1993 After researching potential suppliers manufacturing partners designs are finalised for first collection.
1994-5 Animal set up a dedicated service & repair facility under Alex ‘Fox’ Brown
1994 Animal launch their first ever watch collection
1997 Pro Series collection launches our first chronograph product
1996 Animal launch first dedicated women’s watch
Animal was founded in 1987 by two local surfers from the Poole area who were basically fed up with continuously loosing their watches out in the big surf and waves on the Dorset and Cornish coast.
_Based out of their mum’s garage, they developed the now infamous ‘Animal Watchstrap’ and initially sold it to friends and like minded surfers and windsurfers as a way of funding their need for waves in warmer and more exotic locations around the world. The straps proved immensely popular with not only the surfing and windsurfing scene but also with the growing mountain bike market, skiers and snowboarders, the outdoor market, yachties and, believe it or not, the Poole based Royal Marines! The robust, functional and highly colourful straps were instantly recognisable and clearly identified the wearer as someone who was different, cool and into ‘alternative’ freesports and their associated lifestyles.
1998 Anilite™ elctro-illuminecent electro-luminescent collection launches
1998 Animal USA produce signature models for Sunny Garcia & Shea Lopez
2002 Animal develop custom digital tide movement aimed at the UK surf market
2000 Titanium construction adopted for Animal watches Animal launch tide movement watch
2004 Animal develop full ‘fashion collection’
2003 055 Series Titanium RIP System watch launches
As the Animal brand grew through specialist independent retailers it gathered a larger and larger cult following and the team set themselves a clear objective: ‘why not make a fit for purpose bomb proof Animal watch to compliment the now infamous Animal watchstrap?.
The highest levels of water resistance Corrosion proof Unique & distinctly recognisable ’Animal’ design approach Performance quality movements Full custom build - nothing ‘off the shelf’ Rigorous testing at factory and ‘in ocean’ by our international rider team Great price points Innovative packaging & POS/POP Supported by dedicated PR and ad campaigns In-house repair & service facility Very low return rate (less than 3%)
2008 Growing feedback for more ‘heritage’ watches gets the design team drawing like crazy
2006 Animal introduce first pinless case model
2009 Our all-new watch collection is ready for launch
The collection grew considerably and soon included new models and more technical features such as: 3 eye chrono movements Tide movements Ani-digital movements Electro luminescent Performance Titanium ranges Dedicated women’s sports & fashion collections Custom developed digital tide modules Top end kinetic energy models (RIP System - Rider Induced Power)
We strongly believe that watches and Animal go hand in hand - it’s a large part of our heritage and the brand is still highly regarded by both our customers and our consumers.
_PERFORMANCEWATCHES
Full in-house design
LuminovaTM hands and markers
Full in-house design 316L marine grade stainless steel construction Luminova™ hands and markers High precision Japan movement
Strapped with velcro, rubber, bracelet, or leather strap
Depth tested 50 metres Depth tested 100 metres Depth tested 200 metres Screw down crown Stainless steel screw down case back
Screw down crown Scratch resistant hardened mineral glass face
Date indicator Scratch resistant hardened mineral glass face Uni-directional bezel RIP system movement
Stainless steel screw down case back
Velcro strap Date indicator
Rubber strap Bracelet strap Leather strap 2 year international guarantee 1 year international guarantee
Depth tested up to 200 metres
316L marine grade stainless steel construction, Uni directional bezel, pinless options for high strengh
Deluxe packaging (supplied with velcro and bracelet strapping)
High precision Japan movements including multi hand, chronograph and rip systems
Swiss made Tide digital/analogue performance movement Multi hand chronograph Pinless case for high strength 2 or 1 year international guarantee
_MENS RANGE
// FEATURES
Full in-house design Rider induced power system Marine grade stainless steel case Custom screw down crown Luminova™ hands and markers Pinned case Scratch resistant anti-reflective mineral glass Crystal screw down case back Leather strap with custom clasp Depth tested to 200 metres 2 year international guarantee 002 Black
011 Brown
_MENS RANGE
// FEATURES
Full in-house design 3 eye chronograph movement Marine grade stainless steel case Custom screw down crown Luminova™ hands and markers Pinless case Scratch resistant anti-reflective mineral glass Screw down case back Animal performance leather/nubuk velcro strap Depth tested to 200 metres 2 year international guarantee 005 Navy
007 Cream
002 Black
02F Black Orange
_MENS RANGE
// FEATURES
605 BLACK WHITE
Full in-house design Multi function analogue/digital movement Marine grade stainless steel case Custom screw down crown Luminova™ hands and markers Pinless case Scratch resistant anti-reflective mineral glass Screw down case back Animal performance velcro strap Depth tested to 200 metres 2 year international guarantee
605 Black White
_MENS RANGE
// FEATURES
Full in-house design 1 eye 3 hand movement Marine grade stainless steel case Custom screw down crown Luminova™ hands and markers Pinned case Scratch resistant anti-reflective mineral glass Screwdown case back Leather strap with custom clasp Depth tested to 200 metres 2 year international guarantee
02F Black Orange
005 Navy
_MENS RANGE
// FEATURES
002 Black
615 Black Red
707 Silver Glow green
Full in-house design 3 hand movement with date Marine grade stainless steel case Custom screw down crown Luminova™ hands and markers Pinless case Scratch resistant anti-reflective mineral glass Screw down case back Uni-direction bezel Animal performance velcro strap Depth tested to 200 metres 2 year international guarantee
009 Yellow
_MENS RANGE
// FEATURES
002 Black
005 Navy
707 Silver
Full in-house design 3 hand movement with date Marine grade stainless steel case Custom screw down crown Luminova™ hands and markers Pinless case Scratch resistant anti-reflective mineral glass Screw down case back Uni-direction bezel Animal performance velcro strap Depth tested to 200 metres 2 year international guarantee
011 Brown
_MENS RANGE
// FEATURES
Full in-house design 3 hand movement with date Marine grade stainless steel case Custom screw down crown Luminova™ hands and markers Pinless case Scratch resistant anti-reflective mineral glass Screw down case back Uni-directional bezel Animal performance velcro strap Depth tested to 100 metres 2 year international guarantee
002 Black
707 Silver
08C Olive
_MENS RANGE
// FEATURES
002 Black
02F Black Orange
707 Silver
840 Matte Black
Full in-house design 3 hand movement Marine grade stainless steel case Custom screw down crown Luminova™ hands and markers Pinless case Scratch resistant mineral glass Screw down case back Animal performance velcro strap Depth tested to 50 metres 2 year international guarantee
002 Black
_WOMENS RANGE
W01 Rasin
// FEATURES
Full in-house design 3 hand movement with date Marine grade stainless steel case Custom screw down crown Luminova™ hands and markers Pinless case Scratch resistant mineral glass Screw down case back Uni-directional bezel Animal performance nubuk velcro strap Depth tested to 100 metres 2 year international guarantee 001 White
004 Red
_WOMENS RANGE
// FEATURES
Full in-house design 3 hand movement Marine grade stainless steel case Custom screw down crown Luminova™ hands and markers Pinless case Scratch resistant mineral glass Screw down case back Animal performance velcro strap Depth tested to 50 metres 2 year international guarantee 002 Black
012 Baby Blue
020 Pink
G66 Aqua
002 Black
_MENS RANGE
// FEATURES
Full in-house design 2 eye 4 hand movement Marine grade stainless steel case Custom screw down crown Scratch resistant mineral glass Screw down case back One piece leather strap with custom clasp Depth tested to 200 metres 2 year international guarantee
022 Grey
615 Black Red
_MENS RANGE
// FEATURES
Full in-house design 3 hand movement with date Marine grade stainless steel case Custom screw down crown Luminova™ hands and markers Scratch resistant mineral glass Screw down case back Stainless steel bracelet Lazer etch deployment clasp Depth tested to 100 metres 2 year international guarantee 002 Black
707 Silver
005 Navy
_MENS RANGE
// FEATURES
Full in-house design 3 hand movement Marine grade stainless steel case Custom screw down crown Luminova™ hands Scratch resistant mineral glass Screw down case back Custom silicon rubber strap Depth tested to 100 metres 2 year international guarantee 002 Black
02F Black Orange
011 Brown
_MENS RANGE
// FEATURES
Full in-house design 3 hand movement with date Marine grade stainless steel case Custom screw down crown Scratch resistant mineral glass Screw down case back One piece leather strap with custom clasp Depth tested to 100 metres 2 year international guarantee
002 Black
001 White
A48 Lilac
_WOMENS RANGE
// FEATURES
145 Gunmetal
Full in-house design 3 hand movement with date Marine grade stainless steel case Custom screw down crown Luminova™ hands and markers Scratch resistant mineral glass Screw down case back Stainless steel bracelet Lazer etch deployment clasp Depth tested to 100 metres 2 year international guarantee 002 Black
005 Navy
707 Silver
002 Black
_WOMENS RANGE
359 Pale Banana
// FEATURES
Full in-house design 3 hand movement Marine grade stainless steel case Custom screw down crown Luminova™ hands Scratch resistant mineral glass Screw down case back Custom silicon rubber strap Depth tested to 100 metres 2 year international guarantee
043 Bluebird
001 White
020 Pink
_WOMENS RANGE
// FEATURES
Full in-house design 3 hand movement Colour coated marine grade stainless steel case Custom crown Scratch resistant mineral glass Screw down case back Colour coated stainless steel bracelet Lazer etched deployment clasp Depth tested to 50 metres 1 year international guarantee 001 White
002 Black
G66 Aqua
931 Lime
_WOMENS RANGE
// FEATURES
Full in-house design 3 hand movement Marine grade stainless steel case Custom screw down crown Scratch resistant mineral glass Screw down case back One piece leather strap with custom clasp Depth tested to 100 metres 2 year international guarantee
001White
002 Black
011 Brown
007 Cream
_WOMENS RANGE
// FEATURES
Full in-house design 3 hand movement Marine grade stainless steel case Scratch resistant mineral glass Screw down case back Fashion strap Depth tested to 50 metres 1 year international guarantee
F11 Black Pink
002 Black
167 Tan
882 Blue
_WOMENS RANGE
// FEATURES
Full in-house design 3 hand movement Marine grade stainless steel case Custom crown Scratch resistant mineral glass Screw down case back Custom single injected polyurethane strap Depth tested to 50 metres 1 year international guarantee
001 White
003 Orange
020 Pink
Currently in development, the Pipeline represents a pinnacle of technology and Animal design. With the latest swiss digital/analogue movement you can gain information on surf conditions and navigate with the compass. All wrapped in classic high-strength Animal construction.
_MENS RANGE
// FEATURES
Swiss made tide digital/analogue performance movement Surgical grade stainless steel case with oversize FCS pin system Marine grade stainless steel case Uni-directional bezel Mineral glass crystal for clarity and protection Deluxe packaging supplied with velcro and bracelet strapping Depth tested to 100 metres 5 year international guarantee
To maximise impact in store and at point of purchase we are developing a versatile and eye-catching range of watch display units. These new concepts allow accessory product to be merchandised along side watch product securely and highly effectively. For more information about these new watch display systems, please contact your Animal Rep or call us direct on 08702 64 62 60
We build Animal watches with our customers in mind – functional, tough, reliable and beautifully designed. We understand that owning an Animal watch should be a ‘life long and hassle free’ experience and unlike many of our competitors, Animal’s dedicated in-house Watch Service Centre will keep your watch ticking along for years to come.
Couple this to our straightforward, honest warranty program where we offer a full range of services from free of charge repairs* to battery and seal replacement in the event of one of your customers ‘seriously pushing the envelope’ we can usually fix accident damaged watches quickly and efficiently.
The Service Department Direct line is: 01202 440 127 our email address is: service@animal.co.uk