No Boundaries campaign launched in collaboration with Hilton and Thunder

The new campaign will focus on breaking down barriers and offering the best possible support to female athletes within the Thunder playing squad.

With funding provided by Hilton, the Club has already begun work to create bespoke education and support packages which will allow the Lancashire Thunder players to fulfil their potential and enjoy playing cricket - whilst easing some of the challenges faced by many female athletes.

Two new Thunder-specific roles have been created following Hilton’s funding which will allow the squad increased access to their own Sports Doctor and a Nutritionist – who both specialise in the health of female athletes.

The Club will also be setting up a number of workshops for the Thunder squad which will take a focus on health areas specific to female athletes such as the menstrual cycle, bone health, breast health, sports-bra fitting and footwear.

As part of the No Boundaries campaign, Lancashire Cricket will be creating a content series throughout the 2023 season which documents the health journey of the Thunder players and provides an insight into how this has aided their cricket performances out on the field.

Members of the squad will sit down with LancsTV to candidly discuss their own experiences in cricket, the barriers they have faced along the way and how they hope that the work which is being done now can assist the journey of the next generation of female cricketers in the Thunder Academy.

Lancashire Cricket is also set to host a ‘women in sport’ day on Thursday 25 May at Emirates Old Trafford. The day will be headlined by Lancashire Thunder’s match against The Blaze in the Charlotte Edwards Cup as women’s sport is celebrated in the stadium and on the Club’s live stream.

Speaking about the launch of the No Boundaries Campaign, David Thorley, Regional Director of Women’s Cricket for the North West said: “We are thrilled to be able to launch this ground-breaking campaign alongside Hilton – Official Partners of Thunder.

“Hilton’s support of women’s cricket in the region has been game changing for us and we feel that the No Boundaries campaign will provide the groundwork for not only our current squad but for the next generation of players to be able to access resources which will allow them better understand their own health and how this can help to aid their performances.

“It’s fantastic that the players now have access to their own Sports Doctor and Nutritionist and we are looking forward to putting the workshops in place and continuing to develop this programme – all of which would not be possible without the support we are receiving from Hilton.”

The launch of the No Boundaries campaign follows last week’s announcement that Lancashire Cricket and Hilton had extended their long-standing partnership.

For a second year running, Hilton is sponsoring the Club’s pre-season tour which will see both squads travel to Dubai together and stay at the Conrad Dubai. For the first time, Lancashire Thunder will then embark on a second leg of the tour to Mumbai, where they will be staying at the Hilton Mumbai International Airport

Gurmej Bahia, vice president, loyalty and marketing, EMEA, Hilton also commented: “We are proud to have worked with Lancashire Cricket to embrace equity and break down some of the barriers in women’s sport.

"Our involvement in the No Boundaries campaign has allowed us to provide invaluable access to services and support for the Lancashire Thunder team through designated healthcare and wellbeing professionals and a series of workshops.

"We’re believers that where you stay and what you eat truly matter to a great performance – and we’re thrilled for the Thunder squad to experience everything our hotels have to offer while building their confidence during the pre-season tour. We look forward to following their success.”