PORTFOLIO
WIDYA AYU: Writer and Social Media Specialist. VIEW MORE
I'm widya!
Hello, I am a passionate writer and social media specialist who have commitment to always learn and develop myself to achieve digital marketing company’s objective KPI. Connecting between creativity, critical thinking, writing, and social media marketing skill is my way as a part of digital marketing team to help the team achieve marketing objective KPI of company. I have broad knowledge and network in social media, influencers, especially in Instagram channel. I hope we can work together. I'm really excited to work with you. VIEW MORE
CONTENTS: 1 WORK EXPERIENCES
2
ACHIEVEMENT
1.
WORK EXPERIENCES
Instagram @sahirahproperty
1. Work Experiences a. 2021 (July - present): Freelance Social Media Specialist at Sahirah Property Responsible for creating the social media marketing strategies, editorial plans, content marketing, running IG Ads, and KOL marketing to increase the awareness, consideration, and conversion of Sahirah Property.
Engangement Rate Sahirah Property's Instagram Before
Before
After
Increase ER by 94.6% from 3.07% to 6.03% within one week. .
After
B
2021 (June): Social Media Speciliast at Jalakoteku Competitors Benchmarking
Results Based on benchmarks with several potential Jalakoteku.id competitors, we found that Jalakoteku.id's social media presence is already very good compared to its competitors, especially in followers and ER metrics. We chose Jalakoteku.id competitors by looking for popular Majalengka snacks and looking for social media presence on Instagram and considering the similarity of the type of business with Jalakoteku.id; the UMK business.
My Role Leading the team. Competitors benchmarking. Responsible for making editorial plans, content marketing, copywriting, running IG Ads, KOL marketing, and managing the instagram account. Analyzing content, IG Ads, and KOL marketing to develop reports and gather insight for future campaigns.
Jalakoteku's organic content.
Organic's content performance: 1. Total reach: 5030. 2. Profile visits: 320. 3. Follows: 58. 4. Website taps: 18.
Jalakoteku's Instagram Ads
Instagram ads performance: 1. Total reach: 15.814 2. Profile visits: 306 3. Follows: 36 4. Website taps: 8
Jalakoteku's KOL Marketing
KOL Marketing performance: 1. Total reach: 29.556 2. Profile visits: 498 3. Follows: 116
Note: We collaborate with 8 influencers. 4 paid influencers and 4 free. We only get insights from 5 influencers. So, actual total reach and total profile visit more than 29.556 and 498.
Campaign Result:
Succeeded in increasing social media performance. Increasing followers by 50.65%, ER by 44.78%, and selling by 11.89% just in 2 weeks.
C. 2019 (July - August): Freelance Copywriter at Ahyaa Indonesia Role: created copywriting and managed social media accounts.
Best performing content on June.
D. 2021 (JUNE): SOCIAL MEDIA SPECIALIST INTERN AT PESONA DIGITAL PRINTING Role: -Audit and give recommendations to improve the performance of Pesona Digital Printing instagram account based on data. -Responsible for making editorial plans, copywriting, and managing Pesona Digital Printing instagram account.
1. Agile content; Photo contest in commemoration of the anniversary of Pesona Digital Printing.
Organic content performance on June:
2. Functional content; promotional content; brosur art paper 150 gsm full color.
1. ER content on June = 8,49%. Before: 0,26% (ER IG of Pesona Digital Printing. 2. Profile visits: 137. 4. Follows: 6. 3. Website taps: 6.
3. Functional content; promotional content: plastic bag custom for Qurban/Eidl Adha.
E. 2020: The Author of Hujan Cahaya
A self development book that discusses about love, dream, and career. The book, with a target market of 18 - 26 years old, was successfully sold to various regions in Indonesia through social media marketing within two weeks.
F. 2019 - Present: Freelance Book Editor at WFI Publisher.
Responsible for editing the client's book manuscript until it is published. Since April 2019, I have edited 6 books with a total 109.770 words. 5 edited books have been published and all published books have an ISBN (International Standard Book Number). All books that have been published can be read at the National Library of the Republic of Indonesia.
G. 2018: The Author of Renjana
-Renjana is a book that tells about love, heartbreak, and healing. The target market of this book is women aged 18-24 years. This book was published when I didn't have a strong enough branding as a writer. However, this book was sold more than 70 copies within 2 weeks through social media marketing.
2. ACHIEVEMENTS
A. 2021: Awardee Digital Talent Scholarships Ministry of Communication and Information Republic Indonesia x Rakamin Academy, Digital Marketing—Social Media Specialist.
-Graduated with predicate ‘excellent’ with score of 85.29 on a 100 scale. -Led the final project team and succeeded in increasing social media performance. Increasing followers by 50.65%, ER by 44.78%, and selling by 11.89% just in 2 weeks.
B. 2019 – present: Content Creator on Instagram @widya.alfalah. Followers 5061, engagement rate 4.13%. As a content creator, I’ve been a speakers, judges in national and regional scale in the field of writing, self-development, and mental health in more than 30 events. INEWS TV Lampung: Guest Star at Inspiratif Program; Senior Junior INESW TV Lampung. Tribun Lampung: Article about me at Tribun Lampung.
Contents at Instagram @widya.alfalah.
Institut Teknologi Sumatera (ITERA: Speaker "Geliat Sastra di Era Digital" at Aspirasi Kepeminatan Sastra ITERA.
Speakers:
And many more...
C. 2018: Reading Deputy Ambassador of Lampung University.
D. 2015: The First Winner of National Scale Poetry Writing Competition by Bina Rohani Mahasiswa University of Lampung.
Thank you! I hope, we can work together. I'm really excited to work with you! :)