2 minute read
Branded boutique marina for Crete
from Marina Industry April 2023
by ASTAC
It has been announced that Camper & Nicholsons Marinas will provide management, operational and branding services to the boutique marina at Elounda Hills in Crete, creating a new global destination for yacht-owners and water sports enthusiasts. The marina will be surrounded by a private beach club, fitness and wellbeing facilities, as well as shopping boutiques, lively restaurants and bars across 2 km of coastline. There will also be additional seasonal mooring for superyachts. Set across an ancient hillside with an amphitheatrical masterplan, Elounda Hills is primed to become an ultra-luxury, yet sustainable, resort in the Mediterranean. The centrepiece of Phase 1 of the development, scheduled for completion in 2026 by the Athens-based Mirum Group, will include a 137-key hotel and 257 residences, the majority of which will be serviced by nature-inspired, lifestyle hotel brand, 1 Hotels. Each of these residences will feature unobstructed views of the Mirabello Bay and the Aegean Sea beyond. Situated between the town of Agios Nikolaos and the traditional fishing village of Plaka, within sight of the historic islet of Spinalonga, Elounda is the definition of quintessential Cretan living and has become a magnet for holiday-makers year after year. As an environmentally-conscious
Developer, Mirum Group’s partnership with 1 Hotels will introduce a level of sustainable living not before seen on the island. At the core of 1 Hotels’ values lies a passion for creating destinations that respect and preserve the environmental and cultural contexts of their setting, whilst also promoting the health and wellbeing of their residents and guests. Inspired by an ancient Greek phrase, which translates as ‘healthy mind, healthy body’, Elounda Hills is being designed in line with worldleading holistic practices.
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Optimised renewable energy sources, water and waste recycling, plastic-free zones, ‘fish to fork’ dining, biophilic design inspired by the authentic Cretan architecture and colourful botanical gardens filled with local flora will add to the resort’s regenerative approach.
Less than an hour from Heraklion International Airport and 30 minutes’ drive from Kastelli International Airport (set to open in 2026), Elounda benefits from Crete’s robust infrastructure and transport links.
Angelos Angelidakis, CEO of the Mirum Group, stated: “We are thrilled to unveil our masterplan for Elounda Hills. Although a popular tourist destination, Crete remains largely undeveloped and our vision to create a new international lifestyle destination for the island has been many years in the making. Our partnership with 1 Hotels adds a new dimension to the real estate offering in Crete and our stellar team of architects, designers, sustainability and marine experts will ensure this project sets a new bar for luxury living in the Mediterranean. We look forward to launching the sales of the residences in the coming months”.
Raul Leal, CEO, SH Hotels & Resorts, added: “We are excited to be part of a special project like Elounda Hills whose ambitions align perfectly with 1 Hotels. As a mission driven nature-centric brand, we appreciate the opportunity to be able to cultivate Elounda Hills’ natural beauty and history into a luxury hospitality experience highlighting the best of sustainable design and comfort. We look forward to being part of this new Mediterranean destination as we continue to expand the 1 Hotels brand globally”.
Phil Ladmore, Commercial Director of Camper & Nicholsons Marinas, commented: “We are delighted to be working with Elounda Hills and look forward to providing pre-and post-opening marketing, branding and operational marina management support to ensure the marina becomes a prominent and successful cruising destination. The new marina will benefit from Camper & Nicholsons’ global marketing reach and brand equity, increasing awareness amongst yachting and luxury communities”.