Message from Ray Scott

A Message from RAY SCOTT

Founder of the Whitetail Institute of North America

…food plotting goes well beyond just planting and even hunting. It creates a satisfying and gratifying lifestyle... planting food plots is work, but it’s fun work and that makes all the difference.

Happy Food Plotters

Over the past 30-plus years we have had the pleasure and managers to the woods and fields, many for the very first time. privilege of watching the Whitetail Institute grow and These hunters and land managers were necessarily introduced help greatly improve deer hunting across North Amerto the basics of planting. And most have made it clear they loved ica through improved nutrition and responsible whitetail mangetting their hands in the soil and watching their plots grow. It agement. was nothing short of a revelation and a revolution.

At the same time, it appears we have also improved the perIt became obvious we had created a parallel universe of dedsonal lives of many hunters and land managers. icated, near-professional farmers with avid hunters/planters

Specifically, we have heard many heartfelt accounts of lives watching weather conditions from their desk jobs and workchanged for the better through spending more time on the land places, anticipating their next step in the food plot and habitat and the enjoyment and pride of watching food plots grow. improvement process.

It’s pretty basic, I think. I think that’s why I really appreciated the upbeat article by

There is something about the hum of a tractor slowly disking Mark Olis, “Plotting for Work or Fun” on page 7. soil under a blue sky. A man can think... or just relax... or get In his assessment, food plotting goes well beyond just plantaway from the stresses of modern life. ing and even hunting. It creates a satisfying and gratifying

And there’s the ultimate thrill of watching those first green lifestyle. He concludes that planting food plots is work, but it’s sprouts peeking through the dirt... and feeling the satisfaction fun work and that makes all the difference. of a job well done and the anticipation of the hunt to come. He also states that “food plotters are happier people.”

This food plot revolution began in 1988 with the introducI can’t say that was our mission in 1988 but we’ll happily tion of a single product — Imperial Whitetail Clover. It was the own it. first product developed specifically for the very unique needs of whitetail deer. Since that time the Institute has developed several dozen additional deer nutrition products. And along with those products came countless articles and planting instructions, sending enthusiastic (and hopeful) hunters and Ray Scott