Wholesale Investor National Survey

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Wholesale Investor National Investor Survey AUGUST 2009 RESULTS

Wholesale Investor Database Breakdown Anonymous online Survey Conducted on 4th August 2009 to entire Wholesale Investor registered database of 4,286 individuals.

Professional 7.0%

Venture Capital 5.0%

Private Equity Professional 12.0%

Private Investor 45.5%

CEO / Entrepreneur 30.5%

Age Age

%

Below 30

16.6%

31 – 40

25.8%

41 – 50

23.5%

51 – 60

25.4%

61 – 70

8.7%

25.8% 16.6%

8.7%

Below 30

31 - 40

Type Of Investments Sought Managed & w holesale funds 4.1%

41 - 50

51 - 60

61 - 70

Of the respondents, 94.4% were male; 5.6% were female.

Preferred Investment Style

Bonds 3.0%

Acquisitions only 17.1%

Public companies 16.0%

Property opportunities 17.6%

KEY POINT: 74.7% are aged between 31 and 60.

25.4%

23.5%

Private companies 59.3%

Strategic Investor (2) 26.9%

Passive Investor 28.6%

Active investor (1) 27.4%

(1) Active investor (become actively involved in investee company). (2) Strategic Investor (leverage IP/distribution). (Note: respondents could select more than one option)

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Your Views On The Current Investment Environment Response

%

Now is the BEST time

26.5%

Now is a very GOOD time

55.0%

Now is an OK time

17.5%

Now is NOT a GOOD time

1.0%

KEY POINT: 81.5% are bullish about investing right now.

55.0%

26.5%

17.5% 1.0%

Now is the BEST time

Now is a very GOOD time

Now is an OK time

Now is NOT a GOOD time

Type Of Investments That Are Of Most Interest (Note: respondents could select more than one option) Response

%

Direct equity Strategic investment through the issue of fresh capital.

68.0%

Distressed assets - Opportunistic deals that are significantly undervalued or in VA.

Distressed assets

Response

%

Asset purchase Acquiring some or all of the assets of existing businesses.

55.0%

High yield returns 55.0%

32.0%

Bolt on acquisitions - Add to their existing investee companies / investments.

68.0%

22.0%

Public to private -

High yield returns - High profit margin producing strong dividend yields.

Direct equity

Bolt on acquisitions

24.0%

Asset purchase

10.0%

Bridging finance Short term lending at higher interest rates.

22.0%

Public to private 24.0%

Taking public companies private and re-floating at later date.

32.0%

5.0%

10.0%

Bridging finance

5.0%

Funds Under Management / Capital Available Response

%

< $500,000

45.1%

$500,000 to $1m

20.0%

$1m to $5m

21.0%

$5m to $10m

4.5%

$10m to $50m

3.4%

$50m to $100m

1.5%

$100m to $500m

1.2%

$500m to $1bn

3.3%

45.1%

KEY POINT: 34.5% have $1m or more to invest.

20.0%

21.0%

<$500,000 $500,000 - $1m - $5m $1m

4.5%

3.4%

1.5%

1.2%

3.3%

$5m $10m

$10m $50m

$50m $100m

$100m $500m

$500m $1bn

Percentage Of Portfolio In Cash Vs Deployed Response < 10%

% 25.5%

10% to 20%

6.6%

20% to 30%

12.2%

30% to 40%

8.2%

40% to 50%

7.6%

50% to 60%

8.0%

60% to 70%

6.5%

70% to 80%

4.4%

80% to 90%

6.6%

90% to 100%

14.4%

25.5%

KEY POINT: 60.1% have half or less of their funds deployed at the moment.

14.4%

12.2% 8.2%

6.6%

< 10%

10% to 20%

20% to 30%

30% to 40%

7.6%

40% to 50%

8.0%

50% to 60%

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6.5%

60% to 70%

4.4%

70% to 80%

6.6%

80% to 90%

90% to 100%


Number Of Investment Opportunities Reviewed Each Week Response

%

Less than 5

71.0%

6 to 10

18.0%

11 to 20

8.0%

21 and above

3.0%

KEY POINT: 29% review more than one deal per business day.

71.0%

18.0%

Less than 5

6 to 10

8.0%

3.0%

11 to 20

21 and above

Most Important Deal Attributes When Making Investment Decisions Response

%

Strength of Management Team

77.0%

Proof of concept

51.0%

Sector

50.0%

Clear path to exit Quality of business plan

Management Team

77.0%

Proof of concept

51.0%

45.5%

Sector

50.0%

44.0%

Clear path to exit

45.5%

Financial projections

30.0%

Historical earnings

25.0%

Quality of business plan

44.0%

Quality of the pitch

12.0%

Ability for follow on rounds

10.0%

Historical earnings Quality of the pitch Ability for follow on rounds

Contrary to popular belief, “Historical Earnings” ranks th 7 and “Quality of th Pitch” ranks 8 .

30.0%

Financial projections

KEY POINT: Management strength is by far the most critical factor when raising capital.

(Note: respondents could select more than one option.)

24.5% 12.0% 10.0%

Equity Stake Sought Response

%

Less than 5%

27.0%

6% to 10%

9.0%

11% to 20%

24.0%

21% to 30%

20.0%

31% to 50%

9.0%

51% and above

11.0%

24.0%

27.0%

Less than 6% to 10% 5%

11% to 20%

Sectors Of Most Interest Right Now (August 2009) Response

%

20.0% 9.0%

11.0%

31% to 50%

51% and above

9.0%

21% to 30%

KEY POINT: 89% do not seek to control the company when investing.

(Note: respondents could select more than one option)

Green tech/cleantech

Green tech/ Cleantech

50.0%

Internet/IT

41.0%

Financial services

35.0%

Financial services

Property

33.0%

Property

Health/Aged Care

31.0%

Biotech

29.0%

Industrial/Engineeri ng

28.0%

Education/Training

25.5%

Retail

20.0%

50.0%

Internet/IT

41.0% 35.0% 33.0%

Health/Aged Care

31.0%

Biotech

29.0%

Industrial/Engineering

28.0%

Education/Training

25.5%

Media

19.0%

Mining

19.0%

Retail

Telecommunications

14.0%

Mining

19.0%

Other

12.0%

Media

19.0%

20.0%

Telecommunications

14.0%

Other

12.0%

WHOLESALEINVESTOR.COM.AU Page 3 of 4


Biggest Challenge When Finding And Making Investment Response

%

Finding suitable opportunities

49%

Companies are un-prepared

41%

Valuations too high

33%

Inflexible founders/ promoters

19%

Too many to choose from

16%

49% 41%

Finding suitable opportunities

33%

Companies are unprepared

Valuations too high

Short Term View: On Australian Economy – Next 2 Years Pessimistic 5.5%

19%

16%

Inflexible founders / promoters

Too many to choose from

KEY POINT: Companies seeking capital need to focus on 3 main areas: Connecting with investors, Being investor ready and being realistic on the valuation. If they achieve this, their chance of raising capital will dramatically increase.

Long Term View: On Australian Economy – 2 To 5 Years From Today

Concerned but optimistic 35.5%

Pessimistic 4.6%

Optimistic 59.0%

Concerned but optimistic 22.0%

Optimistic 73.4%

KEY POINT: 93.5% of investors are optimistic about the Australian economy over the next 2 years.

KEY POINT: Investors are extremely optimistic about the Australian economy over the longer term.

Would Invest Into An Early Stage/Start-Up If: 1. Strong Board & Management In Place

Key Point: 87% of investors would back a start-up, meeting top 2 criteria.

%

No

12.5%

Source of Financial / Business Information

36.0%

smartcompany. com.au

23.0%

The Australian

22.0%

news.com.au

21.0%

Sky Business News

17.0%

businessspectator .com.au

16.0%

afr.com

12.0%

Other

56.0%

56.0% 36.0% 23.0% 22.0% 21.0% 17.0% 16.0% 12.0%

The Australian

BRW

71.0%

smartcompany.co m.au

71.0%

BRW

%

Financial Review

Financial Review

Response

(Note: respondents could select more than one option) KEY POINT: The AFR remains the most popular source of finance and business information.

Other

12.5%

afr.com

No

87.5%

Yes

businessspectator. com.au

87.5%

Sky Business News

Yes

news.com.au

Response

2. Was In Investors Preferred Sector

For Further Information Please Contract … 

Reuben Buchanan

Email: r.buchanan@wholesaleinvestor.com.au WHOLESALEINVESTOR.COM.AU Page 4 of 4

Mobile: 0422 186 686 Office: 1300 597 595


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