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Cover Story: Lara Stone The Do’s & Don’ts of This Season’s Trends
Contents 2 Ready-to-Wear Analysis 3 Retail Analysis 4 Trend Report 5 Editorial Observation 12 Lara Stone for Vogue UK 17 Cyclical Effect 19 Visual Retail 20 Fashion Designer 22 Fashion Critique 24 Fashion Professions 26 Fashion Mantra 27 Inspiration Board
From Our Boyfriend’s Closet To Our Mother’s
On the last day of Paris fashion week, Louis Vuitton shifted the silhouette from loose and relaxed to the epitome of femininity. The looks were seeping with inspiration straight out of the pages of a fifties and sixties look-books. The colors were subdued hues of grays, maroons, nudes and browns. The silhouettes emphasized all the best curves of a woman, but kept it modest. Although the relaxed “boyfriend” look is still a favorite amongst the current trends, it is nice to see the woman’s figure being embraced again.
Topshop For The Win
The second U.S. instillation of the British fast-fashion chain, Topshop, will open on Michigan Ave in Chicago come early autumn 2011. The store will take over the 30,000-square-foot space that is currently a Borders on Michigan and Pearson. “We like big cities, big corners, big billboard shop frontage — and we like to be on the high street,” Topshop’s owner Philip Green told Women's Wear Daily. “The location really appeals to us.” Although the store will be steps away from H&M and Forever 21 in Water Tower, Topshop’s opening is still highly anticipated and its distinct point of view will bring it great success.
Sheer Madness
The touches of sheer shirts and dresses revealing bras and undergarments has been seen for a couple seasons now, but much like any new or risqué trend it will take a couple seasons to settle in, lose its shock value and gain interest. Almost all the designers (and certainly the top ones) have sent out sheer pieces down the runways. Come Spring 2011, the trend will have trickled down to the masses and if it’s done right hopefully we’ll be seeing peeks of it on women heading to the beach, hitting the town or even to an event.
Fall’s Beauty Trends
Bed Head To accomplish this look is as easy as it sounds. Also, try using a low priced hair spray, they tend to give the best fuzzy, beach dew
 
 
Headbands are known for saving a lot of bad hair days and these cute new comers are no exception.
Neutral Face, bold lip
Makeup report
 
Matte is back. This time around try it with a slightly dewy lip and neutral palette
A bronzed beauty look has yet to get old, but for fall loose the shimmer and look for bronzers with a dustier finish
Antique and vintage and retro—Oh My!
There’s nothing that tries to reinvent itself as often and as fashion. Every fashion week is a chance to start anew, to try something different; it’s the New Years of the fashion world. Lately the dominant retro trends have been FiftiesSixties skirts and bodices; Seventies high waist, wide legged trousers; and the clean lines and silhouettes of the Nineties. And what’s better than finding that perfect vintage piece to add to your current collection! Fashion has been around so long that the trends are no longer a revolution, but an evolution. Karma wishes it could come around as fast as fashion can.
Then:
Now:
Who didn’t want to be Kelly from “Saved By The Bell”?
Update the look with neutral colors, an oversized cardigan and feminine details
Long Live the ‘Roaring 20;s’ Update it with seasonal colors and beading!
Then:
Now:
The 70’s are on their way back and we’re not complaining
This look got an update with neutral colors, a light sheer blouse and even a slim leg
Besides grunge, the 90’s also gave us the minimalist look
Try the minimal look by using monochromatic colors and feminine silhouettes
Room With A View I’ve seen a lot of beautiful window displays, there’s nothing quite like a holiday display, but there are two I will not soon forget—and it wasn’t even Christmas time. In January of 2010 I went to Milan, Italy for a trip through Columbia’s Fashion Department. We went to the design and production houses for almost every major designer, dream come true to say the least. While walking through The Galleria one night, we couldn’t help but stop in awe of the Louis Vuitton window display. The storefront projected a beautiful gold glow into the extravagant halls of The Galleria that no camera could quite capture. The other display I love was one that showcased the Kubrick collaboration doll for Chanel. Together they created the Kubrick ‘Coco’ Chanel doll and it held different accessories up for display. Collaborations are becoming a major part of fashion and although they sometimes only appeal to a certain audience, they always bring great success for both parties.
Decisive Indecisiveness
I know I was only supposed to pick one designer and one collection, but every season I find myself favoring both Chloé and Stella McCartney. However it’s usually for the same reasons ie: similar colors, silhouettes and a flare for femininity. The two collections of theirs that have always stood out to me are Chloé’s Spring 2009 RTW collection and Stella McCartney’s Spring 2010 RTW collection. I believe women between the ages of 20 and 35 would wear these looks or variations of these looks. High-end department store such as Barney’s, Bergdorf Goodman’s, amongst others, would/do have success carrying either of these lines. Below are my favorite looks from those collections.
Think Twice Fashion trends can be tricky, but don’t get caught up in the lights-camera-action of the latest season’s fashion shows. How a look hits the runway is not necessarily the way it is to be worn on the streets, especially the more risqué ones. They are usually shown in there highest form, but from the runway to your closet may require a few modifications.
DON’T buy oversized shirts with unflattering pleats; it adds bulk in all the wrong places
DO buy loose lightweight sheer shirts and pair it with a nude bra or black for evening
DON’T always imitate the runway literally. They’re often shown that way for effect or to emphasize detail
DO buy flowy lightweight skirts with thin pleats; it’s soft and feminine and will lye perfectly
DON’T do the crop-top trend in matching bold prints and heavy fabric
DO try mismatching, solid colors, in light flowy fabric. Pair it with a cardigan or boyfriend blazer
DON’T wear heavy socks with bulky sandals
DO try the trend with sheer nylon socks that have room to gather, paired with strappy sandals
Dude, Where’s My Car-reer?
Over the decades fashion has proven itself to be more than a hobby, it requires forward thinking, excellent interpretation skills and even a college degree. I am currently a Journalism major with a concentration in fashion/magazine journalism, rounded to the nearest degree (pun intend) equals a future fashion journalist. Although I love to write, I could see myself fitting into many positions in the fashion industry. Fashion Journalist: I definitely have a passion for writing and I found my work to be very relatable to the readers. I’ve had people that are totally uninterested in anything to do with fashion approach me and say how much they enjoyed something I wrote. Needless to say I think and hope this is the best fit for me and would love nothing more than to enjoy a entire career as a fashion journalist. Fashion editor: Editors within a fashion magazine supervise and give style direction in the process of creating, developing and presenting content. My passion for writing is also shared with fashion, it goes beyond liking clothes and shopping; it’s an art form. Every individual is a canvas in which you play with colors, textures, layers and silhouettes. I have found myself to be creative in this form, with a keen sense of current style and style to come, so I believe I would also be successful in this field as well. Editor In Chief: the role of the editor in chief is quite large, but with time and experience I think I would like to take on this position one day. They are responsible for editing quality control, content checking (authenticity and
relevance to a topic), language and aesthetics, amongst other duties. After I have achieved success in other fields of fashion journalism over some years, I think editor in chief would be the final step in my career. I don’t know if starting my own magazine is in my interest, but working within an already established one has always been.
My love for fashion has lead me many places, including the production houses of Louis Vuitton, Giorgio Armani, Valentino and Nina Ricci, amongst many others in Milan and Rome, Italy. My sense of style may be what catches your eye, but it’s my passion for writing that you wont be able to forget. I have a quick wit and a highly relatable personality that has gotten me many opportunities and connections that I am grateful for and hopefully many more to come. I would love nothing more than to find a home in the fashion journalism world where I can further develop my writing skills while simultaneously building on my extensive knowledge of fashion. From the runway to the pages of a magazine to women’s closets everywhere, I want to will be a part of it all.