Portfolio 2024 - Bich Lam Le

Page 1


A collection of printed freelance design work I have done in the past. Logo creations for start-up businesses, printed marketing collateral for existing businesses, personal invites and more.

DESTINATION WEDDING INVITE

DESTINATION WEDDING PROGRAM & DOOR HANGER

CUSTOM WEDDING DESIGNS

Themed destination wedding invite and wedding schedule

Wedding invite with matching envelope / door hanger / wedding schedule

POP-UP BANNER FOR HOME BUILDER TRADE SHOW 35”x78”

CORPORATE IDENTITY

Heyde-Haus
TRI-FOLD BROCHURE

CORPORATE IDENTITY

Innova Fences a fence distributor company
Logo creation, website creation and maintenance, business card, info brochure, product catalogue, banner, tri-fold brochure
TRI-FOLD BROCHURE
FRIDGE MAGNET

20 PAGE PRODUCT CATALOGUE

CLICK ON CATALOGUE TO VIEW SAMPLE PAGES

MAILING FLYER

MEDIA EVENT

London Drugs

Freelance design work for my agency tartanbond, who hosted a London Drugs Holiday Event to target traditional, broadcast and digital media as well as influencers (20%) of the invite list.

Build awareness within the Alberta market and reinforce London Drugs as a Western Canadian Company that understands what Canadians need to get ready for the holidays.

Design concept / animated invite / digital lookbook / event signage / event coupons

5x7 EVENT SIGNS
8x10 EVENT SIGNS
36x48 EVENT SIGNS
24x36 EVENT SIGNS

ANIMATED TARTAN DAY CARD CLICK ON CARD TO SEE ANIMATION

ANIMATED HOLIDAY CARD CLICK ON CARD TO SEE ANIMATION

ANIMATIONS

tartanbond

Freelance design work for my agency tartanbond. Animated digital greeting cards to embedded in emails as gif clients.

Design concept / animated gif for email signature

Current and past web design and creation as well as web page maintenance work.

CLICK ON PAGE TO VIEW SAMPLE

WEB DESIGN & MAINTENANCE

Stich Consulting and Design, Passive House Designer & Consultants

Website design and creation / regularly updates on the page

CLICK ON PAGE TO VIEW SAMPLE

WEB DESIGN & MAINTENANCE

La Beauty Palace, Mobile

specialized in weddings

Website design and creation / updates on the page

Hairstylist

WEB DESIGN & MAINTENANCE

Fascination Haircuts & Clothes, Hair salon

In-House Web & Design Specialist at SkiBig3 covering all design needs such as:

• Assist with design & creation of new website: migrating old content and establishing new templates and web page designs with a mobile-first, brand focus.

• Create and update SkiBig3 web pages throughout the season based on changing deadlines, utilizing and maintaining list of deadline changes and updates required.

• Create and manage website templates to improve efficiency.

• Create and update digital assets to support all marketing campaigns – assets may include social, html, video, gif and other changing technologies.

• Create and update print assets to support all marketing campaigns.

• Create and update sales & marketing collateral materials.

• Design signage and work with printers/suppliers to support needs across the organization and resort partners.

• Build and maintain SkiBig3 app with updated annual information.

• Build and maintain SkiBig3 assets for SkiBig3 store digital TV signage.

• Support building and updating HTML email templates.

• Design all printed collateral for SkiBig3 – may include Trail maps, brochures, rack cards and other sales collateral.

• Support design needs for banners, tents, flyers and other trade-show or event materials.

• Maintain documentation of all designs and work processes

• Organize photos and videos for use across the Sales & Marketing team.

• Support design needs for HR and Admin – including invitations, employee handbook and other organizational requirements.

• Work with Marketing & Store teams to create seasonal merchandise, uniforms and swag designs.

CLICK ON PAGE TO VIEW SAMPLE

WEBSITE REBUILD

Design & creation of new website: migrating old content and establishing new templates and web page designs with a mobile-first, brand focus.

SkiBig3, Ski Vacation Planning Services for Banff and Lake Louise
RACK CARDS FOR TRADE SHOWS
SkiBig3, Ski Vacation Planning Services for Banff and Lake Louise

MOBILE APP

SkiBig3, Ski Vacation Planning Services for Banff and Lake Louise

Design concept & creation of new mobile app: designs and concept for a local guide all around the 3 ski resorts. Focused on highlighting resort specific info (weather, snow conditions, webcams,...) as well as promotions and other activities.

SCAN TO DOWNLOAD APP. LAST UPDATED BY ME JAN 2021

2020/21 CAMPAIGN

2019/20 CAMPAIGN

DIGITAL CAMPAIGNS ADS

SkiBig3, Ski Vacation Planning Services for Banff and Lake Louise

Create and update digital assets to support all marketing campaigns.

Digital static display ads change in a monthly rotation.

MARKETING SWAG AND MERCHANDISE

as

as

SkiBig3, Ski Vacation Planning Services for Banff and Lake Louise
Design gogglesoc as a brand promotional product
well
merchandise to be sold in SkiBig3 Adventure Hub Store.

MARKETING SWAG

SkiBig3, Ski Vacation Planning Services for Banff and Lake Louise
Design BUFF tubular as a brand promotional product.

TRADE SHOW & EVENT DESIGNS

SkiBig3,

Ski Vacation Planning Services for Banff and Lake Louise
Staff shirts to wear at trade show. Pop-up banners and tear drop banners.
BRANDED SHIRT FOR TRADE SHOW
7’ POP UP BANNERS
9’ TEAR DROP BANNERS

STORE SIGNAGE

SkiBig3, Ski Vacation Planning Services for Banff and Lake Louise
window cling / back lit displays / hanging banners / decals / signage / digital TV signage
DECALS & TV SIGNAGE
WINDOW CLING & STORE FRONT SIGNAGE
DIGITAL SIGNAGE

SKIBIG3 ANIMATED STICKER FOR PUBLIC TO USE ON SOCIAL ACCOUNTS ( INSTAGRAM, FACEBOOK ). AVAILABLE ON GIPHY.COM

EMAIL SIGNATURE BANNER

VIDEO EDITING & ANIMATIONS

SKIBIG3 ANIMATED SOCIAL AWARENESS ADS

ANIMATED ADVERTISEMENT ON A DIGITAL BILLBOARD AT THE TIMES SQUARE ON NYE.

SkiBig3, Ski Vacation Planning Services for Banff and Lake Louise
banner

In-House Graphic & Web Design Specialist at BUFF® covering all design needs such as:

• Create and update digital assets to support all marketing campaigns such as social, html, video, gif and other changing technologies.

• Create & update sales & marketing collaterals including the Buff Canada Catalogue twice per year.

• Create and update print assets incl. in-store and event signage to support all marketing campaigns in close collaboration with the in-house sales team as well as the global Trade Marketing team.

• Work with printers/suppliers to support the needs across Buff Canada Ltd. for print and digital assets.

• Working from agreed communication concepts and design briefs to develop assets for various channels and audiences.

• Support building and updating e-Newsletter and transactional e-Mail templates within the Marketing Automation Tool and Magento.

• Support design needs for banners, tents, flyers and other trade show or event materials.

• Organize photos and videos for use across the Marketing & Sales teams. Work closely with Headquarters for updates of Bynder or B2B System.

• Maintain documentation of all design and work processes.

• Support design needs for Custom, HR and Management – including product design for Custom, presentations, (Employee Handbook), Job Advertisements and other company requirements.

• Work with Marketing & Product to develop new designs for in-season or standard collection, i.e. Canadian Collection, Fishing, or similar.

• Work with Marketing and global team to develop fresh ideas for merchandise, swag and team outfits.

WHOLESALE CATALOGUE

BUFF®, Neck and Head Accessories

Printed seasonal catalogue summer and winter editions, between 50 - 70 pages. Product focused and also featuring some new and upcoming technologies and products. The catalogue always includes a story about the environmental part and the actions the company takes and stands for.

PRINTED WHOLESALE CATALOGUE, TWICE A YEAR ( SPRING/SUMMER AND FALL/WINTER) CLICK ON CATALOGUE TO VIEW

PRINTED FULL PAGE AD IN EXPLORE MAGAZINE

PRINTED FULL PAGE AD

PRINTED HALF PAGE AD IN ARISQ MAGAZINE

PRINTED DOUBLE PAGE AD IN EXPLORE MAGAZINE

PRINTED QUARTER PAGE AD

PRINTED ADS

BUFF®, Neck and Head Accessories

Printed ADs from different campaigns.

ANIMATED SOCIAL AUDIENCE NETWORK & VIDEO NEWSFEED AD CLICK TO VIEW

EVENT CAMPAIGN

BUFF®, Neck and Head Accessories

Banff Centre Mountain Film and Book Festival & World Tour. Full funnel campagin. All assets needed for festival and promotion for the festival design product. Wholesale flyer / paid social ads / magazine ads / web banners

SOCIAL PAID CAROUSEL ADS

WHOLESALE FLYERS
CARD 1
CARD 2
CARD 3
CARD 4
MAGAZINE AD
AD IN THE FILM FESTIVAL MAGAZINE

NEWSLETTERS/CRM

BUFF®, Neck and Head Accessories

Weekly or bi-weekly newsletter mock-ups for specific campaigns. Global Campaign were created in different languages.

POW CAMPAIGN LANDING PAGE

ALIGNED ON EVERY CHANNEL

CLICK TO VIEW

PRIDE CAMPAIGN LANDING PAGE, AFTER LANCHING NEW WEBSITE

ALIGNED ON EVERY CHANNEL

CLICK TO VIEW

BUFF®, Neck and Head Accessories

Creating whole landing page & home page mock-ups aligned to campaign and newsletters and social so all channels send out one message.

PRIDE COLLECTION ANIMATION USED FOR SOCIAL PAID AND ORGANIC

END OF SEASON ANIMATION USED FOR SOCIAL PAID ADS CANADA VS USA HAVE DIFFERENT PRODUCTS CANADA USA

VIDEO EDITING& ANIMATIONS

BUFF®, Neck and Head Accessories

Campaign related video editing or animation creation to launch new collections.

NEWSLETTER GIF

NEWSLETTER GIF

SPRING SKI COLLECTION ANIMATION LAUNCH USED FOR SOCIAL PAID AND ORGANIC

ANIMATED LOGOS TO USE ON SOCIAL CHANNELS

ANIMATED EMAIL SIGNATURE BANNERS FOR DIFFERENT CAMPAIGNS

ANIMATED SOCIAL STORIES

BUFF ANIMATED PAID SOCIAL ADS

creative DESIGN starts with a creative MIND

Turn static files into dynamic content formats.

Create a flipbook
Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.