2022 MEDIA KIT
https://whitetailinstitute.com/media-kit/
2022 MEDIA KIT First in the Field for
DELIVERING UNMATCHED WHITETAIL ADVICE SINCE 1991 The absolute best Whitetail Nutritional and Management Publication in the country.
F
or more than 30 years, Whitetail News has provided informative, compelling content to the country’s most avid hunters, land managers and active buyers. Many things have changed since our first edition, but the loyalty and buying power of our readership remains steadfast and strong. Our readers are serious and passionate about managing
Published By: Whitetail Institute of North America 239 Whitetail Trail, Pintlala, AL 36043 Phone: (334) 281-3006 / (800) 688-3030 Fax: (334) 286-9723
deer on their properties, and they look to Whitetail News for valuable content and products to further their success. When you place an ad in Whitetail News, you’re communicating directly with a demographic that has the disposable income to purchase your products. Moreover, those buyers need and want your products. And the cost of such an ad is far lower than the
WHITETAIL NEWS
CPM rate of larger, less-targeted publications. You can find some periodicals and blogs with larger readerships, but you simply won’t find one with a more intensely defined whitetail market.
Advertising Director: Wade Atchley (Atchley Media) 3380 Old Mill Run, Millbrook, AL 36054 Phone: (334) 221-1990 atchmedia@aol.com
143,315
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2022 MEDIA KIT
* 1 4 1 , 3 1 5 m a i l e d / 2 ,0 0 0 C o n s u m e r S h o w d i st r i b u t i o n
TOTA L D I ST R I B U T I O N : W H I T E TA I L N E W S
w e st 2 % central 26% s o u t h e ast 3 3 % n o r t h e ast 3 8 %
WHEN EACH PLANTING SEASON STARTS, THE LATEST ISSUE OF WHITETAIL NEWS CAN BE FOUND IN MAIL BOXES.
RELEASE DATES: 32-1 (July 1, 2022) / 32-2 (AUGUST 15, 2022) / 32-3 (March 1, 2023)
Unrivaled in readership delivery wit h no ot her hunting magazine like it. Whitetail News is a genuinely unique and essential resource for all our readers.
2022 MEDIA KIT
OUR BUYERS W H I T E TA I L N E W S
AVERAGE HOUSEHOLD INCOME: $83,546
TIME SPENT HUNTING THE PROPERTY:
Avg. time each issue is kept: 16 months
Avg. number of days spent hunting their property: 43 Avg. number of days spent hunting for deer on their property: 37
HAS PROPERTY TO HUNT:
TIME SPENT MANAGING THE PROPERTY:
LOYAL READER OF WHITETAIL NEWS:
Avg. number of acres owned: 169 Avg. number of acres leased: 546
SPENDS MONEY ON HUNTING EQUIPMENT: Owns pickup: 91% Owns ATV: 77% Owns tractor: 66% Owns rifle: 97% Owns shotgun: 97% Owns muzzleloader: 68% Owns bow: 77%
Avg. number of days preparing the property for hunting: 47.5 Avg. number of acres planted in food plots: 6.8 Avg. number of days scouting for deer on their property: 84 Avg. number of game cameras used to scout their property: 4.5
Whitetail News enjoys a pass-along average of 78%.
2022 WHITETAIL NEWS AD SPECIFICATIONS ADVERTISING SPECIFICATIONS: TRIM SIZE: 8.25” x 10.875” / LIVE AREA: 7.25” x 9.8125” / BLEEDS: .125” Non-Bleed: 1/2 inch inside the trim measurements. Full Bleed: All bleeds must extend 1/8 inch beyond trim on all sides. Live Area: 1/2 inch inside of the trim edge. All images and text not intended to bleed should be within this margin.
2022 MEDIA KIT
Make-up ads: Are due three working days before ad closing. Body and Covers: Are printed in a 4-color process. Art Submissions: 300dpi, CMYK Press resolution PDFs.
Trim: The edge of the page. Proofs: The publisher and printer will not accept responsibility for accuracy when no contract proof is provided. All advertiser furnished material will be held one year and then disposed of unless notified otherwise in writing.
1/4 HORZ TWO-PAGE SPREAD
1/3 VERT
FULL PAGE
1/3 SQ
1/2 HORZ
TWO-PAGE SPREAD
FULL PAGE
Non-Bleed: 15.625" x 9.8125" Full Bleed: 16.75" x 11.125" Trim: 16.5" x 10.875"
Non-Bleed: 7.25" x 9.8125" Full Bleed: 8.5" x 11.125" Trim: 8.25" x 10.875"
1/3 VERTICAL
1/2 HORIZONTAL
Non-Bleed: 2.333" x 9.625" Full Bleed: 3.0208" x 11.125"
Non-Bleed: 7.25" x 4.75" Full Bleed: 8.5" x 5.625" Trim: 8.25" x 5.5"
EFFECTIVE DATE: J U N E 1 ST, 2 0 2 2
1/4 HORIZONTAL
Non-Bleed: 4.75" x 3.375"
1/3 SQUARE
Non-Bleed: 4.75" x 4.75"
E-MAIL ARTWORK TO: a d s w n @ r e d s h e d d e s i g n . c o m
EARLY PAYMENT DISCOUNTS: Net 30 Days (after agency commission). COPY AND CONTRACT REGULATIONS: 1. All advertisements are published by Whitetail Institute, with the understanding that the advertiser and/or agency is authorized to publish the entire contents and subjects included in the ad. 2. Ad position is at the discretion of the publisher.
3. Whitetail Institute reserves the right to reject any advertising. All copy and photos are subject to publisher’s approval. 4. Special rates and page positioning will be needed if an Island ad is requested. Call for more information. 5. Cancellations and Changes are not accepted after the material deadline. 6. Rates are subject to change upon publisher’s notice. Prevailing rates apply. 7. Agencies are responsible for payments of all space ordered by them.
2022 WHITETAIL NEWS ADVERTISING RATES A G E N CY A N D F R E Q U E N CY D I S C O U N TS STA R T AT 2 X I N S E R T I O N S .
ONE TIME INSERTION GROSS RATES
ISSUE CLOSING DATES
ONE TIME INSERTION GROSS RATES
UNIT
PRICING
UNIT
PRICING
UNIT
PRICING
TWO-PAGE SPREAD FULL PAGE 1/2 HORIZONTAL
$11,550 $5,775 $4,450
1/3 VERTICAL 1/3 SQUARE 1/4 HORIZONTAL
$3,533 $3,533 $2,749
COVER 2 COVER 3 COVER 4
$7,975 $7,150 $8,525
MATERIAL DEADLINE
ISSUE 32-1 32-2 32-3
RELEASE BY DATE
May 4, 2022 June 21, 2022 Jan 23, (2023)
July 1, 2022 Aug 15, 2022 March 1, (2023)
2022 FOOD PLOT JOURNAL ADVERTISING RATES ONE TIME INSERTION NET RATES
ONE TIME INSERTION NET RATES
UNIT
PRICING
UNIT
PRICING
UNIT
PRICING
TWO-PAGE SPREAD FULL PAGE 1/2 HORIZONTAL
$2,640 $1,320 $825
1/3 VERTICAL 1/3 SQUARE 1/4 HORIZONTAL
$580 $580 $525
COVER 2 COVER 3 COVER 4
$3,000 $2,800 $3,500
ISSUE CLOSING DATES ISSUE
MATERIAL DEADLINE
SUMMER /FALL April 25, 2022 2022 SPRING 2023
Dec 5, (2023)
RELEASE BY DATE
June 15, 2022 Jan 6, (2023)
2022 BREAKING GROUND E-NEWS BANNER ADVERTISING RATES ONE TIME E-NEWS BANNER NET RATES UNIT
Banner 1 Banner 2 Banner 3
PRICING $500/ month $400/ month $300/ month
ONE TIME E-NEWS BANNER CLOSING DATES
Dimensions
ISSUE
MATERIAL DEADLINE
RELEASE BY DATE
300(px) x 250(px) 72dpi
MONTHLY
25th OF MONTH PRIOR TO RELEASE
1st WEEK OF MONTH