Visual order 14

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visual principle goes here a reasonably concise definition of the visual principle goes over here in this area

VISUAL


VISUAL ORDER 14

figure/ground similarity proximity closure continuance translation rotation reflection glide/reflection dilation symmetric balance


VISUAL ORDER 14 aka: Gestalt laws of grouping

first proposed by Gestalt psychologists to account for the observation that humans naturally perceive objects as organized patterns and objects. Gestalt psychologists argued that these principles exist because the mind has an innate disposition to perceive patterns in the stimulus based on certain rules.

principles of grouping

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figure/ground the fundamental law of perception which allows us to read imagery. Made posible by cntrast.

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V VV

v

v

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similarity identical visual units will be seen together in groups. Similar objects are defined by shape, size, color, and direction.

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9

ii i i i i ii i i i i i i i i i i


proximity a reasonably perceptual groupings are favored according to the nearness of parts. Closer parts form groups by visually uniting.

VISUAL ORDER 14

sss

sss

sss

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u

u

closure closed shapes are more visually stable than unclosed shapes. We have a neutral tendency to close gaps and complete an unfinished form.

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continuance organization in perception leads the eye to continue alond and beyond a straight line or curve.

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A

A

A

A

A

A

A

A

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VISUAL ORDER 14 symmetric operations

first proposed by Gestalt psychologists to account for the observation that humans naturally perceive objects as organized patterns and objects. Gestalt psychologists argued that these principles exist because the mind has an innate disposition to perceive patterns in the stimulus based on certain rules.

symmetry

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LLLLLL

translation the process of moving something from one place to another.

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O O

rotation the action of rotating around an axis or center.

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O


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reflection the production of an image by or as if by a mirror

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R R


glide reflection a transformation consisting of a translation combined with a reflection about a plane parallel to the direction of the translation

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D D

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e

E E ee

EE E 27 26

dilation is the act of expanding or the state of being expanded

VISUAL ORDER 14

E E ee

ee

EE E


VISUAL ORDER 14 aka: Gestalt laws of grouping

first proposed by Gestalt psychologists to account for the observation that humans naturally perceive objects as organized patterns and objects. Gestalt psychologists argued that these principles exist because the mind has an innate disposition to perceive patterns in the stimulus based on certain rules.

compositional balance

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symmetric balance s a concept of aesthetic composition involving equal weight and importance on both sides of a composition.

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rr


asymmetric balance is lacking symmetry; not identical on both sides of a central line

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ambigous balance unclear or inexact symmetry

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nuetral balance is a more natural symmetry because it is indifferent and lacks commitment.

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Whitney Lynnae

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desn 200 in the graphic design program at the kcai—michael kidwell, assistant professor.

VISUAL ORDER 14

Gesalt visual principles have long been used to analyze images, most fine arts have been considered from other viewpoints with rather mystical “esthetic” judgements. Gesalt principles give us the opportunity to evalute.


VISUAL

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