Aisle411 app makes for a better shopping experience Aisle411 is a new iPhone application that is used for locating products in specific aisles at retail stores. The app works in more than 600 stores and is aimed to be a more convenient way for shoppers to find items in stores.

Acer offers three products to the tablet world The second-largest manufacturer in the world, Acer has created three tablet designs that plan to bump heads in the market and take on the iPad. Acer has created a 7-inch Android tablet and two 10.1 inch tablets. Two of the tablets will be based on Google’s Android platform and the second 10-inch tablet will run on Microsoft’s Windows software. “This is a market that’s still not fully known, not fully satisfied,” Jim Wong, Acer’s head of information-technology products, said. The company expects 40 million to 50 million tablets will be sold worldwide next year.

BillMyParents program trumps the Kardashian Kard BillMyParents is a teen debit card solution designed to help parents educate teens about responsible financial practices and promote open communication within families. Kids can choose from items at BillMyParents participating retailers, create a shopping cart, parents approve the items, and check out.

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NEWS IN BRIEF Facebook MySpace Mashup is underwhelming Google’s version of Yelp, Google Place Search, has just been introduced and adds local search to the website’s growing database of places at more than 50 million locations. Place Search is built into the standard Google search navigation.

Google Boutiques hits the web Boutiques allows users to find and discover fashion products by creating their own handmade boutique through a collection of boutiques created by trendsetters, celebs, stylists, designers and fashion bloggers using mathematic algorithms.

Verizon purchases #CyberMonday to promote daily deals Verizon purchased the Twitter hashtag #CyberMonday to promote a 24-day series of daily deals, every 24 hours, on their phones and accessories. Verizon is allowing users to “unwrap” daily deals by tweeting or posting a Facebook message via Verizon.

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January 2011 www.businessreviewusa.com

Verizon announces 4G network, LTE Verizon Wireless released its 4G network, Long Term Evolution (LTE) service. The service began Dec. 5 and is available in 38 cities and 69 airports, covering more than 110 million people.

The network will support 5-12 Mbps (megabits per second) download speeds and uploads of 2-5 Mbps, which is nearly the same as many home connections, and equating to about 10 times faster than Verizon’s existing 3G network. Verizon isn’t launching its 4G service with any of their phones yet, but the first device to support the latest network is the LG VL600 USB and Pantech UML290 modems.

Yahoo! Clues divulges personal information on searches

Yahoo! unveiled the beta test of Yahoo! Clues, which is designed to help users data-mine trending search terms. When a user types in a search term, they’re shown a graph with the highs and lows of the trend over the past week or month. Information about the gender, age, income and location is also provided along with the search paths that other users have taken to provide for a better-rounded search capability. The trending graph shows h o w m a ny p e o p l e have searched and when more people searched.


usa

BUSINESS NEWS

Facebook co-founder launches social cause network, Jumo Social media users are pumped about the latest platform to connect with all of their favorite social causes in one online user interface. Facebook co-founder Chris Hughes launched a new social network, Jumo, that is designed to let users find, follow and support the causes that are most important to them. And it may just be a coincidence that the launch of the site comes during the holiday season, when Americans are feeling extra charitable and extra philanthropic. With its launch, Jumo already has 3,500 organizations under its belt that users can learn more about and support.

“Path” social media platform limits to 50 friends

Path calls itself “The Personal Network” and allows users a max of 50 friends in their network. The 50 person max is based on the theories of Oxford professor of evolutionary psychology Robin Dunbar. Path is a suite of applications, that was announced Monday and starting on the iPhone, and is focused on intimate photo sharing. Along with the photos, you can only share information on the people you’re with, the places you’re at, and the things you are doing. Comments, likes, and photo sharing on other social networks are not available on Path.

Jeff Bridges lends his face to iPad-only mag, Project What does Jeff Bridges, Tron, and Virgin Group all have in common? The actor is lending his mug to promote the latest Tron movie on Virgin Group’s iPad-only magazine Project that hit the App Store. As part of the launch, Project held a competition to redesign the magazine’s cover and those interested found a cover replica touring New York, San Francisco and London with information

about the competition. Locations were released via Facebook, Twitter, Foursquare and Gowalla. Now if that doesn’t sound like a fun-filled, geeked-out scavenger hunt, than I’m not sure what could be better.

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Nadia Ibanez

Winter Vacations in Palm Springs California’s favorite desert is beaming with upscale accommodations, dining, golfing, spa going and so much more Who doesn’t want a round of golf on a legendary PGA course, a day at the spa, upscale dining, and four-star hotels –in the dead of winter when highs top 73 degrees? Palm Springs has been famed throughout the years for its upscale Hollywood elite who have called this desert their winter hideaway and the many business executives who make the trek to unwind and reenergize during the winter months. Here are some of our favorite places to dine, play, drink and stay when you’re in Palm Springs.

on 5 championship-caliber courses designed by Jack Nicklaus, Pete Dye and Greg Norman and has earned the name “Western Home of Golf in America.”

La Quinta Resort & Club I’ve had the pleasure of staying at La Quinta Resort & Club and it comes highly recommended. With the Santa Rosa Mountains in the resort’s backyard, La Quinta, which is also part of the Waldorf Astoria Collection, boasts 45 acres of Spanish-style casitas, pools, Jacuzzis, lush greenery, awardPGA West Golf While the region is infiltrated with pockets of winning dining, and amazing spa. And don’t gold when it comes to golfing, PGA West is forget to dine at the resort’s own Morgan’s home to nine distinct courses, with 90 holes in the Springs for contemporary American 14

January 2011 www.businessreviewusa.com


Business Travel

Lobby Interior

Mountian Golf Course

Room Interior

Starlight Lounge

cuisine inspired by the Coachella Valley.

spa in the desert. Check out SpaTerre at the Riviera Palm Springs for their exotic offerings and spa rituals and Buddha Lounge. The Dining and Entertainment Why not toast off the desert sunset at a fab Javanese Royal Treatment is a must. lounge with an even better cocktail in hand? The Riviera Palm Springs is a glamorous desert Things to Do resort that offers nothing but sophistication Take a ride on the Palm Springs Aerial and luxury. If you’re not staying there, make Tramway for views atop Mt. San Jacinto, take sure to check out one of their several dining a drive through Joshua Tree National Park to and drinking spots, like Circa 59, a ocean- take in the peculiar greenery inspired seafood and artisan dry-aged beef in the desert, or spend some READ MY BLOGS restaurant or grab a specialty cocktail at cash along the posh El Paseo Visit sidebar or The Starlight Lounge. Shopping Area. Website

Replenish and Rejuvenate It’s not just the ladies spending the day at the > For the full article, check out our Editor’s blog. www.businessreviewusa.com January 2011

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Nadia Ibanez

Causes

Empowers Individuals

to Make Real World Cha We speak to Matt Mahan, Vice President of Social Impact for Causes about Producing Real World Change on the Web There are 150 million people who have installed the Causes application on Facebook who have helped to start over half a million individual cause communities that benefit 80,000 unique non-profits with upwards of 17,000 non-profit partners across the world. We got a chance to sit down with Matthew Mahan, Vice President of Social Impact at Causes about the creation of the website and how it’s helped paved its way through social media culture. “Causes was one of the first companies to be built on top of Facebook’ platform when they created their first public API (application 16

January 2011 www.businessreviewusa.com

programming interface) to build on top of the social network back in 2007,” Mahan says. “The basic idea was that if you have a network where theoretically everyone is, and they’re connected and exchanging information, we ought to be able to build a set of organizing tools that helps those people come together and create change.” Any individual, whether or not they work for a non-profit, can create a Cause, which is a community of like-minded people who want to accomplish something larger than they could on their own. “You’ll have some cases when it’s just some random high school kid


social media

ange Matt Mahan, VP of Social Impact for Causes

that wants to do something, or the executive director of a non-profit, or anyone in between creating a page,” he says. “In many times, you’ll have miniindependent activists across the world who wants to do something that is connected to what a single non-profit is already doing,” Mahan says.” If we put the tools in the hands of the people, we’ll enable volunteers, donors and concerned citizens to organize something, get to know each other and build a platform to make the non-profit sector more transparent, more participatory, and ultimately, more impactful.” One of the most successful Causes is “The

Cove” - Save Japan Dolphins, which created a community of almost one million people that have gathered 1.5 million petition signatures and have donated more than $120,000. “In realizing the ambitious vision that we’ve laid out, we’re empowering individuals to come together and take collective action to produce real world change, in real time to READ MY BLOGS bridge the online and offline Visit occurrences to make social Website change,” he says.

> For more information, visit www.causes.com www.businessreviewusa.com January 2011

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Nadia Ibanez

Up Close and Personal with

Glenn

Close

We sit down with Glenn Close to learn more about Bring Change 2 Mind and combating mental illness stigmas There are an uncountable number of celebrities whose names are attached to a non-profit organization or philanthropy, yet there are fewer who have a direct correlation to their cause. Multi-award winner Glenn Close created Bring Change 2 Mind, which is a notfor-profit organization created by Close, the Child and Adolescent Bipolar Foundation (CABF), Fountain House, and Garen and Shari Staglin of International Mental Health Research Organization (IMHRO). The mission behind Bring Change 2 Mind is to provide people who have misconceptions about mental illness, those who have mental illness, and their loved ones, easy access to 18

January 2011 www.businessreviewusa.com

information and support that combats stigma. I had the pleasure of speaking with Close when she came to San Diego for an International Bipolar Foundation event to speak on and fight against the stigma associated with mental illness, which was produced by Steve Redfearn of Redfearn & Associates. Her sister, Jessie Close, who is bi-polar, and nephew Calen, who is schizophrenic, was also in attendance. “Globally, 1 in 4 families are touched by mental illness, so most of us know something of it or have been touched by the illness,” Close says. “It’s a condition of being a human being. And I think it’s time that we accept that, that we start talking openly about it without shame,


Business celebrities Photo courtesy of Nathan Petty

Our Editor interviewing Glenn Close

without fear or censure about it.” “The organization is just over a year old and promotes the coming together of people who have the relief available to tell their stories in a forum where people understand and will support them,” she says. “It’s possible to manage the illness and still live a productive life.” If you need help, have questions, want to educate yourself about mental illness, Bring Change 2 Mind is a portal for resources. “We’re building up an ama zing group of volunteers who are either living with mental illness or have family that does. They’ve been there, they know what they’re talking about,” Close says.

“I wasn’t looking to do this, but when faced with what Jessie and Calen went through, the penny dropped one day and you learn to take care of your own. If you don’t take care of your family, then what are we here for?” she says. “I had to think about how it would affect my career if all of the sudden people knew that I had a family with mental illness. And when that thought came into my READ MY BLOGS head, I thought, well what’s the Visit alternative? Not do it because Website you’re scared?” For more information, visit BringChange2Mind.org.

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Shelley F. Hall

Five Ways to

Defy Business Gravity Author, Shelley F. Hall, Catalytic Management

In tough times like these, management is often asked to defy gravity. Gravity being the tough selling environment or the difficulty in financing growth. We are asked to transcend the weight of fear about the future that stifles creativity, paralyzes sales teams, and saps the energy out of a company. While we must often take drastic measures to position our company for the tough selling environment, those measures focus our staff on the negative with the 20

January 2011 www.businessreviewusa.com

potential of mortgaging the company’s future. As leaders, we need to remember that we have survived and thrived in good and bad times before and the financial challenge we face now is just another test of how we lead. How we lead is as important to our company’s survival as cost cutting. Our attitude is reflected in the actions of our employees – if you see fear in their eyes, well, they caught that from you. Want to see a “can do” attitude? Want


innovation

to see your team thinking outside the box for creative ways to sell and deliver new products or services? Then show them a leader who believes in them and who emphatically believes in the value you deliver to your customers. Show them how to take control, take action and defy the negativity. How? Step outside the traditional management box and be creative. For instance, • Give your employees ideas of how other

companies have weathered tough times. Select a relevant business book, ask the team to read it and then develop discussion groups that will turn what they learned into actions they can take at your company. Create these discussion groups across departmental lines. Book suggestions: Rework by Jason Fried and David H. Hansson; How To Be A Fierce Competitor by Jeffrey J. Fox. • Give a team a new project to dive into. Give them a focus beyond the negative here and www.businessreviewusa.com January 2011

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now. Make the project fun and something that positions the company for future success and requires innovative thinking. Challenge a team to create new ways to use your existing products or develop ways to be “greener” in manufacturing or production. Ask the sales team to take apart a competitor’s product and build something new with the parts. Create competing teams and award a prize for the best solution or innovation. • Consider a “Welcome to My World” program that allows staff to work in other departments for a half day. Introducing everyone to the “other guy’s” world will reduce the finger pointing often prevalent in tough times. It will generate improvement ideas from new eyes with a fresh perspective and will break down the silo barriers that can really keep a company from creating the change needed to thrive. You could ask operations to ride with the sales team so they can get a feel for what it’s like to sell and meet a customer’s delivery or production requests. Pair a sales person with a customer service rep so sales can hear the kind of issues customers raise. Then, after the experiment, ask the teams to develop a short road map for improvement for both departments. • Create a “We Hear You” program that teams non-sales staff with a customer. Focus discussions between these two groups around the value the customer receives from your company, how the customer feels about the working relationship, and what the customer thinks you can do to thrive. Based on this feedback, develop action items on what every internal department can do to meet the customer’s needs and tell the customer what you’re planning to do. Focus your staff’s energy and mind on what counts, the customer, and off of their own worries and 22

January 2011 www.businessreviewusa.com


innovation

fears about the future • Build an Innovation Team comprised of representatives from key departments. Then ask your best business partner to do the same. Get the two Innovation Teams together with a goal of generating ideas for new products or services for both companies; new approaches to building customer relationships; new markets to tap. Outsiders are not hampered by tradition and will introduce creativity and innovation in ways your internal team alone cannot. In short, show your employees how to “defy gravity”! Show them how to conquer fear and turn it into positive action! Focusing on the customer and ways to improve builds a commitment to the future that will see the staff through the tough times. Lead them through the economic storm with confidence, positive actions, and courage! About the author:

Shelley F. Hall is a highly successful entrepreneur and corporate fugitive who has built, reinvented and turned around companies for the past 20 years. As Principal, Managing Director of Catalytic Management, Shelley delivers velocity driven consulting that accelerates business growth through sales effectiveness, customer loyalty and process improvement. As a thought leader and speaker, Shelley has published dozens of articles for such major business journals as Business Performance Magazine, CEO Refresher, The Handbook of Business Strategy, READ MY ManageSmarter, Sales and BLOGS Service Excellence, Women’s Visit Business and many more. Website www.catalyticmanagement.com

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1

the top

BIGG

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10

business leaders

BIGGEST

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While you’re probably dreaming of ways to get your business on the Top 100 list of the Biggest Brands in the world, here are the top 10 brands that are making waves and innovating ideas to hold their spot at the top. Find out what these billion dollar companies are doing to reach customers, target stakeholders, and stay ahead of the business management game by offering their products and services to the world. Here is a list of the top performing American-based businesses.

The bigges the U.S. and doing to sta

Written by N

beverages in each of the countries it is offered in. Social media is also a large part of the brand as it Since its inception in 1886, the company serves its continues to evolve with their global customers. products in more than 200 countries with the help of its 92,800 worldwide employees. While staying 2. IBM young, fresh and innovative, Coca-Cola tailors Apart from manufacturing and selling computer to local markets by offering different flavors of hardware and software, IBM holds more patents

1. Coca-Cola

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business leaders

st brands in what they’re ay at the top

Nadia Ibanez

corporations and operating systems are trying to ride the coat tails of the company. The company experienced a successful 2010, with the release of the Windows Phone 7, Bing Internet search browser, Kinect for Xbox 360, Windows Internet Explorer updates, Microsoft Office 2010, and cloud computing capabilities.

4. Google With simplicity and ease of a use a constant than any other U.S. based technology company theme in all Google products, the company is and maintains nearly 400,000 employees making constantly making news about new innovations, it the largest services provider in the world. expansions, and user privacy issues. Google has paved its own way in Internet search, cloud 3. Microsoft computing and advertising efforts and runs more Microsoft still manages to hold its own in than one million servers in data centers around the technology world even though similar the world. From Google Buzz, Google Earth, www.businessreviewusa.com January 2011

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business leaders Google Adwords, to the recent addition of Google Boutiques, the massive corporation will undeniable hold its spot as one of the most successful American businesses to come to fruition.

5. GE What business venture hasn’t GE taken a stab at? GE operates five business segments, including energy infrastructure, technology infrastructure, NBC Universal, capital finance, and consumer and industrial. And with products, such as kitchen appliances, consumer electronics, entertainment, gas, oil, software, theme parks and even weapons, GE maintains a pretty extensive umbrella of products, services and initiatives that stay at the forefront of American culture.

6. McDonald’s The fast food giant remains a global market leader with recent innovations to stay up-to-date with its customers. Recent additions to the menu, such as healthy salads, grilled chicken sandwiches, a fleet of coffee offerings, and smarter happy meals has driven sales and strengthened McDonalds’ spot at the top of the fast food market. The company maintains 32,000 local restaurants in 117 countries and serves more than 60 million people in one day.

7. Intel While the rest of the world saw dips in profits because of the recession, Intel actually committed billions of dollars to its computer processor manufacturing facilities. The company plans to move beyond the processor world and expand its services and products to reach the smartphones, smart TVs and app store world.

8. Disney Who knew the mouse could still hold his own in today’s market? By taking on and building a strong social media presence, rebranding its stores, and even teaming up with local volunteer organizations

to offer free ticket incentives in exchange for a few hours of volunteer service, Disney has retained its wholesome reputation among children and their parents. And the additions of entertaining movies and television shows each year certainly help the brand preserve its popularity across the globe.

9. HP Who knew that the company that was founded in a one-car garage in Palo Alto, Calif. would become such a force in the IT world? While its executive management team caused quite the stir in 2010, HP continues to manufacture popular computers, software, and other technological and business gadgets.

10. Apple We all know the brand, its products, even the catchy TV commercials. Apple had a great year in 2010, with the addition of the iPhone 4, iPad, Mac Book Air, and upgrades to its mini music-playing devices. Even though its last advertising effort/secret to promote Beatles music availability on iTunes bombed, the company continues more to make waves in the technology articles world and among the hip audiVisit ence that prefers Apple products Website over the other competitors.

For feedback and comments please get in touch. > feedback@whitedm.com

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U.S.

IPO 30 January 2011 www.businessreviewusa.com


Money matters

Os A list of the most promising companies seeking capital to expand into the public market Written by Nadia Ibanez

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Money matters For most entrepreneurs use as topical treatments of bacterial, fungal with young businesses and high and inflammatory conditions. hopes, “going public” is always on Wave2Wave Communications, Inc. the back burner, yet one of the Hackensack, New Jersey-based Wave2Wave greatest achievements a business Communications Inc. builds and manages wired wireless broadband systems for businesses can endure. Investors, too, are con- and to enable data, telephone and email services. stantly on the prowl for promising The company also specializes in enterprise voice businesses approaching the market and data systems, audio and web conferencing, for the highest bidder. Here are remote network access, and secure data netas well as the installation of fixed wireless some businesses who are issuing works, broadband systems. common stock and shares to the public this quarter. LPL Investment Holding Inc. Toys ‘R Us

While there was chatter that the toy giant Toys ‘R Us would go public in 2010, the retailer will most likely go public in 2011 because of the slow economic recovery and the large probability that the company won’t be able to get top dollar for what it’s worth. The company, which went private in 2005, plans to return to the public markets and hopes to raise $800 million and would make for the largest retail IPO since discounter Dollar General Corp. raised $824 million in its sale last November. Proceeds from the IPO will be used to pay down their more than $5 billion debt and for other general purposes.

Boston, Mass.-based LPL Investment is the holding company for LPL Financial, one of the largest brokerage firms in the nation and offers technology, infrastructure, training and research, along with stocks, bonds, mutual funds, and other investment products to approximately 12,000 independent financial advisors across the U.S.

Richmond Honan Medical Properties, Inc.

Atlanta, Georgia-based Richmond Honan Medical Properties, Inc. is a self-managed real estate company that acquires, develops and manages medical office buildings for physicians and specialty clinics. The company filed to go public in Zogenix, Inc. 2010 and upon the closing of its offering, will San Diego, Calif.-based Zogenix, Inc. is a biop- plan to own interests in 30 U.S. medical office harmaceutical company focused on developing properties in 10 different states, with more than and commercializing central nervous system and 1.5 million leasable sq. ft. therapeutic pain medications. The company filed to go public in 2010 through a $90 million IPO. Booz Allen Hamilton Holding

Anacor Pharmaceuticals, Inc.

Corporation

McLean, Virginia-based Booz Allen Hamilton Palo Alto, Calif.-based Anacor Pharmaceuticals, Holding Corporation has been helping U.S. Inc. focuses on curing skin conditions and ail- government agencies operate more efficiently ments and is developing drug compounds for for nearly a century. The firm provides a wide www.businessreviewusa.com January 2011

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Money matters

range of management consulting and technology integration services and specializes in IT, operations, program management, training programs, and systems engineering. Investment firm, The Carlyle Group, owns a majority of the interest of the company. NEW IPOS ON THE BLOCK

Tranzyme Pharma

Durham, North Carolina-based Tranzyme Pharm is one of the newest companies to hit the IPO train and develops drugs that treat gastrointestinal motility disorders, which are conditions that disrupt the normal movement of food through the GI tract. The company filed for an IPO in November to raise $75 million.

FXCM, Inc.

FXCM, Inc. is an online provider of foreignexchange currency trading and began public trading in November in an IPO that could raise more than $200 million. The company is offering nearly 15.1 million common shares, priced between $13 and $15 a piece. FXCM Inc. says it intends to use a portion of the offering proceeds to buy stakes in the company from its existing owners, including senior managers.

HONORABLE MENTIONS Casino company, Harrah’s Entertainment Inc. folded on a planned $500 million IPO back in November when they got cold feet for the fear of difficult marketing conditions. The IPO was scheduled to sell 31.3 million shares at upwards of $15 to $17 per share. Funds generated would have generated been filtered into new casino developments and paid off a portion of its $20 billion debt. Harrah’s had more debt relative to cash flow than any private equity-backed company that sold shares last year, except for one company. Many industry experts have said that Harrah’s withdrawal from the IPO suggests that investors are still wary about taking on private-equity IPOs of portfolio companies that are highly leveraged or whose outlook is too dependent on the health of the economy. Bigger companies, like Harrah’s Entertainment and Toys more ‘R Us, need to confirm that they articles can still boost their revenue and Visit profits, even though the current Website economy is unstable.

For feedback and comments please get in touch. > feedback@whitedm.com

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Comparin

to th e R e s t o


technology

ngApple

of the World


technology

We attempt to figure dishing out extra cash to than an ordinary laptop Written by N I was in the market to buy a new laptop this month for personal and professional use and couldn’t help but find myself lured into the Apple and iMac hype. I work on a PC at the office and at home, yet I found myself transfixed on the striking, halo-like glow of an apple on the outside of a sleek and super sexy MacBook Air. Don’t get me wrong, I love the Microsoft operating system and I love the ease of use that it entails. But for some reason, the aesthetics of a lightweight, super thin status symbol was calling my name – but the price tag wasn’t. What’s so special about MacBooks that Apple can get away with charging upwards of 38 January 2011 www.businessreviewusa.com

$1400 while PCs go for nearly half the price? Are Macs twice as good as PCs? Because that’s what the price tag is saying. Here is my attempt at figuring out what the hype is behind the MacBook Air and other iMacs and how they size up to competitors in the PC world.

IT’S ALL ABOUT STATUS

You hear it from people every day: “When I was a kid, my mom always bought me the generic clothes/ snacks/shoes, etc. because we could never afford the real thing, but I still wanted to look cool!” From childhood, we’re taught that certain brands are superior and are made to show off


e out why people are o tote a MacBook, rather p, underneath their arm Nadia Ibanez to our friends. And if we don’t don these brands and products, our peers will think less-highly of us. This is true when it comes to electronics. While consumers may say that it’s their choice when it comes to the brands, operating systems and software they buy, what they really want to say is, “I really didn’t want to spend almost twice as much for a MacBook, when I could buy a similar laptop under the HP, Samsung, or Sony brand for less.”

designer, art director, advertisement builder, and so on has preferred to work on a Mac. Some users prefer PCs because they can pick and choose which programs they want to install. With Macs, computers come equipped with every program imaginable and most users are happy with all of its components, even when they come across programs on a regular basis that they never knew they had or how the program worked. But at the same time, everyone else working in the office is on a PC. Mostly because PCs DESIGNERS SUPPORT MACS and operating systems are more of an open I’ve worked in the print and online magazine platform and universal program that many office business for the last four years and every graphic workers have adapted to using. www.businessreviewusa.com January 2011

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technology

CHEAPER PARTS MAKE FOR UNHAPPY CUSTOMERS

The age-old question has always been: “Do PCs use cheaper parts to reduce their price tag, leading to a shorter product lifespan?” Mac supporters always claim that the reason they pay more up-front for their computer is because their Macs outlast the standard PC. Apple fans say the company only uses the highest of quality components and doesn’t even try to compete in the low-end market because it knows its customers will only endure the backlash in the long term. Mac followers claim that PC users who purchase low-end PC laptops always end up buying a replacement within just a couple years, while they’re fully in love with their MacBook for at least five years. And when it comes time for an upgrade, Mac users say that they can sell their old computer for a good price to those looking for used devices.

APPLE’S CUSTOMER CULTURE

When people sleep outside for and can’t stop talking about the latest Apple product hype, you can just tell that Apple is doing something differently

with its product offerings and customer service. From compassionate television advertisements, friendly and knowledgeable employees, and effective marketing campaigns, the Apple culture and brand loyalty didn’t just happen over the last few years, but rather has been well-thought out by Steve Jobs and his posse. By offering a limited number of models of products that support the most common computing activities, Apple has recognized that their brand is just as important as their products and they have targeted consumers who appreciate quality products and are willing to pay for it. Although a MacBook Air might not be the best option for everyone, more and more people are discovering the more usability and aesthetics behind articles each Apple product and that Visit the difference in price is well Website worth it.

For feedback and comments please get in touch. > feedback@whitedm.com

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amerIc MArK gUrUS 1. Chris Brogan consults and speaks professionally with Fortune 100 and 500 companies, such as PepsiCo, General Motors, and Microsoft about the future of business communications and social software technologies. With 11 years of experience in online community, social media and related technologies, Brogan has more than 164,000 followers and more than 77,000 tweets. Follow him @chrisbrogan 42 January 2011 www.businessreviewusa.com

2. Brian Solis is an acclaimed author on social media and business and is the Principal of FutureWorks, an award-winning new media and business strategy consultancy in the Silicon Valley. His blog, BrianSolis.com, is ranked among the top 1 percent of all blogs tracked by Technorati. Solis has more than 73,000 followers and more than 9,000 tweets. Follow him @briansolis 3. Danny Sullivan is the Editor of SearchEngineLand.com, an online publication that offers the


marketing 2.0

ca’S KEting A list of tweeting individuals sharing the good word on marketing, social media and trending news Written by Nadia Ibanez

latest search news, research and analysis, commentary and expert advice covering Google, SEO, PPC, and other sectors in the search and engine and search marketing world. Sullivan has more than 88,000 followers and more than 18,000 tweets. Follow him @dannysullivan

optimization and with a goal to provide software and education to businesses and individuals around the world. Fishkin has more than 22,000 followers and more than 3,000 tweets. Follow him @randfish

5. Lisa Barone is the Co-Founder and Chief 4. Rand Fishkin is the CEO and Co-Founder Branding Officer of Outspoken Media, Inc., which of SEOmoz, which offers online tools and tutori- provides clients with Internet marketing services, als about Internet marketing and search engine including SEO consulting, online reputation www.businessreviewusa.com January 2011

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marketing 2.0 monitoring, social media, blog consulting, community building, and affiliate marketing. Barone has more than 14,000 followers and more than 34,000 tweets upholding her notoriety for excessive Twitter updates. Follow her @LisaBarone 6. John Jantsch calls himself and website, DuctTapMarketing. com, the World’s Most Practical Small Business Marketing Expert for continuously offering real-world, proven small business marketing ideas and strategies. He’s also an award-winning social media publisher and best-selling author of “Duct Tape Marketing” and “The Referral Engine,” which assists in training and licensing small business marketing consultants from across the globe. Jantsch has more than 44,000 followers and more than 7,000 tweets. Follow him @ducttape 7. Jonathan Fields is a self-proclaimed “creation-obsessed author and entrepreneur” and is a small business and online marketing consultant and venture partner. He began his career as a hedge-fund and securities lawyer for the S.E.C. and then for a New York law powerhouse Debevoise & Plimpton before expanding other interests before entering the marketing world. Fields has more than 26,000 followers and more than 19,000 tweets. Follow him @ jonathanfields 8. Dan Zarella calls himself the Original Social Media Scientist and is an award-winning social, search and viral marketing expert. He’s the author of the Link Attraction Factors report

that helps readers determine which topics, days, times, and keywords attract links in social media stories for semantic content optimization and his Science of ReTweets Report analyzes when, why and how Twitter users ReTweet things and explains how marketers can get more ReTweets. Zarella has more than 27,000 followers and more than 9,000 tweets. Follow him at @danzarrella 9 . S cott S t r att e n is the President of UnMarketing, which promotes positioning one’s self as a trusted expert in front of their targeted market, so when they have the need, they will choose you. His book, “UnMarketing: Stop Marketing. Start Engaging” became a national best-seller before it was released. Stratten has more than 73,000 followers and more than 63,000 tweets. Follow him at @unmarketing 1 0 . J e n n if e r Van Grove is a personal Twitter favorite and is not only a loc a l S an Diegan, but is also a Social Media Reporter at Mashable and is a former correspondent for NBC San Diego news channel 7/39. If it’s new in social media, Van Grove more has already reported on it. She articles has more than 13,000 followers Visit and more than 14,000 tweets. Website Follow her at @jbruin

For feedback and comments please get in touch. > feedback@whitedm.com

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January

Jan

6

Silicon Valley International Auto Show

Energy Investment Forum

Austin, Texas Opal Financial Group’s Energy Investment Forum will bring together experts from throughout the country to discuss the most important topics in the energy sector. Attendees will represent many of the nation’s pension funds, endowments, and trusts as well as representing utility companies, federal and state government agencies, and energyequipment companies. jan

20

San Jose McEnery Convention Center, San Jose, CA The 2011 Silicon Valley International Auto Show is set to pack hundreds of new cars, crossovers, hybrids and more. This automotive show will feature luxury vehicles, the latest alternative fuel vehicles, ride and drives and more. Attendees are invited to check out all of the newest cars and trucks, learn about new automotive > Visit http://www.opalgroup.net/trk/eif1124.html Website technologies and test drive select models. http://www.motortrendautoshows.com/sanjose/ > Visit Website

jan

18

Shot Show

Denver, Colorado The Tight Oil From Shale Plays World Congress 2011 is the first conference to bring together senior decision-makers from the leading E&P companies in North America to share the cutting-edge geological and completions strategies, technologies and techniques that they are using to maximize the recovery of tight oil from shale plays.

Sands Expo & Convention Center, Las Vegas, NV Social Media and Cruising, the most social form of vacationing. Imagine joining 100 of the top leaders in social media on a 4-day cruise vacation with fresh social media content being driven by Jason Keath, Ted Murphy, Lucretia Pruitt, Rich Tucker, and others. The value of strengthening key relationship, generating ideas, and creating future partnerships in the ultimate social environment is evident.

>http://www.tight-oil-shale-plays.com/ Visit Website

> Visit http://www.shotshow.org/ Website

Tight Oil From Shale Plays Jan

31

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January 2011 www.businessreviewusa.com


usa

jan

26

http://www.luxurytravelexpo.com/

Online Marketing Summit San Diego, CA feb

Online Marketing Summit, the premier educational event for marketing professionals, is coming to San Diego this February. Join your marketing peers to share ideas, hear from expert practitioners, and learn best practices in the areas of: Social Media, Search, Email, Analytics, and more! Register with promo code WMM20 for 20% off.> Visit Website

7

Marine West

Orange County Convention Center, West Halls, Orlando, FL POWER-GEN International is the industry leader in providing comprehensive coverage of trends, technologies and issues facing the generation sector. More than 1,200 companies from all sectors of the industry exhibit each year and more than 18,000 attendees come together at POWER-GEN International for a horizontal look at the industry with key emphasis on new solutions and innovations for the future. > Visithttp://www.marinemilitaryexpos.com/ Website

http://www.onlinemarketingsummit.com/?utm_source=White%2BMarket%2BMedia&utm_medium=Email&utm_campaign=OMS

www.businessreviewusa.com January 2011

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Milmont School

The voice of Commercial

Modular

Construction Written by Erin Whitt, Communications Manager

48

January 2011 www.businessreviewusa.com


Modular Building Institute MBI

Founded in 1983, the Modular Building Institute (MBI) is the international trade association representing the non-residential modular construction industry. Currently serving nearly 300 companies in 11 countries, MBI is widely recognized as the voice for commercial modular construction. It is MBI’s mission to grow the industry and its capabilities by encouraging innovation, quality, and professionalism through communication, education, and recognition. Regular members are manufacturers and dealers of commercial modular structures, while associate members are companies supplying building components, services, and financing. The Association represents two segments of modular builders: permanent modular

construction providers and manufacturers and providers of relocatable buildings. The industry provides all types of building space, from temporary storage units to complex multistory permanent buildings. The most commonly served markets are education, healthcare, general office, retail, commercial housing, industrial, construction site and emergency space. MBI works with its members to offer networking, training, legislative advocacy and business opportunities. In addition, through its enforceable code of ethics, MBI promotes integrity and quality in the modular industry by having their member subscribe to the MBI Code of Business Ethics & Conduct. www.businessreviewusa.com January 2011

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MBI’s hallmark event is World of Modular, the only industry annual trade show and the commercial modular construction industry’s largest event. The event seeks to provide those in the industry a place to network, exchange ideas, learn from experts, and display new products. The conference also includes the premier awards contest for the industry, The Awards of Distinction. MBI’s contest reviews commercial modular building entries submitted by MBI member companies. The projects demonstrate the quality, and value that modular construction has to offer builders, owners and developers. MBI also recently formed an alliance with Associated Builders and Contractors, Start Today and Rebuild Together (START), to leverage the resources of the construction industr y, nongovernmental organizations, and government agencies to respond quickly and efficiently with relief and rebuilding efforts following natural disasters. The first joint initiative was START Haiti and MBI has been working with its members over the last year to supply much needed buildings and supplies to the people of Haiti. T he As sociation also administers the MBI Educational Foundation ( MBIEF), the only organization established specifically to provide educational opportunities in the form of training and scholarships to individuals with an interest in commercial modular construction. MBIEF has trained over 1,000 industry professionals through its “Essentials of Commercial Modular Construction” educational series, has begun intensive development of a modular buildings installation certificate 50

January 2011 www.businessreviewusa.com

W compone

program, and provides training on project management, BIM and green building. MBIEF also sponsors student design competitions to help educate young architects about the industry. As the voice of the industry, MBI promotes the speed, environmental, safety and cost advantages of modular construction.


MBI

Worker assembling ents in the factory

Commercial modular buildings are nonresidential structures, 60% to 90% completed off-site in a factory and transported and assembled at the final building site. This can comprise the entire building or be components or subassemblies of larger structures. The term “modular� describes a construction method or process where individual modules stand along or are assembled together to make up larger structures.

Unique to modular construction, multiple trades are capable of working simultaneously on a project in a factory, whereas on site, one task, or trade, or floor must be substantially completed before starting the second. This process often allows modular construction times of half that of site-built construction. The resource efficiency of the process requires less labor and fewer materials to be wasted. In addition, there is a reduced www.businessreviewusa.com January 2011

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Britco Athletes Village

environmental impact which allows for less site damage, less material exposure and less waste in landfills. One other unique aspect of modular construction is that it is more readily designed for deconstruction. The fact that the building is assembled in modules means that it can be disassembled at the end of its useful life. In many cases entire buildings are repurposed and reused for secondary needs and at secondary locations. There is simply not a more sustainable concept than reusing an entire building for a new purpose. 52

January 2011 www.businessreviewusa.com

In addition, the quality-controlled process also creates a safer environment for construction workers due to the decreased exposure to construction site hazards. The cost savings of using the modular construction process comes from shortening the construction schedule, recycling and reusing materials and creating a higher quality product. In addition, modular buildings are built with the same materials as site-built construction, and are designed to meet all building codes. Once completed, the buildings are indistinguishable from site-built projects.


MBI

Tom Hardiman, Executive Director

Statistics Type: Institute MBI is proud to represent the commercial modular construction industry and strives to help the industry live up to its label as “the future of construction.�

Location: Virginia - USA Founded: 1983 Currency: US

Read more http://www.businessreviewusa. com/associations association profiles > Visit Website For feedback and comments please get in touch.

Insert logo

Key People: Tom Hardiman, Executive Director: tom@modular.org Erin Whitt, Communications Manager: erin@modular.org www.modular.org

> feedback@whitedm.com

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Examples of RFA member refrigerated products


Refrigerated Foods Association RFA

Refrigerated

Foods Association

erik@

Erik Lawser executive Director, RFA

> Email

Written by Executive Director Erik Lawser, CAE Founded in 1980, the Refrigerated Foods Association (RFA) is an organization comprised of manufacturers and suppliers of refrigerated prepared foods united by a common interest: to advance and safeguard the industry. The RFA is the only association that focuses solely on the refrigerated foods industry, allowing our member companies to obtain the precise information and knowledge that their business needs. We develop programs to enhance and promote food safety, strengthen the operating practices of our members, and foster a networked community to share information. By pooling resources, the RFA can develop valuable programs that an individual company might find prohibitively expensive.

Food Safety and Technical Research

As the leading food safety resource for the refrigerated foods industry, the RFA takes a proactive approach, keeping members abreast of the latest food safety and regulatory news through our bi-weekly Technical E-News. The RFA also serves as a network of support for our members’ food safety questions and problems through our Technical Hotline, where individuals can

speak directly to our Technical Director, Martin Mitchell. In addition, we afford our members the latest research studies conducted on a wide variety of food safety and regulatory issues, including shelf life protocol, HACCP, control of Listeria monocytogenes, cross-contamination by pathogens and allergens, and nutritional labeling. RFA Technical Committee Chairman Bill Schwartz of Orval Kent Foods says, “Being a member of the RFA Technical Committee has been personally and professionally rewarding. Food safety and regulatory situations that are common to all the members are discussed in an open, non-competitive manner during the monthly Technical Committee conference calls. Industry topics such as foreign material control, audit management, consumer communication, hot processing, supplier approval and numerous others have been shared with the membership through quarterly Web Conferences. The Annual Conference always features top-notch technical speakers. The Fall Symposium is conducted as a hands-on tour of locations and companies of special interest to refrigerated food manufacturing technical representatives. In my time with the RFA, I have gained many www.businessreviewusa.com January 2010

55


valuable technical relationships, all which have benefited my company.” The RFA has produced two Food Safety Training DVDs over the past four years. “Operation Food Safety: Everyone’s Mission” was created in 2007 by the RFA Technical Committee and RFA Technical Director Martin Mitchell. This training DVD covers critical topics and tasks to help entry-level refrigerated foods plant employees ensure food safety. The “RFA Food Safety Training DVD for Experienced Employees: Food Safety Initiative” was produced in 2010 to introduce experienced employees to advanced food safety principles and to test their knowledge after training. “Our industry is facing substantial changes in the regulatory structures in which we operate,” says Technical Director at Reser’s Fine Foods and RFA Treasurer Steve Loehndorf. “There are major reforms to the FD&C Act and the FDA is being granted much more authority. The best way to prepare for these changes and 56

January 2010 www.businessreviewusa.com

be successful is through training and making improvements in all operational practices. These DVDs support that initiative,” says Loehndorf. The DVD programs include an accompanying Data CD training manual, which includes sets of multiple choice and true/false review questions for each training session. The manual is designed to be customized to a company’s own policies and procedures. There are English and Spanish versions of the DVD and training manual included on the same discs. These DVDs are available on our Web site at www. refrigeratedfoods.org. Web Conferences on timely, relevant food safety and regulatory topics are conducted by the RFA on a quarterly basis. Topics have included foreign object control, food allergens, third-party certification systems, and many more. Every fall, the RFA Symposium event takes place. This educational event features valuable speaker sessions on important food safety topics as well as interactive plant tours.


RFA Members who attended the Fall Symposium in Philadelphia in January 2010

RFA

Statistics Type: Developing programs to promote education on food safety as well as providing information to the changing FDA and USDA standards as well as organizing networking opportunities for their members.

Advancing the RFA Mission

Location: Headquarters: Atlanta, GA “The mission of the RFA is to serve as the Founded: 1980 principal association for refrigerated prepared food companies throughout North America,� Currency: US says RFA President Mark Brown of Orval Kent Foods. We are able to achieve this by Key People: Erik Lawser, Executive educating our members on technical aspects Director: erik@refrigeratedfoods.org of manufacturing and distributing refrigerated foods, developing and implementing programs www.refrigeratedfoods.org to address issues of common interest, providing opportunities for networking and building collaborative relationships, serving as the voice of the industry in matters pertaining to governmental policy, and enhancing and protecting the overall image of refrigerated Read more http://www.businessreviewusa. com/associations prepared foods. association Next month, look for another article profiles describing the efforts taken by the RFA to > Visit Website advance and develop the refrigerated foods industry. Networking opportunities will also be discussed. This article will appear in the January For feedback and comments please get in touch. issue of Food & Drink Digital magazine. > feedback@whitedm.com www.businessreviewusa.com January 2010

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AIMCAL’s awards program garners worldwide publicity for members. In 2010, its Vacuum Coated Product Competition recognized the Disney Juice Pouch multipack as the Product of the Year.


AIMCAL

Association of

Industrial Metallizers, Coaters & Laminators (AIMCAL)

Liz Josephson President of AIMCAL

Written by Craig Sheppard

As the Association of Industrial Metallizers, Coaters and Laminators (AIMCAL) celebrates its 40th anniversary, it is transitioning to a new name. Although the AIMCAL acronym·remains the same, the word International will officially replace the word Industrial as of January 1, 2011. The name change reflects the globalization of the converting industry and AIMCAL’s membership, which includes companies from more than 15 countries. What hasn’t changed since its start in 1970 as the successor to the Vacuum Metallizers Association is the group’s focus on increasing knowledge about converting technology. AIMCAL’s primary mission is to serve as an information resource for the converting industry. As a result, it offers training opportunities through its annual Fall Technical Conference, which focuses primarily on innovations related to coating/laminating and vacuum web coating. It also offers AIMCAL Converting School courses in the United States and abroad and well-regarded seminars on Slitting and Rewinding and Coating and Laminating Fundamentals, organized by its CEMA (Converting Equipment Manufacturers Association) division. Other educational

opportunities include the biennial Applied Web Handling conference, known as AWEB, and technical presentations organized in conjunction with industry trade shows like ICE USA. AIMCAL also publishes reference materials such as the Metallizing Technical Reference, now in its fourth edition, the AIMCAL Defects Lexicon and conference proceedings. In February 2011, it will begin publishing a technical journal, Converting Quarterly. Each issue will include Q&A columns and articles on web-handling, coating/laminating and finishing processes and products. Noting that technical information is always in demand, Craig Sheppard, executive director of AIMCAL, says, “Publishing a technical journal represents a new level of service AIMCAL is providing to its members and the converting industry at large. “The heart of the magazine will be eight to 12 technical articles covering web handling, web coating, vacuum coating, laminating, printing, slitting and rewinding, and finishing (diecutting, perforating, stamping),” says Mark Spaulding, who has been named associate publisher and editor-in-chief. “Each article will www.businessreviewusa.com January 2010

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March meeting

focus on practical applications of technology with heavy emphasis on problem-solving and troubleshooting,” he adds. The print publication will maintain a Web presence at www.convertingquarterly.com, which also will be accessible as a channel from the newly redesigned AIMCAL Website, www.aimcal.org. A weekly e-Newsletter— Converting Quarterly e-News—also is planned and will consist of abstracts of up to eight converting industry news stories with Website links to full articles, plus AIMCAL Blog posts, including Spaulding’s popular Converting Curmudgeon Blog. The Web presence of Converting Quarterly and its e-Newsletter joins the AIMCAL website and several other wellestablished online resources including the converting portal (www.ConvertingPortal. com), webinars, blogs and a group on LinkedIn. Another Website, www.ASKAIMCAL. 60

January 2010 www.businessreviewusa.com

org, helps users source materials, converting equipment and services. Five blogs focus on major converting operations: web coating, vacuum coating, web handling, specialty web coating and extrusion coating. Blogmasters are experts in their field and include Dr. Ed Cohen (www. WebCoatingBlog.com), Dr. Charles Bishop (www.VacuumCoatingBlog.com), Dr. David Roisum (www.WebHandlingBlog.com), Dr. John Fenn (www.SpecialtyWebCoatingBlog. com) and Dr. Eldridge Mount (www. ExtrusionCoatingBlog.com). An archive capability retains information and discussions for future reference. Since many converting processes generate VOCs or other emissions, clean air regulations are a major consideration, particularly for members involved in surface coating. As a result, AIMCAL has worked with the U.S. Environmental Protection Agency to post an online guide to


The first issue of AIMCAL’s Converting Quarterly will debut in February 2011.

AIMCAL

Statistics Type: Manufacturing Location: South Carolina Founded: 1970 Currency: Dollars www.aimcal.org

regulations that may be applicable to surface coating facilities. This members-only resource also links to other rules related to compliance assurance, spill prevention, safety and health, and recordkeeping. Safety, another major priority, also receives attention in the member section of the AIMCAL website. It’s organized by the CEMA division and includes sections about laws and regulations worldwide, standards and best practices. CEMA’s Safety Practices Committee also organizes programs for AIMCAL members. Other networking and business-building opportunities for members include a Winter Management Meeting where speakers present market data, economic forecasts, technology updates and business best practices. An annual awards program recognizes member innovation via Product of the Year, Technology

of the Year and Sustainability Awards while a tri-annual newsletter publicizes member and association news. An annual SourceBook and the www. AskAIMCAL.org website help prospective customers match their needs with the materials, machines and services offered by members.

Read more http://www.africanbusinessreview.co.za/associations association profiles > Visit Website For feedback and comments please get in touch. > feedback@whitedm.com

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Organic Trade Association OTA

Organic Trade association

OTA promotes and protects the growth of organic trade. By Christine Bushway, Executive Director and CEO The Organic Trade Association (OTA) is the membership-based business association for the organic industry in North America. Focusing exclusively on organic agriculture and its products, OTA stays on top of the issues that affect organic trade and proactively takes action as necessary on behalf of its members, connecting them to market trends and industry news, regulatory and legislative advocacy, and consumer education, marketing and public relations resources. OTA’s mission is to promote and protect the growth of organic trade to benefit the environment, farmers, the public and the economy. Our mission sets the stage for work on behalf of the diverse organic business community we serve. OTA represents businesses across the organic supply chain starting with the farmer and addresses all things organic, including food, fiber and textiles, personal care and pet products, and new sectors as they develop. Since its inception in 1985, OTA has been

a key player in shaping both the regulatory and market environment for organic products. OTA works industriously to develop markets for organic products, protect the integrity of organic standards, and foster consumer confidence in the organic label.

Advocacy in D.C.

To augment its New England headquarters, OTA in 2010 opened a new office in the heart of Washington, D.C., where the association can effectively advance the government relations and public policy objectives of the organic industry. This new office positions OTA to address the ever-increasing regulatory and congressional issues that affect the organic industry. Housed in the landmark Hall of The States building, OTA’s D.C. office is located within sight of the Capitol and minutes from the White House, the U.S. Department of Agriculture, and all regulatory agencies and embassies that we regularly interact with. Equally important, we now have the ability to facilitate and initiate www.businessreviewusa.com January 2010

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Assorted organic produce

stakeholder meetings and collaborate more around helping consumers understand what is closely on coalition-building efforts. organic and why they can trust the organic label. As a result, OTA developed Organic. It’s Worth International It. (www.OrganicItsWorthIt.org) a groundOTA also helps link the North American organic breaking consumer marketing and education industry to developing markets around the campaign and web site. OTA recently extended world. We create new opportunities for U.S. and that campaign to include an Organic. It’s Worth Canadian organic products through international It In Schools. initiative and a Savvy Organic promotions, exporter education, business to Shopper blog (http://www.organicitsworthit. business connections, and trade negotiations. org/blog). Historically, consumer demand has driven In fact, OTA is responsible for managing USDA’s Foreign Agricultural Service’s Organic Export the growth of the organic sector. Consumers Program, conducting such activities as setting have shown continued resilience in seeking up U.S. organic pavilions at international trade out organic foods, beverages and non-food shows, and bringing in reverse trade delegations items such as organic textiles, personal care to the United States. products and pet foods. Results from OTA’s 2010 Organic Industry Survey show that U.S. organic product sales in 2009 reached $26.6 The Organic Market An important part of OTA’s mission centers billion, including $24.8 billion in organic food 64

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OTA sales and $1.8 billion in organic non-food sales. The leading food category for growth during 2009 was that of fruits and vegetables, which now represent 38 percent of all U.S. organic food sales. Consumers are increasingly interested in where their food comes from and how it is produced. With organic, they have that assurance. In fact, U.S. families are buying more organic products than ever before and from a wider variety of categories, according to findings from OTA’s U.S. Families’ Organic Attitudes & Beliefs 2010 tracking study. Forty one percent of parents report they are buying more organic foods now than a year ago, up significantly from 31 percent reporting increased organic purchases in 2009. Looking forward, OTA believes that its important work will continue to advance organic agriculture and trade to new levels in the years to come.

Online Resources

Organic Trade Association: www.ota.com Organic business directory: www.TheOrganicPages.com Transitioning to organic production: www.HowToGoOrganic.com Directory of U.S. organic exporters: www.USOrganicProducts.com Consumer education: www.OrganicItsWorthIt.org

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Christine Bushway, Executive Director

Statistics Type: OTA’s mission is to promote and protect organic trade to benefit the environment, farmers, the public, and the economy Location: Headquarters: Brattleboro, VT Founded: 1985 Currency: US Key People: Christine Bushway Tessa Young tyoung@ota.com www.ota.com

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Printing Industry Association of the South PIAS

Printing Industry Association

of the South Written by Ed Chalifoux, President, PIAS HISTORY The roots of the Printing Industry Association of the South (PIAS, Inc.) go back to the year 1893. Nashville as well as 32 other cities in the United States, had combined to form the United Typothetae of America, which is now the Printing Industries of America. Up until 1914, the Nashville group was known as the Nashville Typothetae. In 1914, the name of the association was changed to the Nashville Printers Club, Inc. In 1937, the name was changed once again to the Printing Industry of Nashville. The original territory of the association was Nashville, Tennessee. In the late 1950’s it was extended to include from Nashville South to Chattanooga and East to Bristol, Tn and was to include all but thirteen counties in West Tennessee. In 1968 the association was granted jurisdiction over the state of Alabama. In 1970 the Printing Industry of Memphis which held jurisdiction over thirteen counties in West Tennessee and ten counties in Arkansas and the Printing Industry of New Orleans, which had jurisdiction over the state of Louisiana and six counties in Mississippi joined and formed the Printing Industry of the Mid-South. The name remained the same until 1974 when it was changed to Printing Industry Association of

the South, Inc (PIAS). In 1974, after the name change to the Printing Industry Association of the South and with Board representatives from each state, the Printing Industry of Kentucky closed their association and added their jurisdiction to PIAS. In 1980, the printers of West Virginia, which was a part of the Printing Industry of Virginia elected to withdrawal from the Virginia association and join PIAS extending the PIAS territory to the seven states we are today Alabama, Arkansas, Kentucky, Louisiana, Mississippi, Tennessee and West Virginia. PIAS currently has 430 members across our seven states. PIAS Mission Statement The Printing Industry Association of the South is a non-profit trade association dedicated to the graphic arts industry – its stability, growth and prosperity. PIAS sole purpose is to promote the profitability of member companies. PIAS offers many programs and services to help companies run their operation more efficiently, comply with strict environmental laws and regulations, train the work force for the future, assist in recognizing and responding to changes in market, technology and operating environments and provide a forum where the industry can come together to work on common problems. Benefits of Membership www.businessreviewusa.com January 2011

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There are many reason why members join PIAS, but there is not one reason amongst all the members that is the most important. Printing Industries of America. As a member of PIAS, one automatically becomes a member of PIA at no additional cost. Printing Industries of America headquartered in Sewickley, PA, is a federation of regional and state associations, lobbying on behalf of member companies. Printing Industries of America also examines and compiles national data in order to provide members with information such as economic forecasts, print market studies, benchmarks, both financial and technological, and productivity studies. Industry Developments and Investment The printing 68

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industry has seen changes that few industries have experienced in the past thirty years. We went from Film to Desktop Publishing to Computer to plate. Our small quantities have been perfect for Digital Presses, which some printers still look at with an evil eye. But they better get used to it. The old time printer used to say offset would never take off and how many letterpress machines do we see today. Printers will continue to invest in their shops by trying to combine traditional offset with digital and in time new media. HOT TOPICS The printer today is being pulled in so many directions whether it be electronic media, environmentalists who say using paper


PIAS

Statistics Type: Manufacturing Location: Nashville, Tennessee Founded: 1914 Currency: US Key People: Craig Sheppard Number of members/listings: 400+ is bad, consumers using social media to communicate, digital vs offset. The printing www.pias.org industry has been an environmentally friendly industry for many years now. Facts show that print media is the most environmentally responsible communications media available. Consider the increasing amount of e-waste, including power consumption and electronics Read more http://www.businessreviewusa. com/associations piling up in landfills. Print is 100% recyclable, if association you would place a CD and a newspaper in your profiles backyard, the CD will still be there in 1, 10 or 50 > Visit Website years, but the paper will not. Print will continue on but the industry will have to blend all new technologies together as our industry becomes For feedback and comments please get in touch. more and more communication focused. > feedback@whitedm.com www.businessreviewusa.com January 2011

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The ADSA Yoghurt Lab


American Dairy Science Association (ADSA)

ADSA-

Dairy’s Voice for Science

Jim Linn President of ADSA

Written by Ken Olson

Founded in 1906, the American Dairy Science Association® (ADSA®) is a professional membership organization with more than 3,300 individual members and a strong contingent of corporate and institutional members who are dedicated to serving the global dairy community through dissemination of original research and education. The focus of ADSA is to provide a venue for the exchange of research information on the production of milk and the processing of milk products. ADSA is a true “farm to table” organization, with members in all segments of the dairy industry, from working cow side to placing nutritious, high-quality dairy products on the table. ADSA has members in 60 countries around the world. Our membership includes university and industry research scientists, educators, students, government representatives, and many other technical support people throughout the dairy industry. An in-depth look at ADSA and membership benefits can be found at www.adsa.org. The hallmark of ADSA is the Journal of Dairy Science® (JDS®), the top-ranked dairy research journal in the world. In 2010,

JDS will have published over 750 scientific articles in more than 6,000 pages of research findings on dairy food products, nutrition, physiology and management of dairy cattle, and dairy cattle genetics, with almost 60% of the articles coming from research scientists outside the United States and Canada. JDS often contains articles on milk production and nutritional components of dairy foods from other lactating mammals such as dairy goats, milking sheep, and water buffalo. Another important means for dissemination of research is the Joint Annual Meeting (JAM) of the ADSA and partner societies. The JAM is recognized as the premier meeting in the world for the presentation of new research in the area of dairy foods and all aspects of milk production. At this meeting, academics, government, industry professionals, and students present over 1,600 summary reports on their latest research findings. In addition, symposia on current “hot topics” with in-depth information are embedded in this 4-day meeting. The diversity of expertise coupled with international attendees representing more than 50 countries makes for a one-ofwww.businessreviewusa.com January 2011

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Test Kitchen

a-kind scientific exchange and networking experience. Examples of the symposia scheduled for the 2011 JAM to be held July 10–14 in New Orleans, Louisiana, include • Reducing the carbon footprint of dairy • Innovations in dairy processing unit operations • Technological advancements in the reduction of pathogens and spoilage organisms in milk • Safe food production: Zoonotic disease control, responsibility, and liability • T he ethical food movement: What does it mean for animal agriculture? Meeting information, including registration and sponsorship opportunities, is available at http://adsa.asas.org/meetings/2011/. Other key products offered by ADSA include Discover Conferences, which provide 72

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opportunities for in-depth discussion of current hot topics within the industry, and a unique database of animal science conference proceedings known as S-PAC® (http://spac. adsa.org/index.asp). ADSA also publishes ADSA Dair-e-news, a weekly electronic newsletter focused on current industry news that also highlights upcoming association activities. ADSA Daire-news is available to anyone interested in dairy news (sign up at http://www.adsa.org/ enews-subscribe.asp). As the leading authority in dairy science, ADSA is working to expand the delivery of dairy scientific information beyond the industry. To inform both consumers and decision makers, ADSA will Communicate the value of and need for innovative research in dairy production and


ADSA

Statistics Type: Science, education and service for the dairy industry Location: Champaign, IL Founded: 1906 Currency: US Dollars Executive Director: Peter Studney DMI Lab

dairy foods to the public and governmental and private research funders; Provide trained spokespersons to collaborate with industry partners in addressing public concerns relative to dairy production and dairy foods issues; and Actively participate in the identification of research and education goals in dairy production and dairy foods. To accomplish these goals, a coordinated strategy has been put in place. Scientists with expertise in critical areas have received media training to serve as effective third-party spokespersons to communicate the science of the industry to the public. Strategic alliances with industry partners have been developed to provide the public with a better understanding of the industry and the science upon which it is built. We are confident that these efforts

www.adsa.org

will benefit ADSA, all segments of the dairy industry, and ultimately, consumers around the world. The ADSA embraces its role as the voice for science as it looks for innovative ways to communicate the science to users of research and to the public. You can learn more about ADSA on our official website (www.adsa.org) or contact us at adsa@assochq.org.

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