Using Online Directory Marketing to Increase Your Return on Marketing Investment (ROMI) in your Veterinary Practice
Budgeting for SEO How your marketing budget spending may determine your company’s performance by using just 4% of your annual revenues towards online marketing. On average, small businesses spend 3% to 12% of their annual revenues allocating it to their marketing budget. Also, SEO (search engine optimization) companies demand about 8% of a company’s annual revenues to use on an Internet marketing campaign. Who Can I Hire, Inc. delivers results for half the average price. Shown is a graph to see where your veterinary practice stands and how much of your revenues would be spent on marketing by using Who Can I Hire.
Your Veterinary Service
Why switch to online marketing? According to Veterinary Economics (dvm360.com) “Sometimes it pays to not cut out the middleman. At least that's the case for veterinarians who are turning to Webservices companies to build their sites, increase their search-engine hits, and add their clinics to online.” Traditional marketing is expensive and limited. Think about it. Your placement online means marketing exposure on a 24/7 basis for anyone in the world to see. Newspaper ads, small sized, could cost you $1,000 per week. TV commercials of just 30 seconds would even go for over $20,000. And, these are limited time ad campaigns. With Who Can I Hire, you may spend just $450 a month for a year, and our work’s results hold their position after the end of the campaign. Thus, we offer the best return on marketing investment (ROMI) option to small businesses such as yours. Location and Directory SEO services are what we offer. Leave your website to your tech guy, and we’ll complete your company’s SEO marketing campaign with extraordinary results.
Let your fingers do the walking? Didn’t think so.
Who We Are • We are a niche marketing agency that works with businesses and services to help them develop online • We are an affordable alternative to SEO and PPC and concentrate on organic search methods • We actually own an online directory with others in development, we know what works
Guess What, Not Only Do We Love Animals and work with Veterinarians • We understand that Social Media and some forms of SEO has been totally oversold as a marketing tool • We don’t use words like passionate, guru, fast, expert, guarantee, unique, partner, turnkey, and seasoned • We understand running a veterinary practice is hard work and you probably don’t have the time for the typical marketing gobbledygook
Bet you are asking, “My Marketing, Social Media & SEO are already being taken care of, why do I need you guys?” • We enhance your current marketing efforts • We significantly improve your online exposure • We incorporate your social media and website into a low cost, high return marketing tool • We manually optimize your listing presence on over 200 major search directories • We advise, provide and improve your visual content • We provide a E-Z Feedback Program for reviews
Social Media is important if you... • • • •
Have a plan Incorporate it in appropriate ways If you maintain a steady stream of content If you understand the problem it can become if not managed properly
Speaking of problems, if you don’t have a grasp of these sites, it could get scary for your business
Our Focus, Your Online Future We focus primarily on directory marketing, more to the point, directory optimization. You will find a lot of SEO companies out there that will put you in many directories. But all that gets you is company name, address, phone number, and occasionally a logo or other image. Based on extensive research, most likely your information is placed incorrectly and incomplete.
200+ Like the Mendoza Line*, it assures your Business is in the Major Leagues We actually take the time and enter the information manually into the directories (up to as many as 240+ for some clients). This helps the organic upward mobility of your company's web presence, thus being found by your potential customers when they do their Google, Bing, Yahoo, Puffin or any search. *baseball lingo for a batting average of .200
Why Online Directories? Think of these directories as “digital yellow pages�
A Little Social Marketing We also will help with set up of social media accounts. Although social media is helpful for retention of clients, it is not as effective for gaining new clients. New clients mostly will come from people using search engines for your services, not Facebook. That being said, I’m sure you have lots of great content to share, since every animal has a story!
We combine the best of both social media and online directories
A few of the many businesses and services that have benefitted
Background Colonial Gateway Veterinary Center rebuilt a new state of the art animal hospital on the site of a previous obsolete animal clinic and was faced with the need to remarket the location and the brand. Business Needs To completely redefine an established business and re-introduce it to a larger demographic Our Solution • Implemented and maintained multiple social media sites including Facebook, Twitter, YouTube, Blogger, Google+, Flickr and others. • By listing the business in over 200 online directories and completing all data input, the business achieved the maximum SEO in local search. • Provide and develop content for social media and directory marketing including blogs,
images, video, event marketing and developed a “E-Z Feedback Program” to address any negative experience a customer may encounter and to encourage positive reviews
Background The Mortgage Firm was established in 1995 and served Central Florida, North Florida and Georgia. In November of 2011, The Mortgage Firm opened it’s first office in South Florida. Business Needs To completely redefine an established brand and introduce it to a new region heavily impacted by the financial crisis. Example: If one were to search “mortgage firm” the most likely results would include “…indicted for mortgage fraud from the firm”, though totally unrelated, the stigma applied due to the name and the nature of the business. Our Solution • Implemented and maintained multiple social media sites including Facebook, Twitter, YouTube, LinkedIn, Blogger, Google+, Flickr and others. • By listing the business in multiple online directories and completing all data input, the business achieved the maximum SEO in local search, thereby only addressing the positives in working with a quality company. • Provide and develop content for social media and directory marketing including blogs,
images, video, event marketing and developed a “E-Z Feedback Program” to address any negative experience a customer may encounter and to encourage positive reviews.
Background Grout Plus, Inc. is a innovative grout cleaning and sealing service. Business Needs To increase it’s online footprint and revitalize and add consistence in their directory and social media marketing. Our Solution • Implemented and maintained multiple social media sites including Facebook, Twitter, YouTube, Blogger, Google+, Flickr and others. • By listing the business in multiple online directories and completing all data input, the business achieved the maximum SEO in local search, thereby only addressing the positives in working with a quality company. • Provide and develop content for social media and directory marketing including blogs,
images, video, event marketing and developed a “E-Z Feedback Program” to address any negative experience a customer may encounter and to encourage positive reviews
The Cost • With Who Can I Hire, you may spend as little as $450* a month, and our work’s results hold their position after the end of the campaign. Thus, we offer the best return on marketing investment (ROMI) option to small businesses such as yours. Location and Directory SEO services are what we offer. Leave your website to your tech guy, and we will complete your company’s SEO marketing campaign with extraordinary results. * Cost and results will vary dependent upon consultation
Remember This: As a company, we can’t survive and grow unless we produce results for our clients. Every client has seen results exceeding expectations. We don’t offer false hopes, analytics or marketing gobbledygook (head
of marketing won’t allow me to say marketing bulls--t, btw you can reach him at micki@whocanihire.com).
However, we do offer the opportunity to grow and expand your business or service online at a difficult and confusing time. Call us at 888-700-8290 or email: info@whocanihire.com