15 MOST COMMON
eBook
MARKETING MISTAKES
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15 MOST COMMON MARKETING MISTAKES
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Mar·ket·ing
Mis·take
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Definition: The action or business of promoting and selling products or services.
Definition: An action or judgment that is misguided or wrong
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Mistakes are a part of life. We all make them. At work you can forget to put the bins out and have to wait another week. You take a left at the traffic lights when you should have gone right. And when you make a marketing mistake... well, if you read this hopefully you won’t have to.
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Here are the top 15 most common mistakes made in marketing.
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15 MOST COMMON MARKETING MISTAKES
CONTENTS
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15 most common marketing mistakes
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1. The devil is in the detail
9. Once you lead don’t forget to follow
2. Less is not more, it’s worse
10. Lack of tracking and measuring
3. Plan, plan, plan
11. Time is on my side… yes it is
4. All the effort in the world won’t matter if you’re not inspired
12. Relying completely on the marketing department
5. Data bites
13. It’s not you, it’s me
6. Trial by fire?
14. It’s all a bit tragic, really, isn’t it?
7. Still in your parent’s basement?
15. Never give up, never surrender
8. “The lack of money is the root of all evil”
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15 MOST COMMON MARKETING MISTAKES
THE DEVIL IS IN THE DET
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AIL
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The devil iS iN The deTail There is nothing worse than receiving an email or newsletter and being called 'Sir'. lt's nothing personal, of course, but it can be annoying. So too is being called the wrong name. By the time you have read an incorrect opening and seen red you don’t want to read any further. For the business sending the email, there goes another customer. Now, imagine doing that in a mailer for 1,000 people...
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CAKES FOR ALL OCCASIONS Wedding’s Birthday’s Anniversary’s Christening’s
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Double check everything: the apostrophes are not needed here and ‘Anniversary’s’ is obviously misspelt.
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15 MOST COMMON MARKETING MISTAKES
LESS IS NOT MORE, IT’S WORS
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leSS iS NOT MOre, iT’S WOrSe
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With all things in life you need a balance. Creating a marketing campaign and pushing it on everyone and their dog doesn't guarantee success. The key to achieving good feedback and a return is to be specific.
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This isn’t as easy as it sounds. It will take a bit of work to make sure that the right market is targeted and how best to engage them, but once this is reached then true marketing zen will be attained.
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Target the right market for a better chance of success.
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15 MOST COMMON MARKETING MISTAKES
PLAN, PLAN, PLAN
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PlaN, PlaN, PlaN
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Most of the content on the internet can be segmented into sales, leads, discussions or viral. Does your marketing plan fall into one of these categories?
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Now, yes, if you are lucky your new killer app might be able to fall into all of the above categories, but is that a good thing? More isn’t always better. If you strongly feel that your product does reach each one of these groups then make sure that they are all interconnected.
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MY MARKETING PLAN
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! k c i u q h c i r Get
Strategy, as always, is the key here. If you do not get the foundation right, the walls will come tumbling in around you. So make sure your strategy is strong.
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