prepared | course planning
Skills Needed in Today’s Workforce By Keri Mullin, CPA, MBA
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he role of the CPA has changed dramatically over the years. Young accounting professionals are now expected to have a more rounded skill set. While numbers are a key focus of a CPA firm, accountants are adapting to a more diverse role and becoming trusted advisors to their clients. Young professionals have to be able to develop additional soft skills to succeed in today’s workforce. Below are a few crucial skills interns and young accounting professionals can focus on to stay ahead of this curve and become successful:
Communication skills One area in business that has not lost its significance over the years is the importance of numbers. Numbers are still everything to a business: What is our gross profit? How much revenue do we expect to bring in this year? How are we doing financially overall? These questions have been asked by every business and will continue to be asked. However, it is not just about the numbers anymore. With automation taking over a lot of the “grunt work,” young accounting professionals can focus more time on becoming a trusted advisor and not just a number cruncher. These new relationships with clients will also lead to more face time and interactions. Interns and young professionals need to be able to hold conversations and present issues to clients. Interns and young accounting professionals should take soft skill development courses that focus on communication skills. Those who are current on hot business topics and can speak confidently and think analytically will add even more value to client relationships.
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CPA2b Fall 2020 | wicpa.org
Become involved Most accounting firms today have different committees that are dedicated to staff development and “next-gen” opportunities. Everyone from interns to entry-level accountants to experienced CPAs should get involved in the firm. Options can include sitting on a committee or in on practice group meetings or becoming an “expert” at something. Those who specialize in a specific industry or technical topic can become the person that people at the firm reach out to. Another way to be heard and stand out is to continuously ask for more “next-gen” experiences. Partners or managers may not always think to ask a new professional to attend a client meeting or a call with them; savvy professionals will beat them to the punch and ask if they can tag along. Getting involved at the firm is a great way for interns and entry-level accountants to make themselves heard.
