OH GOURD
Oh Gourd
Is a food and beauty editorial that celebrates the art of discovering beauty in the unexpected. by spotlighting the natural shapes, patterns, and textures of the unconventional, the project challenges traditional perceptions and elevates these objects into striking visual narratives. Through surreal compositions and bold creative direction, “oh gourd” invites viewers to reimagine the extraordinary elegance hidden within the ordinary.
The House that Jack Built
Where the seats are teal, the vibes are surreal, and the fruit is… surprisingly chill. No one really knows how they got here—did they roll in from a tropical tree? Did they RSVP? But one thing’s for sure: these jackfruits have claimed the best spot in the house. Rumor has it they’re brainstorming a rebrand.
Too big for a smoothie, too exotic for a lunchbox— jackfruits are tired of being misunderstood. Now, they’re making a statement: lounging boldly, embracing textures, and redefining what it means to ‘blend in’
Either way, pass the remote.
Peel, Recline and Repeat
It’s been a long day of slipping through life, and this banana peel is officially done. Stretched out on avocadogreen upholstery, its limbs flopped at angles only a peel could manage, it’s redefining what it means to kick back.
Rumor has it the peel is making a point: no longer just the punchline to clumsy jokes, it’s here to claim its seat at the table—or in this case, the couch. Maybe it’s contemplating its transformation from fruit to floor hazard, or maybe it’s just vibing with the retro lamp. Once destined for the compost bin, this banana peel said, ‘Not today.’ Instead, it’s taken over the lounge, stretching its limbs like it’s fresh out of yoga class. Forget the fruit bowl drama!! this peel has bigger plans, and they involve sipping imaginary coffee while pondering life’s slipperiest questions.
Oh Gourd invites us to see the overlooked and discarded in a new light. This isn’t just a peel; it’s a mood. A reminder to embrace the absurd, take up space, and maybe, just maybe, rethink what we leave behind...
OH GOURD
Celebrate the surreal, the bizarre, and the unapologetically out of place. Because if a gourd can walk into your living room and steal the spotlight, who’s to say you can’t steal the show?
Tasnova Shafi
ACKnowLEdgeMENTS
Creative Direction, Photography
Styling Illustrations Collage
Sanjana Madhyasta
Model
Makeup Artist Assistant BARNABAS
Model
