WHLA Welcomes You

Your Adventure Begins in Wisconsin!

Whether your travels bring you to Wisconsin for business or leisure, the hospitality community is ready to welcome you to our great state. Be sure to take time to explore the many fresh water lakes, streams or waterfalls in our spring and summer months, enjoy a ski slope or cross country ski trail in our state parks during our winter months or take in the scenic sites of the rolling hillsides, farmlands and little downtown communities throughout Wisconsin all year long. Wisconsin has many historical sites, art exhibits, fairs, festivals and more to keep you entertained every month of the year. I am confident you will encounter the gracious hospitality only true Wisconsinites can provide our visitors.

The Wisconsin Hotel & Lodging Association enters its 127th year and it is our pleasure to assist you during your travels throughout the state. Wisconsin hospitality offers you so many opportunities from remote cabins in the Northwoods of Eagle River, Rhinelander or Minocqua, to name a few, a resort or Bed & Breakfast accommodation in Lake Geneva or Door County, to the hundreds of hotels/motels in our urban cities of Madison or Milwaukee. Traveling throughout Wisconsin offers you and your family a unique travel adventure from Beloit to Superior, Prairie du Chien to Sturgeon Bay, or Eau Claire to Milwaukee and we look forward to serving you in every city and town along the way.

On behalf of our members at WHLA, thank you for allowing us the pleasure to serve you!

Jon Jossart, Ambassador Hotel, Milwaukee, 2023 WHLA Board Chair

Jon Jossart | Ambassador Hotel, Milwaukee | 2023 WHLA Board Chair

About WHLA

The Wisconsin Hotel & Lodging Association (WHLA) is a nonprofit trade association representing the interests of over 600 lodging properties, destination marketing organizations, and vendors throughout Wisconsin.

WHLA connects our members with information, resources, and each other to create a unified voice for the hotel and lodging industry.

Start your travel adventure with WHLA! Ready to take your lodging search online? Visit www.WisconsinLodging.org.

Wisconsin State Highway Map