New chief people & culture officer for PulPac

Daniella Dahlbom has been appointed as chief people & culture officer at PulPac, the Sweden-based fibre-forming technology specialist.

It is an executive team role at PulPac for Dahlbom, who has been HR manager since 2021. She brings more than ten years of experience in human resources, recruitment, and people operations. She will lead the HR, recruitment, culture and people team.

“We are thrilled to have Daniella on our executive team,” said chief executive Linus Larsson. “She is a true leader that helps us foster a culture of belonging and connection, empowering employee success. The team is at the core of everything we do and empowering our people to shape the future of packaging is the foundation of our success. With her skill set, we are confident that Daniella will help elevate and strengthen PulPac as we step into this next exciting chapter of our journey.”

Dahlbom commented on her appointment, saying: “This is a fantastic company with a unique opportunity to make a real impact for a more sustainable future. And the road to success goes through our people.

“I’m excited to help drive the company forward by elevating and advocating for our employees. It’s a joy to work with and serve this talented team. My contribution is to create an environment where they can do their best work. Together we will show how thriving companies can drive successful business outcomes”.

PulPac is scaling up operations and has grown its workforce rapidly to meet increasing demand for its fibre-forming technology worldwide. In her role, Daniella will lead the human resources team, drive continued growth, and help scale all elements of the organisation, including culture, organisational design, talent acquisition, engagement, training and development, employee experience, and infrastructure.

Rob Tilsley has been appointed as fibre operations group lead at James Cropper, the UK-based paper maker.

Tilsley’s role drive growth of upcycled fibre within the company’s paper products to 50 per cent by 2025, both increasing the capacity and the quality of recovered fibre available to the James Cropper business.

In addition, he is responsible for the day-to-day management of the on-site upcycled fibre facility, baler house and wastewater plant at the mill in the Lake District; as well as the introduction of new fibre streams and the standardisation of recovered fibre use.

The appointment comes after the creation of James Cropper’s destination brand for its fibre activities: The FibreBlend model organises the fibre blending options available to customers.

Tilsley has worked at James Cropper for 18 years and has extensive experience of speciality paper making processes, capabilities and products.

Richard Burnett, head of technology and innovation at James Cropper said: “Rob’s extensive knowledge of the industry and our business coupled with his commercial mindset and passion for innovation make him the perfect fit to drive our ambitions for FibreBlend Upcycled Technology.

“At a time when consumer demand for paper and packaging which tirelessly pushes the boundaries of sustainable solutions continues to grow at pace, it is an exciting time to take on this role.

Speaking on his appointment

Tilsley said: “From the world’s first technology to upcycle used coffee cups to the industry leading incorporation of used jeans into fully recyclable paper for packaging: transforming waste into beautiful paper and packaging is at the core of the FibreBlend Upcycled Technology mission. Having honed my knowledge of papermaking within the James Cropper family, I am over the moon to be involved in continuing this mission and reaching our goal to have a balance of fresh and recovered fibre across our portfolio of paper products by 2025.”