Magazine january 2014 preview by WHOGREEN

collecďż˝on 101-2013 www.whogreen.com/magazine

WHOGREEN MAGAZINE

The Danish government urges CSR for Mianmar

environmental equity and the blue whogreen ribbon

Energy efficient windows made in Denmark

CONTENT

Good (CSR) 9 CSR may hit Myanmar.

Green 13 Here comes the wind. 21 Books planned - get a name.

23 Energy eďŹ&#x192;cient windows. 37 Earth friendly cleaning.

COLLECTION 1001

Recurrent 6 Editor: The Power of energy 18 Color featured: Blue. 34 Top lists: Renewable Energy. 46 Travel.

Only the sky is the limit

ENVIRONMENTALLY FRIENDLY NET SOLUTIONS AQUACULTURE INDUSTRIAL

AGRICULTURE HOME & GARDEN

WASTEWATER TREATMENT

EXPO-NET BIO-BLOK速

CIVILS & CONSTRUCTION PACKAGING

WWW.EXPO-NET.DK

WHOGREEN

WELCOME 2013

WHOGREEN LEAD

the power of energy

The inspira�on to this lead came from the Energy Europe Trade Show we visited from 23-26 May 2013. You can learn more from the trade show in the magazine that was pdfpublished inspired from this event. The name is Clean Energy Europe (CEE).

When you think about development in our modern world there are two ways that you can define a country; developing or developed. Take China as an example, you might not think of it as a developing country especially if you consider it to be an economic superpower. However it is important to remember that in most developing countries you will find an incredibly elite and rich group who have enough wealth to spread throughout those who are living in poverty and ul�mately make the country as a whole become more developed. That’s looking at it in monetary terms, but what if you look at energy instead? Is there such as a thing as developing and developed energy? Looking at the facts and figures you can ascertain that yes there is; in some way at least. Of the 7 billion people that can be counted throughout the world, around 1.5 billion do not have access to electricity. These people can be classed as energy poor and o�en can be found living in developed countries.

Drought is severe in many countrires and the consequenses are escala�ng. Water out of control creates a different challange. This is especially true for those who live in coastal areas, as climate change effects the frequency and strength of storms and the resul�ng floods, leaving them with a greater risk at losing all power. It is a fact of the world that some people have access to things that others do not. Things such as educa�on, food and clean water. There are people around the world dying because they lack basic human needs. What if we could change that? One way to look at how we can share resources and help each other is to use renewable energy as a case study. How can we as a planet make sure that every person living on it’s surface has access to a source of renewable energy or even a combina�on of energy resources? What benefits does renewable energy have for our planet, our economy and of course for us as people.

WHOGREEN | EDITORIAL | PAGE 5

WELCOME 2013

Everyone around the world can make use of renewable energy just by making an investment, either small or large. Energy is there for everyone to use, and new and improved ways are being created all the �me to harness the natural power of the planet and it’s climate. In fact at the “Energy Europe” Trade Fair in Copenhagen during May 2013 a fantas�c solu�on to the need for renewable energy was presented.

“

In this WHOGREEN MAGAZINE 1001 edi�on, you can read about the Vestas Windmade concept.

A young visitor at the Energy Europe trade show in Copenhagen 2013

WHOGREEN | EDITORIAL | PAGE 6

WHOGREEN LEAD

“

Worldwide 2012: 244 billion dollars invested in renewable energy.

“

ONE

key factor of re n ewa b l e energy is that it creates jobs, many jobs. In fact former vice president and keen green liver Al Gore has been quoted on his Twi�er page as sta�ng that “There are now more solar jobs in California than actors. In Texas, there are more solar workers then ranchers” as well as this he tweeted; “We receive more poten�ally usable energy from the sun each hour than is needed to sa�sfy all the world’s energy consump�on in a full year.”

If you look at all the types of renewable energy combined; wind, solar, geothermal, bio, hydro and wave there is a possibility to create a massive amount of jobs, all by just using a frac�on of the energy that is available. These forms of energy have no set area to call their home, wind and sun can be found all around the world; developing and developed countries alike.

New and improved ways are being created all the �me to harness the natural power of the planet and it’s climate. In fact at the “Energy Europe” Trade Fair in Copenhagen during May 2013 a fantas�c solu�on to the need for renewable energy was presented. Resen Waves; a group of small 2 or 5 kW wave energy harnessing buoys are placed close to the shore and can ul�mately replace diesel fuel. This will provide coastal areas with a form of affordable energy; in fact it can save around 40% of the cost of diesel powered generators. Crea�ons such as the Resen Energy products could go a long way to helping some of the world’s energy poor. Every idea, every project and every technology that is developed and presented can offer a chance for more people to access renewable energy, and for some can make a change as pivotal as being able to install the first light bulb in their homes. The terms developing and developed are a distrac�on from the real word here. Devo�on. We should all be devoted to providing everyone in the world with a chance to experi- : ence electrified freedom- thanks to the raw power of nature itself.

WHOGREEN | EDITORIAL | PAGE 7

WELCOME 2013

WORLDS LARGEST MANUFACTURER OF CLEANING PRODUCTS SETS THE STANDARD FOR RIBBONS

RIBB ON HAS A C OLOR

EARTH FRIENDLY

PRODUCTS

6 RIBBONS

ND A S UB CA

AM EN

KroneVinduer

WHOGREEN | EDITORIAL | PAGE 8

17 DANISH COMPANIES PARTICIPATE IN DECEMBER 2012 DELEGATION

“Danish companies have much to oﬀer in comparison to work and responsible produc�on. Therefore, it is important that the Danish companies involved in Burma, do it with a focus on CSR and set an example for a healthy and responsible way of doing business. " Pia Olsen Dyhr

Trade and Investment Minister Pia Olsen Dyhr leads the ﬁrst Danish business delega�on ever to Myanmar. Pia Olsen Dyhr says: "We want the government to support the progress that we have seen recently in Burma in rela�on to the development of democracy and social and economic reforms. This also implies an increased commercial engagement”. Source: www.um.dk.

Photographer: Jakob Dall.

Photo: Scanpix.dk.

"Burma must build up its infrastructure, health care, water sector and prepare for the climate change that will hit the country par�cularly hard in the coming years. Here, Danish companies have many solu�ons that can help them." "When Danish companies take on a new market like this, they must contribute to the sustainable development of the economy and the beneﬁt of the 60 million ci�zens. Through trade and investment we can contribute to growth and employment, which is a prerequisite for maintaining a posi�ve development and real progress for the Burmese people. We must show that it is worth while to open up to the outside world. "

WHOGREEN | DELEGATION NEWS | PAGE 7

MYANMAR

DELEVOPMENT IN DEMAND

About 60 million people Religions Buddhist 89% Chris�an 4% Muslim 4% animist 1% other 2%

Source: www.cia.gov www.um.dk

Ethnic grouups Burman 68% Shan 9% Karen 7% Rakhine 4% Chinese 3% Indian 2% Mon 2% other 5%

The country's longstanding isola�on, due to the former military junta, has meant that today there are huge challenges and only a limited number of foreign investors present in Burma. The popula�on has for many years suﬀered from lack of health facili�es, educa�on and other social services. Burma looks forward to the expected annual growth rates of over 5 per cent. In order to achieve the desired economic growth, there is urgent need of foreign technologies including building infrastructure and upgrade and expansion of manufacturing.

WHOGREEN | DELEGATION STORY| PAGE 8

WHOGREEN | DELEGATION NEWS| PAGE 9

RENEWABLE STRATEGY

VESTAS WIND MADE

urricane Sandy may have reinforced the no�on for the last of the doub�ng Americans that climate change is real. Obama’s re-elec�on will very likely embolden the president to say no to the Keystone XL pipeline that would tap into the Canadian tar sands to bring oil soil to reﬁneries on the Gulf Coast—and if that happens, the future could not be more powerful and blustery for windd. During the elec�on 2012 president Obamas was quoted in Boone, Iowa: “My opponent and I disagree when it comes to homegrown energy like wind. Wind power is crea�ng new jobs all across Iowa.”

But what about the other part of the equa�on? We s�ll need consumers to demand wind. How do we turn consumers on to cool and wind? How do we make doing good a value worth paying for?

That answer comes from one man who understands that people are basically good or want to do good when given direc�on and light shines on their consciousness.

WindMade™ is the ﬁrst global consumer label iden�fying products andcompanies made with wind energy.. For more informa�on about WindMade™, go to: www.windmade.org WHOGREEN | ARTICLE | PAGE 10

RENEWABLE STRATEGY

VESTAS WIND MADE

What if you knew the computer you were using was made from wind power? WindMade is the ﬁrst global consumer label iden�fying organiza�ons and products that use wind power in their opera�ons or produc�on. The label allows companies to communicate their commitment to renewable energy, and it provides consumers with the choice to favour companies and products using wind power. In the book Zeronauts, acclaimed environmental writer John Elkington, one of the world's leading experts within sustainability, writes about the ini�a�ves he believes will have the greatest impact in crea�ng a 100% sustainable future both socially, economically and environmentally. WindMade is among the ini�a�ves selected.

“We are incredibly proud that John Elkington in his book appoints WindMade as one of the 50 most ground-breaking and innova�ve ini�a�ves to create a more sustainable society. It is recogni�on that WindMade is an ini�a�ve that can make a real diﬀerence in crea�ng a society that is driven by a more sustainable energy supply,” said Morten Albæk, Group Senior Vice President for Marke�ng & Customer Insights, Vestas Wind Systems A/S, Aarhus, Denmark.

There is no ques�on that Albæk thinks about marke�ng in new ways. He is responsible for leading the transforma�on of wind turbine manufacturing company Vestas Wind Systems A/S from a productoriented to a customer-focused organiza�on. He has also created WindMade™ with a coali�on of global partners as the ﬁrst ever global consumer label for a renewable energy source, endorsed by the United Na�ons and designed to unlock the poten�al for wind energy among global consumer brands, notes the The Interna�onalists of the Year 2011.

WHOGREEN | ARTICLE | PAGE 11

RENEWABLE STRATEGY

VESTAS WIND MADE

orten Albæk also believes in “capitalis�c humanism” as the driving force behind his marketing eﬀorts and describes a new “capitalis�c humanis�c innova�on platform.” He explains: “This means that innova�on needs to do two things at the same �me: generate the highest possible revenue and the highest possible EBIT, and, concurrently, have a posi�ve societal impact. This is fully doable. This new pla�orm is not ‘humanis�c capitalism,’ because that would start with a utopia like crea�ng world peace. Instead, by pu�ng ‘capitalism’ before ‘humanism’, you add realism to ideals. And it is a fundamentally realis�c ideal to change the energy mix by 2050.

RE HE

CO ME S THE WIND

But what about the other part of the equa�on? We s�ll need consumers to demand win. How do we turn consumers on to cool and wind? How do we make doing good a value worth paying for? “WindMade is the first ini�a�ve of its kind in the world, and since it was launched, we have had no doubt that it would make a real difference. We know that two thirds of the world’s consumers are willing to pay more for products that are labelled with the WindMade consumer label. Un�l now, almost 50 companies in 16 countries are members of the WindMade organiza�on - including Deutsche Bank AG, Lego A/S and Motorola Mobility Inc. Within the next year, we expect that number will be mul�plied several �mes.” Besides highligh�ng WindMade, the book also lists the man behind the WindMade ini�a�ve, Albaek on an exclusive list of people whom the author believes, has made a special effort to inspire a more sustainable society. On the list he stands alongside Al Gore, Melinda and Bill Gates, Muhammad Yunus and the UN Secretary General Ban Ki Moon.

“Naturally I am proud and surprised to be named in this list. But the real issue is how we solve one of the biggest challenges facing the world right now—namely how we meet the ever increasing energy needs in the world in a sustainable and eﬃcient manner. I see this as recogni�on of the eﬀorts we do in Vestas to contribute to the green agenda and do our part to push the world into a more sustainable direc�on,” says Albaek.

very single day, Vestas wind turbines deliver clean energy that supports the global ﬁght against climate change. Wind power from Vestas’ more than 46,000 wind turbines currently reduces carbon emissions by approximately 55 million tons of CO2 every year, while at the same �me building energy security and independence.

WHOGREEN | ARTICLE | PAGE 12

RENEWABLE STRATEGY

VESTAS WIND MADE

oday, Vestas has delivered wind energy in 69 countries, providing jobs for over 20,000 passionate people at our service and project sites, research facili�es, factories and oﬃces all over the world. With 66.9 per cent more megawa�s installed than our closest compe�tor and more than 50,000 MW of cumula�ve installed capacity worldwide, Vestas is the world leader in wind energy. Now with innovators like Albæk and the inten�onal will power of a na�on that seems to be ever eager to move in a good and green direc�on, the wind is indeed blowing just right. Learn more at vestas.com.

The oﬃcial website for windmade: www.windmade.org

WHOGREEN | ARTICLE | PAGE 13

BLUE RIBBON

COLOR FEATURE

THE BLUE RIBBON The blue Ribbon at is the color of social and environmental equity. A social economy is one that results in improved human well-being and social equity. Well-being is a term many people know. Well-being means enviable physical, psychological and emo�onal state of balance. Social equity, however, is a new term, belonging to a sustainable development triad: economic, environmental and social equity. Social equity is “equal opportunity, in a safe and healthy environment,” according to the 1996 President’s Council on Sustainable Development. Social equity implies fair access to livelihood, educa�on and resources; full par�cipa�on in the poli�cal and cultural life of the community; and self-determina�on in mee�ng fundamental needs.

What can individuals and businesses do to foster social equity? Help documented nonci�zen workers to become ci�zens. Hire interns to learn skills. Pay a livable wage. Encourage language skills. Empower others to succeed. A business that depends upon natural resources that must be harvested whether from the land, air or sea should be sure that fair trade agreements are reached that include if necessary building the basic physical and educa�onal infrastructure of a community. A society that enables young people to a�end community colleges and higher educa�on builds social equity. A society that encourages commerce between cultures and seemingly disparate groups builds cohesive equity.

Environmental equity is also called environmental jus�ce Everybody has a right to clean water and clean air, and nobody has a right to degrade and destroy the environment. Everybody can take part in using and disposing of toxic chemicals properly. When a company documents special eﬀorts in increasing environemntal jus�ce, they can recieve a blue Ribbon.

The blue Ribbon is for businesses building economics for social equity and environmental equity. Speciﬁc examples show the model.

WG G WHOGREEN | RIBBON | PAGE 14

BLUE RIBBON

COLOR FEATURE MAKE MONEY IMPLEMENT RISK MANAGEMENT IMPROVE ENVIRONMENTAL BEST PRACTISE

The blue Ribbon is available to companies who oﬀers jobs that increase social or environmental equity. Risk management goes hand in hand with environmental equity. Companies who maps our their risk management strategy can also get the blue Ribbon. ENVIRONMENTAL EQUITY Development, implementa�on, and enforcement of environmental policies and laws to ensure that no group or community is made to bear a dispropor�onate share of the harmful eﬀects of pollu�on or environmental hazards because it lacks economic or poli�cal clout. Clean air and nature appearing out of the blue seems worth keeping. Protec�ng the environment and trea�ng it as one of the founda�on pillars in a business model may result in a blue Ribbon.

RISK MANGEMENT: BLUE RIBBON SUB CATEGORIE. WHOGREEN | RIBBON | PAGE 15

OCEAN THERMAL COMBINED WITH

SOLAR ENERGY

COULD WIN THE ENERGY RACE IN 2020 - if someone begins investing in it

EXPLAIN OCEAN THERMAL? GET READY TO LEARN BOOKS IN THE NEWS FROM FALL 2014 BE A PART OF WHOGREEN MAGAZINES OR WHOGREEN.COM AND GET A CHANCE FOR YOUR COMPANY TO APPEAR IN THE BOOKS “The first step to sustainability is change”

FEATURED STORY ENVIRONMENTAL PERFORMANCE WINDOWS

hen it comes to pioneering innova�ve window design and construc�on for energy eﬃciency, one Danish company is revolu�onizing the industry. Krone Vinduer, based in Harken, Denmark, is the acknowledged leader in developing technologies that allow for extraordinary temperature control, maintaining consistent internal temperatures in both summer and winter months, thus keeping energy usage to a minimum. This responsible thinking requires the ability to harness technology in the most environmentally-friendly way, building windows and doors that meet and exceed the energy sustainability agenda established by the Danish government. It begins with a complete commitment to the future from a company that can literally see the forest through the trees, rather than just for the trees. Krone uses insulated, triple-layer glass coated with argon, a naturally-occurring gas, to ﬁll even the smallest gaps, thus elimina�ng escaping or penetra�ng air.

By using low energy glass and con�nuing the development of even be�er insula�ng window sashes and frames, the company virtually ensures considerable savings on heat expenses, at least seven percent of the total Danish energy usage.

INNOVATION IN

ENERGY EFFICIENCY Denmark has established a target of ensuring that all new homes built after 2016 are zero carbon meaning a minimal output of greenhouse gas emissions, or zero carbon dioxide emissions. The woods chosen for framing are the highest percentage of heartwood available, treated to discourage damage even from the most extreme weather.

These woods are harvested from controlled fores�ng, where the rate of replan�ng is greater than that of the felling.

WHOGREEN | FEATURED STORY | PAGE 25

ENVIRONMENTAL PERFORMANCE WINDOWS

WHOGREEN | FEATURED STORY | PAGE 28

ENVIRONMENTAL PERFORMANCE WINDOWS

“Low season means high value in education.” Director Kaj Bundgaard, Denmark

WINDOWS Denmark has established a target of ensuring that all new homes built a�er 2016 are zero carbon meaning a minimal output of greenhouse gas emissions, or zero carbon dioxide emissions. In fact, the Bri�sh Fenestra�on Ra�ng Council (BFRC) working in conjunc�on with the Energy Efficiency Council, has created a performance label, affixed to each window, defining its energy efficiency. This label, appropriately called the Window Energy Ra�ng, is similar to that used on other household appliances like refrigerators and washing machines. It scores windows on a scale of A – G with an A ra�ng represen�ng the highest energy efficiency. As recently as three years ago, no Danish window company could deliver an A-class window. Today, Krone Vinduer is supplying A-labeled windows in massive quali�es. A-level windows must deliver a maximum of 0 kWh/m2. Energy savings is determined by the amount of heat that escapes through a window, on average heating bills.

WHOGREEN | FEATURED STORY | PAGE 25

ENVIRONMENTAL PERFORMANCE

As requirements for thermal performance con�nue to increase, meeting and exceeding those requirements requires a forward-thinking company that offers a wide-range of quality products to sa�sfy all desire for shape, color, size and efficiency. Krone FYR is constructed of durable pine and 90 percent heartwood. It has an op�mum thickness of paint for longer durability, rounded edges, and a classically molded profile. Krone COto is a combina�on system using aluminum and wood. Its exterior aluminum is weather resistant and virtually maintenance-free, while the classic wood and insulated composi�on intermediate piece on the inside achieves supreme insula�on. It uses 3-layer glass with argon to achieve a minimum loss of heat, and allowing the window to withstand higher winds and more extreme weather. All are available as windows, as well as massive doors, entrance or terrace doors, double or half doors and �lt sliding doors. Krone uses advanced calcula�on methods to develop individual glass, dew points and seal components while con�nuing to source the best woods and aluminums.

rone Vinduer began their quest to produce the highest quality windows in 1953 when Henning Pedersen established the company. Their goal was simple: to design and build windows and doors that combine tradi�onal window building with innova�ve development to create windows that are perfect for the home or oﬃce. From the beginning, they have challenged the way homes and oﬃces are constructed. More than half a century later, Krone has become the driving force behind mee�ng and exceeding Denmark’s aggressive energy conserva�on measures.

ith rising energy costs, no one wants to throw energy efficiency out the window. Choosing a Krone window, especially one classified with an “A” Window Energy Ra�ng, allows for the greatest efficiency in energy conserva�on.

WHOGREEN | FEATURED STORY | PAGE 26

ENVIRONMENTAL PERFORMANCE WINDOWS EDUCATION FORMS THE FUTURE human ressource and produc�onmanager: Carsten Lanzky Jensen

Implemen�ng LEAN at Krone Vinduer is an ongoing processs. At the same �me new standards requre that we constantly exceed ourselves when inventing the most environmentally friendly solu�ons. The on site training needs to be of the highest standard. It takes experience to cra� the modern windows and doors, so we appreciate the way even newly skilled and educated people are helped by their co-workers. Educa�on is our future in many ways.

“Technology is one thing but people is the main key to success” A good working environment is our best quality assurance. I make sure that the staﬀ have an opportunity to talk about how they feel at the job and have a say in how we organize the tasks. Also when I sense that someone is not in the greatest mood, I try to ﬁnd a way to brighten up their day.

WHOGREEN | FEATURED STORY | PAGE 28

ENVIRONMENTAL PERFORMANCE WINDOWS

G View the video: www.whogreen.com/KroneVinduer www.whogreen.tv/index.php/ribbon-story-krone-vinduer

WHOGREEN | FEATURED STORY | PAGE 30

NATIONAL BIRD OF DENMARK THE SWAN

Krone Vinduer location: denmark PRODUCT: WINDOWS AND DOORS.

ES VI

B BS T EA M

director kaj bundgaard

-2017 14 20

GREEN B

BBS NGS TEAM BA

SPONSOR

Is the world wearing you down, so you can’t do what’s best for the environment?

perhaps itâ&#x20AC;&#x2122;s time to get a good and green ribbon?

TOP LIST

TOP LIST kWH

Hydroelectrical Energy The most MW in the beginning of 2013

Hydroelectrical

conven�onal

Power sta�on

Country

Capacity MW

Three Gorges Dam

China

22500

Itaipu Dam

Brazil

Guri Dam

Venezuela

Tucurui Dam

Brazil

8370

Grand Coulee Dam

United States

6809

Paraguay

14000 10200

Power sta�on

Country

Capacity MW

Bath County PS Sta�on

United States

3003

Huizhou PS Power Sta�on

Brazil

2448

Guangdong PS Power Sta�on

Venezuela

2400

Okutataragi Hydroelectric PS

Brazil

1932

Ludington PS Power Plant

United States

1872

Hydroelectrical

Run of the river

Power sta�on

Country

Capacity MW

Chief Joseph Dam

China

2620

John Day Dam

Brazil

2160

Beauharnois Hydroelectric PS

Canada

1903

The Dalles Dam

United States

1779

Nathpa Jhakri Dam

India

1500

http://en.wikipedia.org/wiki/List_of_largest_power_stations_in_the_world#Hydroelectric

TOP LIST MW

Hydroelectrical

Pumped storage (PS)

Fournder Earth Friendly Products, Van Vlahakis.

ECOS.com MISSION STATEMENT FROM ECOS Earth Friendly Products will create products for home and personal use that are derived from replenishable resources. We pledge to provide our customers with products that will provide eďŹ&#x192;cacy, value, and are environmentally-responsible. We will never test on animals or use animal ingredients in our products. And we will conduct our business in a socially responsible manner that safe guards the earth, and all its inhabitants.

WHOGREEN |ECOLOGY | PAGE 34

BLUE STORY

ECOS: THE ECO FRIENDLY EFFORT

When Nadereh Afsharmanesh, Ph.D., came to the United States from Australia in October 2006 to begin her new career at Earth Friendly Products she never dreamed that she would be se�ng the global “green standard” for an en�re industry. But things are moving so rapidly in the world of corporate sustainability that Nadereh was immediately immersed into a culture at a company that was hungry to manifest the highest green standards. Founded by Van Vlahakis in 1967 as Venus Laboratories, Earth Friendly Products has become the leading natural green cleaning company in the world, following a vision inspired by Van’s childhood in Greece (on the island of Crete during the �me of the German occupa�on) and his own strong commitment to doing everything possible to help to heal the earth.

But one thing was missing, and Nadereh just happened to be in the right place at the right �me. A chemist with a doctorate in sustainability and intense interest in the burgeoning ﬁeld of green chemistry (which a�empts to avoid the use of toxic catalysts and seeks to reduce chemical toxicity and waste), she began as simply the na�onal plant manager and, although the company, was engaging in green sustainability prac�ces, it didn’t have an oﬃcial sustainability program. That is, un�l she was appointed sustainability manager in 2010.

SUSTAINABILITY MANAGER

“There were projects with each division having their own ini�a�ve,” she recalls. “Recycling was of great importance. However, there wasn’t one person overseeing the programs with an overview and there was no overall master plan.” As plant manager, Nadereh took on the role of crea�ng an overall sustainability program, a task that she did with intensity and gusto! Within a short period, green sustainability was showing itself to be not only good for the environment but also for the company’s bo�om line. One of the ﬁrst goals Nadereh and the team at Earth Friendly Products set for the company was zero waste: recycling and ﬁnding be�er alterna�ves.

RECYCLING

REDUCE WASTE WHOGREEN | EARTH FRIENDLY PRODUCTS | PAGE 35

BLUE STORY

ECOS: THE ECO FRIENDLY EFFORT This paid off hugely. For a company like Earth Friendly Products with five plants na�onwide, waste disposal is actually a very costly expense. “When you have a lot of material ending up in trash cans, the damage is twofold, environmental, of course, but also especially financially,” says the company’s sustainability manager. “You are paying for the material to be removed, which is costly. And all of it ends up contribu�ng to pollu�on, going into landfills. However, when I arrived at the company, not enough of what was going into trash bins was being separated, and if the recyclable material is not separated as a resource, there is no financial advantage to the company so that it can be paid for the recyclables.”

Nadereh notes that at the Garden “There were projects with each Grove, California plant, they used to division having their own ini�ahave four industrial trash bins �ve,” she recalls. “Recycling was of collected five days a week and were great importance. However, there wasn’t one person overseeing the paying nearly two thousand dollars programs with an overview and a month just to dispose of the trash. there was no overall master plan.” When the sustainability program was implemented including sepaAs plant manager, Nadereh took on ra�ng items, collec�ons were the role of crea�ng an overall reduced down to one industrial sustainability program, a task that trash bin twice a week. she did with intensity and gusto! Mul�ply this by five divisions across Within a short period, green sustainability was showing itself to be the country and the savings were not only good for the environment massive. “Since 2009 we have but also for the company’s bo�om reduced our annual cost trash line. One of the first goals Nadereh collec�on costs by more than and the team at Earth Friendly $80,000.00,” she adds. “But equally Products set for the company was important to the company’s bo�om zero waste: recycling and finding line: the material we are separa�ng be�er alterna�ves. is bringing in $45,000.00 annually, so that means we are not only saving but making money, not to ENVIRONMENTAL EQUITY men�on all of the environmental benefits.” Development, implementa�on, and enforcement of environmental policies and laws to ensure that no group or community is made to bear a dispropor�onate share of the harmful effects of pollu�on or environmental hazards because it lacks economic or poli�cal clout. Also called environmental jus�ce.

GREEN CHEMISTRY AVOIDING TOXIC CATALYSTS AND REDUCING CHEMICAL TOXICITY

WHOGREEN |ECOLOGY | PAGE 36

BLUE STORY

ECOS: THE ECO FRIENDLY EFFORT Changing the way the company conducted its internal business affairs was also important. At one point, Nadereh no�ced that the company had one printer per office. She changed that and had one industrial heavy-duty printer installed that everyone shared. And the company’s employees began to use double-sided copying and printing with minimal use of color. Another big changeover that has occurred has to do with energy. To Nadereh, a roof isn’t simply a roof. It is a profit center. And in the last several years, Earth Friendly Products has converted almost all of its roof space at its plants into solar arrays collec�ng energy from the sun that then powers the plants, providing between sixty to eighty percent of each plant’s energy needs, depending upon the �me of year. The rest of the company’s energy is offset by specifying that it be derived from renewable resources such as wind.

Nadereh notes that at the Garden Grove, California plant, they used to have four industrial trash bins collected five days a week and were paying nearly two thousand dollars a month just to dispose of the trash. When the sustainability program was implemented including separa�ng items, collec�ons were reduced down to one industrial trash bin twice a week. Mul�ply this by five divisions across the country and the savings were massive. “Since 2009 we have reduced our annual cost trash collec�on costs by more than $80,000.00,” she adds. “But equally important to the company’s bo�om line: the material we are separa�ng is bringing in $45,000.00 annually, so that means we are not only saving but making money, not to men�on all of the environmental benefits.”

SOLAR ENERGY AT THE ROOF

WHOGREEN | ECOLOGY | PAGE 37

ECOS: THE ECO FRIENDLY EFFORT

ECOS products are cer�ﬁed by leading Europeanian cer�ﬁca�on bodies for ecological/organic products; including:

Earth Friendly Products was founded in 1967 by Dr. Van Vlahakis. The Company is s�ll Greekowned.

CHELAB VEGAN ECEAE ECO CONTROL.

Honors Chosen as one of the “Best in the Green” products by Avalon Communica�ons (2007). Best line of cruelty-free household products from PETA (2007). Raders’ Choice Award from Natural Home Magazine for best cleaning products (2002). Quality Ins�tute Interna�onal (American Culinary Ins�tute) 2002/2003 Gold Performance Award/Medal for best citrus-based cleaners. Socially Responsible Business Award (2003)

First to Eliminate 1,4 Dioxane, a carcingoen, from all products. Stop use of salts in all cleaners, an ac�on necessary to protect water supplies. Eliminate Formaldehyde, a pernicious toxin. Introduce a patented nuetral pH automa�c dishwashing product, WAVE® Gel. Generate more than 50% of our plant electrical needs by using solar panels. Earth Friendly Products 111 S Rohlwing Rd Addison, IL 60101 USA

WHOGREEN | EARTH FRIENDLY PRODUCTS | PAGE 38

Support Breast Cancer Research.

SUPPORT FOR CANCER RESEARCH Support agenda: 1. Earth Friendly Product sales from detergent Pods; Donates to Cancer Research. 2. EFP also announced its 2012 “Free and Clear” October, a Breast Cancer Research support program which donates 5 percent of the proceeds of “Free and Clear” detergent directly to speciﬁc, local charitable organiza�ons involved in breast cancer support. 2012 “Free and Clear” October is only one of many ini�a�ves the company has in place to support cancer research, preven�on and awareness all year long. Inspired by: Earth Friendly Products’ owner, Dr. Van Vlahakis, was greatly inﬂuenced by Silent Spring, Rachel Carson’s book that triggered a profound American environmental movement. The principles that correlate the environment to health have been a standard behind the development of each Earth Friendly Product. Today, the company con�nues its support of the Silent Spring Ins�tute’s extensive research and is an advocate for women’s health and breast cancer research facili�es na�onwide Announced at: Natural Products Expo East in Bal�more, September 20-22, 2012.

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Spread out across the country, the company’s five plants are in strategic geographic loca�ons that not only provide fast delivery to every buyer, but significantly reduce transporta�on miles, dependency on oil, and minimize the overall carbon footprint created by shipping long distances, especially as they do not need air transporta�on. In addi�on, the company offers rebates for employees who buy hybrid and electric-powered vehicles; pays some of the highest wages in the cleaning products industry; and has a profit-sharing program.

SOLAR ENERGY AT THE ROOF.

HIGH WAGES

WIND ENERGY IN THE PLUGS.

PROFIT SHARING PROGRAM

HYBRID CAR BENEFITS.

WHOGREEN | EARTH FRIENDLY PRODUCTS | PAGE 38

BLUE STORY

As you step into the Earth Friendly Products headquarters, you may not immediately appreciate the company’s dedica�on to sustainability, but your feet are walking on it: bamboo wood flooring, recycled hard flooring and the Carpet and Rug Ins�tute’s (CRI) Green Labelcer�fied carpe�ng. The walls are painted with zerovola�le organic chemical (VOC) paint and offices contain ecofriendly furniture while all of the ligh�ng is either natural or ecofriendly fluorescent. The kitchen and product tes�ng areas contain Energy Star-cer�fied appliances and the restrooms are equipped with low-flush toilets and high-efficiency faucets.

Inside the Eco Garage, visitors are given a scanner and challenged to iden�fy household hazardous waste items such as paint, gardening pes�cides, motor oil, and ba�eries. The goal of this challenge is to teach guests to iden�fy household hazardous waste in their own homes and encourage them to properly dispose of these items by taking them to their local household hazardous waste collec�on facility. “There’s so much more we want to accomplish as a company,” Nadereh says. “We are blessed to have a founder and CEO like Van Vlahakis whose passion is healing the plant and who understands that being green is good not only for the Earth but can also be made to work for businesses. We hope to be an inspira�on to all companies and entrepreneurs. You can be green and responsible and s�ll be proﬁtable. It can all work together.”

GREEN BUT PROFITABLE GOOD FOR THE EARTH

Earth-Friendly-Products

www.whogreen.com/Earth-Friendly-Products

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ADVENTURE TRAVEL

TRAVEL INSIGHTS

bring adventure back to europe

By Richard Bangs

A Keynote to The European Travel Commission "An Agreeable Kind of Horror" "A MagniďŹ cent Rudeness" "A Rapturous Terror" "A Turbulent Pleasure" These were feelings on the other side of thought and language... this was adventure.

ADVENTURE TRAVEL

TRAVEL INSIGHTS I once ran with the bulls of Pamplona... by mistake, involuntarily. I was at Microso�, where we were developing a new travel product that would become Expedia, and we had the idea to use a new web technology called Live Chat to convey from the ﬁeld the adventure of travel. I had the idea that I would cover the running of the bulls by standing in a doorway on the route of the stampede, and report live what was happening. But when the canon went oﬀ, a river of people charged down the street, and scooped me out of the doorway and into the fray. The 90 thousand people from around the world who tuned in to hear my reportage heard only screams as I ran with the bulls to the stadium. A well planned trip gone wrong A�erwards I checked out the bulle�n boards that had the hundreds of photos taken by photographers on the balconies, and there were several sequences of a bull with his horn just inches from my back. The experience was how some describe adventure today... a wellplanned trip gone wrong... but it wasn't always this way.

Sensa�on of deligh�ul terror Europe is where Adventure Travel was born. Today it is a 150-billiondollar industry, and accounts for 26 percent of all tourism departures worldwide. So, why do we take Adventure Travel Trips? In 1735, the Bri�sh poet Sir Hildebrand Jacob wrote, "A mind truly disposed for the percep�ons of that which is great and marvelous is a product of Nature and cannot be a�ained through study." In other words, it's good to get outdoors. In 1757, the Irish philosopher Edmund Burke tried to account for the passions evoked in the human mind by what he called "terrible objects." He was interested in our psychic response to things -- a rushing cataract, a soaring cliﬀ face, an avalanche -- that seized, terriﬁed, and yet also somehow pleased the mind by dint of being too big, too high, too fast, too powerful, too uncontrollable to be properly comprehended.

These sights inspired a heady blend of pleasure and terror; these were the sights of Adventure. In Burke's theory, beauty, which was about balance and grace, has a relaxing effect on the "fibers of the body," whereas adventure �ghtens these same fibers. He wrote: "Whatever is fi�ed in any sort to excite the ideas of pain and danger, that is to say, whatever is in any sort terrible, is produc�ve of the strongest emo�on which the mind is capable of feeling." He went on to posit that terror was a passion which "always produces delight when it does not press too close." So, as in riding on a mountain train, or skiing a steep slope, kayaking a fast river or hiking through the wilderness it is the sugges�on of harm, melded with the knowledge that no harm will likely come, which induces the sensa�on of deligh�ul terror. It's why we ride roller coasters, and why we take : adventure-travel trips.

WHOGREEN | TRAVEL | PAGE 23

ADVENTURE TRAVEL

TRAVEL INSIGHTS But it's not just an elec�ve. Adventure, which s�mulates the evolu�on of consciousness, is necessary. As the English mathema�cian Alfred North Whitehead said, "Without adventure, civiliza�on is in full decay."

The alps were disordered, irregular, chao�c and badmannered So, who were these ﬁrst adventurers, and why? Adventure was not a mo�va�on for the ﬁrst travelers through Europe. They were pilgrims, hunters, Crusaders heading for the Holy Land; mercenaries, messengers, tradesmen, smugglers and other criminals. Most of these voyagers avoided the "hills whose heads touch heaven," afraid of the uncanny powers that lurked within. They did not want to be in the mountains of Europe; they did not want unnecessary adventure. A half century before Christ the Romans considered the Alps inhospitable, desolate, hos�le -- ocris, arduus, horridus.

The Roman poet, Titus Lucre�us Carus, called the Alps the waste places of the world, where Nature had swept its rubbish. For genera�ons a�er the Romans, mountains signified only the deformed and execrable, thinly soiled, steeply sloped, bad for farming, ordeals to cross, the lairs of demons and trolls. The Welsh priest Adam of Usk was so petrified when he crossed the Go�hard Pass in 1402 he had to be blindfolded, and travelers a�er him would o�en close the carriage curtains to avoid the dreadful scenes of the Alps. Anything could happen in this icy semi-circle of teeth that bit off Italy from the rest of Europe.

Not only were the Alps scary; but they also were ugly, warts on the skin of the Earth; boils on its face. The classical no�ons of beauty called for purity, order, restraint, regularity, propor�on -- perfec�on; while The Alps were disordered, irregular, chao�c, and badmannered. The monk John de Bremble was so horriﬁed by his experience crossing the Great St. Bernard Pass that he prayed, "Lord restore me to my brethren, that I may tell them not to come to this place of torment." Bishop Berkeley, crossing the Alps in : 1714, carped that, "Every object that here presents itself is excessively miserable." WHOGREEN | TRAVEL | PAGE 24

ADVENTURE TRAVEL

TRAVEL INSIGHTS Fantas�c beliefs are not just a trait of modern poli�cians. In 1723, a Swiss Fellow of the Royal Society, Johann Jakob Scheuchzer, penned a famous "dracopedia" with detailed descrip�on of alpine dragons he had seen. And he believed that certain chamois possessed a stone in their bellies that rendered them immune to bullets.

And it wasn't just the mountains that evoked these feelings. In 1791 the English cleric William Gilpin noted that "the generality of people found wilderness dislikable." "There are few," he wrote," "who do not prefer the busy scenes of cul�va�on to the greatest of nature's rough produc�ons.”

It's interes�ng that if you look back before the 18th century there is virtually no literature that praises Grand Nature or the adventures found within... nothing in Virgil, Dante, Shakespeare or Milton... it's all about the human form, about delicate beauty, about ordered gardens and symmetrical pa�erns. Unless a soldier, pilgrim or pirate, adventure was anathema.

DELICATE BEAUTY AND SYMMETRICAL PATTERNS

WHOGREEN | TRAVEL | PAGE 25

ADVENTURE TRAVEL

TRAVEL INSIGHTS So, how did this mindset change? When did they pull back the curtains? In 1739, Cambridge professor Thomas Gray took the Grand Tour, crossed the Alps, and wrote le�ers in which he used the adjec�ves "roman�c" and "poe�c," and the phrases, "a sacred terror" and "a severe delight." With these words he put himself in a drama�c story, and turned the pages that grew a movement. In 1775 Jean-Jacques Rousseau found his narra�ve voice and turned it on: "I must have torrents, rocks, pines, dead forest, mountains, rugged paths to go up and down, precipices beside to frighten me." Then the Industrial Revolu�on, which mo�vated record numbers to leave farms and crowd to the ci�es. Suddenly places like London were dirty, smoggy, disease and crimeridden -- this was the se�ng that gave Charles Dickens his work. People lost faith in God and humanity.

But when the rock star Roman�c poets... Lord Byron, Percy Shelly, Mary Shelly... who wrote Frankenstein... William Wordsworth, John Ruskin and others set out to adventure in the Alps, they found landscapes clean and green, dangerous and overwhelming, and it made them feel more alive, it made them believe in something powerful -and they called the feelings they evoked as "An Agreeable Kind of Horror" "A Magniﬁcent Rudeness" "A Rapturous Terror" "A Turbulent Pleasure" These were feelings on the other side of thought and language... this was adventure. And it was one of the most profound revolu�ons in thought that ever occurred -- the transi�on from a loathing of Grand Nature to its celebra�on. And adventure travel was hatched.

Richard-Bangs

Change of mindset... Thomas Gray Jean-Jacques Rousseau Charles Dickens

www.whogreen.com/Richard-Bangs

WHOGREEN | TRAVEL | PAGE 26

ADVENTURE TRAVEL

TRAVEL INSIGHTS The Compagnie des Guides de Chamonix was founded in 1821, and quickly became the biggest guide company in the world, a�ending to the thousands who followed in the footsteps of the Roman�cs. Trains then democra�zed adventure. This despite early sen�ments that the rapid movement of trains would cause brain damage and other ill-eﬀects. Thomas Cook -- the Richard Branson of his day -- helped prove those sen�ments wrong. In 1855 he brought a tour group of 62 from England to the Con�nent for the ﬁrst �me, paving the way for cross sec�ons of society to experience what had long been the province of the privileged. At last everyone could be a character is his own moving adventure play.

Cook wrote what is perhaps the best brochure copy ever. He said adventure travel "provides food for the mind; it contributes to the strength and enjoyment of the intellect; it helps pull men out of the mire and pollu�on of old corrupt customs; it promotes a feeling of universal brotherhood; it accelerates the march of peace and virtue, and love; it also contributes to the health of the body, by a relaxa�on from the toil and the invigora�on of the physical powers.” In 1888 French author Alphonse Daudet wrote that "The ubiquitous impulse to leave the beaten track had been tapped and its fulﬁllment made available."

Europe was now ground zero for the exploding pike of adventure travel. And it remained so for over a century. So, what then happened? The rest of the world caught up, and in many ways took over what Europe started. The Himalaya took the climbers and trekkers; Africa poached the wildlife seekers; La�n America stole the roman�cs. Parts of Europe today are more American than America, yet with more rules. But things are changing again, and herein lies the opportunity; to get back to where we once belonged.

Europe was now ground zero for the exploding pile of adventure travel. :

WHOGREEN | TRAVEL | PAGE 27

ADVENTURE TRAVEL

Photo by Didrik Johnck

bring adventure back to europe By Richard Bangs

WHOGREEN | TRAVEL | PAGE 29

ADVENTURE TRAVEL

TRAVEL INSIGHTS

In this age of GPS tracking, big data and disintermedia�on, adventure travel has become more and more analy�cal. More sta�s�cally driven; more about cost beneﬁts analyses, about benchmarking; about safety, about quan�fying guilt with tree plan�ngs and pollu�on credits. But the underlying enthusiasm for adventure remains the script with the par�cipant as hero, the three act structure of challenge, struggle and resolu�on; the quest for the agreeable kind of horror Joseph Addison described in 1701. There is a fundamental delight in being close to danger. As someone who has spent some �me exploring wild rivers in remote corners, and who holds the dis�nc�on of having capsized on six con�nents, I know this no�on -- that life is more intensely lived the closer one gets to its ex�nc�on. We never feel so alive as when we purl by the eddy of death.

Our impulses today remain as energe�c as ever, eager for the romance, mystery and the vulnerability tapped in wild places... and these a�ributes argue for preserva�on, and visita�on. Most people won't be compelled to take an adventure because the lodge uses certain light bulbs or soap or low volume toilets; or hires locals; or carbon oﬀsets, though these are necessary and good prac�ces. What most folks seek, I believe, are the unfathomable shadows where the wild things are. Our human DNA compels us to crave explora�on, transforma�on, resonance, and a story that stars us. Yet too many adventure experiences around the world have become internment centers mapped and planned with no blank spots. The trails are overly-marked and monitored; the buses are video-enabled, so you can watch the movie Brave rather than the castle outside the window. Around the world at pool sides and lobbies, visitors watch from a safe distance ethnic spectacles and performances, loaded with Post-it Note mys�cism.

The deep, rich cultures and tradi�ons are too o�en reduced to dinner shows for the mobile rich. In these brief, one-sided encounters, there is li�le chance to understand the people behind the dances, no real celebra�on of a vibrant, living culture. Visitors are oﬀered the bread crumbs on the ﬂoor beneath the big table of cultural understanding.

Li�le opportunity for magic and luck In these dynamics, there is li�le room for true discovery; li�le prospect for a story that makes sense of who we are; li�le chance for profound adventure. And there is li�le opportunity for magic and luck. The Danish Nobel Prize-winning physicist Niels Bohr, who nailed a horseshoe above his oﬃce door for good luck, was asked by a colleague, "You don't really believe in this stuﬀ, do you?" To which Bohr replied, "No, but I've : heard it works even for people who don't believe."

WHOGREEN | TRAVEL | PAGE 30

ADVENTURE TRAVEL

TRAVEL INSIGHTS Yes, the wilderness is vanishing, and cultures are fading, but what saves them are not dry sta�s�cs and doomsday scenarios, but rather the emo�onal sumptuousness and connec�on that comes from visita�on. We have to lead from the heart, not the head. Our job is to ﬁgure out how to inspire someone on a couch in America or Asia watching his television or computer screen to get up and make that step and come see and feel the witchcra� of European wilderness. Once so touched, travelers become the most passionate advocates for place and preserva�on, as the trees and brooks and wild things are as family.

If pieces of Europe can be unmediatedly wild -- like, for instance, Sutjeska Na�onal Park in Bosnia, where I recently got lost, afraid to go oﬀ path for fear of landmines... If pieces of Europe can be unmediatedly wild, without the requisite security and compliant spaces, without adult supervision, it is then faithful to our childlike imagina�ons of wilderness. The natural sublime is as much about awe as real danger -- the peril of avalanches in the Alps; the risks of wild rivers in the Balkans; or the hazards of �ords in Norway. Real adventure a�racts like moths to a ﬂame, where we feel most alive when we can imagine our own demise.

Adventure

ought to be the great, original quest, an individual tale of priva�on, courage, constant vigilance and danger. Done right, it is a journey undertaken with only a fragmentary map constructed out of a patchwork of accumulated local lore and the occasional milepost marked "here be dragons."

WHOGREEN | TRAVEL | PAGE 31

ADVENTURE TRAVEL

TRAVEL INSIGHTS

Europe today can offer up the delight of the illusion of menace, the idea of danger If we decode adventure travel it fulfills the desire to find a new way of being, an experience unpredictable, immediate, and true. One of my favorite films is Michelangelo Antonioni's The Passenger, in which Jack Nicholson plays a disillusioned journalist who decides to abandon his past and assume the role of a dead stranger. The tale is a journey though landscapes of iden�ty and mystery, shimmering with danger and uncertainty. And it occurs to me that any adventure travel trip is a similar chance for reinven�on, for becoming someone different, perhaps someone be�er; a chance to explore the inaccessible landscapes and unmapped countries within each of us.

There is a powerful quality in being open-ended Yet the adventures of today, all over the world, have become too circumscribed. There is a powerful quality in being open-ended, vague at the borders; of being suﬃciently unpolished that a visitor can expand upon it in his own mind, projec�ng himself into its narra�ves. Too many adventure providers today are like unctuous butlers of the imagina�on, ready to serve every need or desire as it arises; they don't leave anything implied, unstated or incomplete. They don't allow us to get lost.

The key here, of course, is akin to trundling on a train through the Alps... Europe today, unlike much of the world, can offer up the delight of the illusion of menace, the idea of danger, all with a comfortable seat and a nicely structured glass of wine. And it offers, as well, the adventures outside the train. Not many places can offer both. This is the opportune moment for Europe. While economies stagger, tourism has never been more alluring, more important, for both the traveler and the des�na�on. We can re-imagine, re-brand, and retrofit to bring back the thrills that once defined the con�nent. This is the �me to let the chaos of adventure shimmer through the veil of order; to be open to tearing down the grid that has lidded the wild places, to peel back some rules, to strip the veneer of worldliness and return to some more primi�ve, if more demanding, state of grace, remembering, and perhaps retwee�ng, that Europe is where it all began.

WHOGREEN | TRAVEL | PAGE 32

ADVENTURE TRAVEL

TRAVEL INSIGHTS

Ma�erhorn Reﬂec�on

Photo by Didrik Johnck

WHOGREEN | TRAVEL | PAGE 33

WHOGREEN ANSWERS

7 YEARS OF WORK PLEASE WELCOME

I would rather not talk about myself, but perhaps you have been wondering who the person is who is visible in various parts of this magazine. Well, my name is Henrie�e Birk and I see myself as an ambassador. Not a journalist or entrepreneur - but an ambassador for sustainability. That is what I want to market to the world.

WHOGREEN

If you ask me who should be represented in the Whogreen magazine, I can tell you: People who are already making the world safer and greener. High-end business people. Advanced thinkers of sustainability.

If you ask: Since you talk about Denmark a lot, do you want to market your own home country? To that I can only answer: Yes.

If you ask what my previous experience is I can men�on. Produc�on planning manager in the 90’ies. Project manager and teacher in the 00’s. Innovator in the 10’s. If you ask what I own, I can say: Whogreen.com/.tv, etc. Value 2014: not sure. Value 2020: that is up to you. If you ask what ONE thing can sum it up for Whogreen. I can answer: A market in expansion all over the world.

Henrie�e-Birk