It’s a Fact: Imperial Whitetail Clover is the Most Important Food Plot Development Of All Time

ow does one write an article about Imperial Whitetail Clover and truly do the product justice? After all, the introduction of Imperial Whitetail Clover in 1988 spawned a whole new industry, it has remained the industry’s gold standard and performance benchmark ever since, and it is proof that the Whitetail Institute’s entire business philosophy works.

“The birth of the nationwide commercial food plot industry unquestionably began in 1988 with the launch of Imperial Whitetail Clover by the Whitetail Institute.” Perhaps no more unambiguous acknowledgement of Imperial Whitetail Clover as the genesis of the entire food plot revolution exists than this statement, which appears in the Introduction to the Quality Deer Management Association’s book, Quality Food Plots, Your Guide To Better Deer and Better Deer Hunting.

Imperial Whitetail Clover also stands in absolute validation of the Whitetail Institute’s forage-development process and, in fact, its entire business philosophy. Development of Imperial Whitetail Clover began with the selection of over 100 clover varieties worldwide to be used as breeding stock. These candidates were then crossbred, and the resulting offspring analyzed for defined traits specifically important to use in food plots such as rapid stand establishment and growth, sustained palatability (especially important for whitetails!), resistance to disease, tolerance of heat, cold and drought, high nutritional content and, of course, exceptional attractiveness to deer. Only the offspring best exhibiting these traits were retained for further crossbreeding, which continued over seven years until only one clover variety remained – a new clover variety specifically and scientifically designed for deer.

This process has continued until the present day,

resulting in additional new clover varieties that have been added to Imperial Whitetail Clover as the Whitetail Institute completed development and testing. This same dedication has been followed in developing all Whitetail Institute food plot products and has resulted in the development of new varieties of other types of plants also developed specifically for food plots for deer, just one example being Tall Tine Turnip.

During initial and continuing development of Imperial Whitetail Clover, testing has been performed on wild, free-ranging deer from the Deep South to the far northern states and Canada to ensure that it is attractive as the Whitetail Institute can make it, and that it will perform well in a wide range of climates. The Whitetail Institute continues to follow a rigorous real-world testing process to this day when improving existing forage products and developing new ones.

Imperial Whitetail Clover continues to serve as the gold standard for both the entire food plot industry and for the Whitetail Institute itself. Imperial Whitetail Clover continues to set the bar by which all other food plot plantings are measured. As stated by the NRA in American Hunter, magazine, “The Whitetail Institute of North America is the preeminent supplier of wildlife seed products that help hunters attract and grow healthier deer” and “To meet the whitetail’s need for protein, some seed companies have developed high-protein clovers and mixtures geared especially for wildlife. At the forefront of this research is the Whitetail Institute.”

Imperial Whitetail Clover contains the only clovers genetically designed for whitetail deer. Deer love the taste and will travel long distances to feed on Imperial Whitetail Clover. It’s also extremely high in protein content for antler, muscle and bone growth, and doe lactation, and it thrives in extreme cold as well as hot, dry climates. Imperial Whitetail Clover seeds are also coated with Whitetail Institute Rainbond™ to maximize seedling survivability. If you want to attract more deer to your property, hold them there and make sure they receive optimal nutrition for good health and antler growth, plant Imperial Whitetail Clover.

Imperial Whitetail Clover is designed for good soils that hold moisture, and can last up to five years from a single planting. Planting and maintenance instructions for Imperial Whitetail Clover are on the product bags and also available at www.whitetailinstitute.com. You can also call the Whitetail Institute’s in-house consultants at (800) 688-3030 with any questions. ^